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Apple CEO Tim Cook is Hyping XR Ahead of WWDC

Road to VR

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Spatial Beats: Snap, Google & Digilens

AR Insider

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

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Market Map: Generative AI for Virtual Worlds

Building the Metaverse

This article is a guide to the companies building the generative artificial intelligence technology that will lead to these virtual worlds ( games, simulations, metaverse applications). Creators Supported by Generative AI Game development provides a view into how virtual worlds will be supported by generative AI.

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The XR Week Peek (2023.07.18): Roblox is coming to Quest, Google has an unclear XR vision, and more!

The Ghost Howls

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR! Kudos to him.

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The XR Week Peek (2022.05.23): New info on Apple glasses, Qualcomm glasses go wireless, and more!

The Ghost Howls

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. This is a great deal, that lowers even more the barrier of cost to enter virtual reality. Google launches “Immersive Stream for AR”.

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The XR Week Peek (2024.02.27): Meta reported to release Quest Pro 2 in 2025, Apple Vision Pro affected by the crackgate, and more!

The Ghost Howls

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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