AR Insider

JANUARY 25, 2021

How many XR headsets is Apple working on, and when can we get our hands one them? Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. Tilt Brush co-creator Patrick Hackett just left Google, too. Not a good sign.

Apple 359

Apple Google Las Vegas Tourism 359

AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

Apple 451

Apple AR Data Google 451

AR Insider

MARCH 24, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part II: Apple . Look Around.

Apple 441

Apple AR Retail Google 441

AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

Apple 424

Apple Google AR Trends 424

AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

Google 468

Google AR Real Estate Data 468

The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

Google 512

Google Las Vegas San Jose Samsung 512

AR Insider

AUGUST 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Going back further, Google has long revealed its intentions to use the smartphone as a visual search tool for local discovery. But the latest company to signal possible moves in this direction is Apple.

Apple 370

Apple AR Google Data 370

The Ghost Howls

FEBRUARY 5, 2025

This confirms two trends to me: the MR/VR market is still alive (sorry, Ill never say its dead) and somewhat growing, but it is a bit stagnant, waiting for some innovation to make a big step forward; the smartglasses market is starting and is showing a lot of potential (even if, in my opinion, is being hyped a bit too much).

Apple 256

Apple AR Simulation Ukraine 256

XR Today - Virtual Reality

JANUARY 15, 2025

Here are some of the top workplace VR trends were looking forward to in the next five years. Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity.

Virtual Reality 276

Virtual Reality Healthcare Training Software 276

AR Insider

OCTOBER 14, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. A pple is clearly intent on AR.

Apple 335

Apple AR Trends Technology 335

AR Insider

JULY 24, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the latest points of convergence between AI & XR. This post appeared first on AR Insider.

Google 359

Google Apple AR Trends 359

AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Several Google moves over the past decade had that same underlying goal.

Wearables 342

Wearables Google AR Amazon 342

The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.

Apple 458

Apple Microsoft Hand tracking Ukraine 458

ARVR

DECEMBER 2, 2021

To keep you up to speed about the latest developments, we assembled the trends in AR you to watch out for in 2022. AR Will Influence How People Shop Providing consumers with a virtual shopping experience has become one of the biggest trends in augmented reality for many retailers such as American Apparel, Uniqlo, Lacoste, Kohls, Sephora.

Augmented Reality 246

Augmented Reality Trends Machine Learning AR 246

The Ghost Howls

JANUARY 4, 2025

And it promises to have also some features that surpass the Apple Vision Pro (I hope not the price!). From this quick look, it seems a mix between Android and the interface of the Apple Vision Pro. Unluckily we have literally zero information about this new headset.

Survey 453

Survey Eye Tracking Virtual Reality Ukraine 453

AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

Google 361

Google AR Conference Virtual World 361

Road to VR

SEPTEMBER 14, 2018

Though there wasn’t much groundbreaking in the Daydream news shared at Google I/O this year, the company is growing its AR/VR team at an accelerated rate, suggesting Google has a number of things up its sleeve yet. ” The opening is at Google’s Mountain View headquarters. Photo by Road to VR.

Google 279

Google AR Trends Data 279

UploadVR Between Realities podcast

OCTOBER 4, 2016

These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Just how embedded am I with Apple?

Apple 247

Apple Google Samsung Video 247

ARVR

JANUARY 21, 2022

Let’s take a look at some of the augmented reality trends driving innovation in 2022. Trend #1: Mobile Augmented Reality Is Evolving Mobile augmented reality has many clear advantages that make it the center of much of the technology’s attention. Trending AR VR Articles: 1. How VR could bring transhumanism to the masses 2.

Augmented Reality 245

Augmented Reality Trends Immersion AR 245

The Ghost Howls

JANUARY 30, 2023

I’ve read a lot of articles and XR news this week, but actually, at the end of the day, nothing relevant has happened, except for the usual rumor about Apple… so you can close this roundup now… no ok, I’m kidding! This doesn’t sound to me very “Apple”. And by the way, on the personal side, things are going well for me!

Apple 415

Apple Hand tracking Ukraine AR 415

AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

Google 331

Google Oculus Magic Leap Data Glove 331

AR Insider

DECEMBER 18, 2024

Visual search such as Google Lens continues to fall short of its potential. Could recent moves from Apple, Meta, and Google change that? We predict visual search's fate in 2025. This post appeared first on AR Insider.

Google 392

Google Apple AR Trends 392

AR Insider

JANUARY 25, 2021

That’s especially true for Apple, which continues to double down on Watch and AirPods. This could replace (or augment) the current suite of iThings, which notably fits the profile for Apple’s ARPU-driving multi-device ecosystem approach. Trending Up in a Downturn. Another key trend driving wireless growth is software.

Wearables 381

Wearables Data Apple Trends 381

AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

Wearables 277

Wearables Apple AR Trends 277

Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

Google 270

Google Oculus Controllers Hardware 270

ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Infotainment Trends.

AR 414

AR Augmented Reality Trends Healthcare 414

AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

AR 544

AR Wearables Apple Strategy 544

AR Insider

AUGUST 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months.

AR 545

AR Retail Survey Trends 545

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

Wearables 275

Wearables Apple AR Trends 275

ARPost

JANUARY 21, 2022

We had a lot of news in the XR space in 2021, and a lot of trends could be distilled from that news. Trends around VR adoption, opensource, low and no-code development. However, some of the most exciting trends are all around AR glasses. We’re talking, of course, about Google Glass. The Obvious Outlier.

AR 411

AR Google Trends Hardware 411

AR Insider

MAY 18, 2021

After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. For Google that of course means search. Google also wins on sheer scale.

Wearables 391

Wearables Google AR Apple 391

The Ghost Howls

MARCH 3, 2025

With Google promising camera access on Android XR , Meta close to releasing passthrough APIs, and Pico and Apple offering camera access for enterprise, I think it is important that you start considering this tool for your next mixed reality projects. As I’ve said, because I want to inspire you.

Gaming 320

Gaming Technology Europe Trends 320

AR Insider

JULY 22, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. This will be Apple’s version of an AR cloud.

AR 347

AR Retail Apple Data 347

The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. There are many other examples of that. appeared first on The Ghost Howls.

Trends 306

Trends Ukraine Unity San Francisco 306

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

Apple 509

Apple Europe Data Amazon 509

AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

Trends 195

Trends AR Apple Tips 195

AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

Google 353

Google Apple AR Data 353