Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above.

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AR Insider

AUGUST 12, 2020

Going back further, Google has long revealed its intentions to use the smartphone as a visual search tool for local discovery. Google Lens lets users hold up their phones at various objects to contextualize them, while Live View lets them navigate urban areas in the ways described above. Internet of Places. Where GPS Fails.

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XR Today - Virtual Reality

JANUARY 14, 2025

Can you afford to invest in premium options, like the Apple Vision Pro, or the Pico 4 Enterprise Ultra? Software Ecosystem Which applications and tools do you need to use your VR headset with? Others prioritize flexibility for instance Google recently announced the creation of its Android XR system, which supports open standards.

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Road to VR

APRIL 14, 2022

Earlier this week Meta announced that it would begin testing tools to let creators sell things for real money in Horizon Worlds and would charge a fee of 47.5% The fee structure seemed at odds with prior comments from Meta which have criticized app store fees from the likes of Apple and Google. of their earnings.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. GPS together with the sensors on the phone is all that we need to orient ourselves on a 2D map like Google Maps that we use every day. What is VPS? How do you develop an application using VPS?

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XR Today - Virtual Reality

MAY 27, 2024

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?

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Next Reality AR

JUNE 11, 2021

This week, Apple unveiled its own version of Google Lens in the form of Live Text. Don't Miss: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging Places for Google Lens, which is available now worldwide, uses image recognition and Google Earth's 3D map assets to identify locations.

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Road to VR

JUNE 14, 2023

In addition to offering immersive experiences, Apple says that Vision Pro will be able to run most iPad and iOS apps out of the box with no changes. Apple says that on day one, all suitable iOS and iPad OS apps will be available on the headset’s App Store.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Today, Google announced Android XR , an operating system the firm purpose-built for XR devices and services, which Google calls the “next generation of computing. Notably, Google is developing the XR OS alongside Samsung; during the announcement, Samsung also highlighted how it is poised to release a headset in 2025.

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Upload VR

NOVEMBER 29, 2024

Colocating a Quest 3 and Apple Vision Pro for same-room mixed reality works with Figmin XR. The multipurpose utility supports Tilt Brush (bringing in art from PC VR's early years into the standalone era with colocated multiplayer) alongside Figmin's expansive tools for building objects and scenes with physics and lighting.

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

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Road to VR

FEBRUARY 23, 2018

Ahead of Mobile World Congress (MWC) next week, Google announced it’s bringing ARCore , it’s augmented reality SDK, out of preview and to a number of flagship smartphones in its 1.0 SEE ALSO 'Pokémon GO' Now Uses Apple's ARKit on iOS 11, Bringing Pokémon Closer to Reality. image courtesy Google. ” ARCore 1.0

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VRScout

NOVEMBER 7, 2016

So far in 2016 we’ve seen Samsung’s Note 7 go from everyone’s favorite cell phone to everyone’s favorite explosive device , the release of Google’s brand new Pixel line with DayDream support and Apple start riots over the removal of the headphone jack from the iPhone 7.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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Upload VR

MARCH 20, 2025

0:00 / 1:39 1 Video by Don Hopper Bigscreen's elegant solution to lens placement involves the use of what they call an IPD Tool for manually adjusting each lens position. Apple's $3500 headset automatically moves each lens into individualized placement in front of each pupil, but Bigscreen's solution is cheaper and lighter.

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AR Insider

OCTOBER 14, 2020

Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. Triangulating Clues in Apple’s AR Roadmap. Image Credit: Apple. The second future-proofing move is lidar. Seeing in the Dark . The Long Game.

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Road to VR

SEPTEMBER 12, 2017

Apple’s iOS 11 is coming to compatible devices starting September 19th, which means that if you own a recent Apple iPhone or iPad, you may have an augmented reality-capable device in your hands before the new iPhone line even launches. ” image courtesy Apple.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. Android XR aims to simplify the development of MR applications by offering a set of tools and APIs compatible across various hardware devices.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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VRScout

APRIL 14, 2020

XR experiences in general, have proven themselves to be an amazing tool for everything from workforce training and digital marketing to product visualization, entertainment, and immersive online education. Discover and play indie VR/AR content without having to make a single download.

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The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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ARPost

APRIL 27, 2022

In this blog, we will cover some highly popular software development tools used for AR app development. We have a plethora of AR app development tools available in the market. You should consider the following parameters before choosing a suitable tool for your AR app development. Top 5 Tools for Developing AR Mobile Apps.

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XR Today - Mixed Reality tag

MARCH 4, 2025

The device comes as a cross-collaboration between Samsung, Qualcomm, and Google, with Qualcomm providing a chipset foundation and Google working to deploy its much-touted AndroidXR framework on the upcoming headset. Moreover, Samsungs extensive technology ecosystem can help introduce its large Galaxy user base to XR wearables.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Let’s see if Facebook will be a worthier opponent than Google. Other relevant news. Image by Acer). News worth a mention.

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VRScout

MARCH 20, 2021

Developers have explored potential solutions in the past, such as Google Daydream’s ultra-fun Drum Keys or Logitech’s VR compatible keyboards. Similar to the Apple Watch or Fitbit, TapID is worn around the users wrist. There’s always voice-to-text, but that can be frustrating on a completely different level.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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XR Today - Augmented Reality tag

APRIL 22, 2025

Recently, at the TED2025 conference, Shahram Izadi , the leader of Google’s AndroidXR development team, gave a public demonstration of the upcoming smart glasses operating system, following its initial launch in the new year, showcasing a prototype pair of smart glasses during the presentation.

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VRScout

OCTOBER 7, 2021

the Tokyo-based development studio that created STYLY —an XR tool that lets you create, develop, and distribute XR content using just a web browser—has announced the launch of STYLY Sessions, a new feature that lets you and other creators share your experiences in a virtual space at the same time. Psychic VR Lab Co.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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AR Insider

AUGUST 20, 2020

P roof points for AR’s role as a shopping tool continue to emerge. In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months. This could initially branch from work already done by Pinterest and Google in visual search.

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The Ghost Howls

APRIL 7, 2025

Unless there is an Apple drawn on it, of course. Ndreams announced Synapse 2, but only for Google Cardboard, and Voodoo DE showed a preview of a very futuristic device. They are just meant to see phone notifications and make photos and videos; this is not something for which people would spend $1000 on top of their phone.

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The Ghost Howls

MARCH 3, 2025

With Google promising camera access on Android XR , Meta close to releasing passthrough APIs, and Pico and Apple offering camera access for enterprise, I think it is important that you start considering this tool for your next mixed reality projects. As I’ve said, because I want to inspire you.

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AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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