XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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XR Today - Big XR News tag

APRIL 28, 2023

Moreover, with significant firms struggling through Q1, official government bodies are also decelerating Metaverse growth out of competition fears. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022.

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ARPost

SEPTEMBER 23, 2022

Microsoft, which apparently produces one of the best-performing augmented reality headsets on the market (HoloLens), is buying a video game production company Blizzard for a frightening amount of money: 68 billion dollars. Microsoft (Nasdaq: MSFT) for AR Headsets. There was no marketable product at the time of the acquisition.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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XR Today - Big XR News tag

JANUARY 27, 2023

Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients. Recently, Microsoft and Amazon cut back roughly 10,000 employees, and Meta dismissed approximately 11,000 people. Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc.

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AR Insider

JANUARY 11, 2021

Russian government hackers piggybacked on cybersecurity software (!!!!) to penetrate deep into hundreds of government and corporate systems. 350 million came in at the last minute to allow a new CEO, Peggy Johnson, from Microsoft, to focus on enterprise business. Image source: Apple. The hack of the century. Unity’s IPO.

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The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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The Ghost Howls

MAY 7, 2022

Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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XR Today - Mixed Reality tag

SEPTEMBER 8, 2023

This year saw massive interest in MR headsets following Apple’s Vision Pro debut, and Meta looks to own the space following its experience with MR via its Pro headset. The XR marketplace could experience shockwaves when Apple debuts its headset. Meta is moving towards MR headsets instead of purely VR devices.

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The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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XR Today - Mixed Reality tag

OCTOBER 1, 2024

However, as the adoption of these technologies grows, concerns about XR data governance and security are increasing. The Apple Vision Pro alone includes 23 different sensors. Many vendors , from Meta, to Microsoft, and Unity, offer these solutions. They’ll be experimenting with new physical sensors too.

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XR Today - Virtual Reality

MAY 24, 2024

This could mean you can access crucial business tools, from CAD software to Microsoft Teams’ Immersive Spaces. There are also three options, including a Focal option with boosted mixed reality capabilities and a Secure edition for governments and business users. FAQ What VR works with PCs?

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

This year was a busy one for the XR industry; following a lull in faith towards the start of the year, groups such as the OEP, Microsoft, and Meta worked to bring new life to the sector via substantial workplace XR solutions. The firm named the OEP’s digital twin one of the next “big things” in XR technology in 2023.

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XR Today - Mixed Reality tag

JUNE 28, 2022

Microsoft, Disney, Sony Interactive Entertainment, NVIDIA, TikTok owner ByteDance, Apple, HTC VIVE, Nextech AR, and many others have begun exploring potential metaverse solutions, sparking an industry-wide exploration of use cases, applications, technologies, and ecosystems.

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AR Insider

OCTOBER 30, 2020

The spatial computing-focused privacy expert believes that industry self-governance will be more impactful. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. But real change will be measured in action, says Pearlman.

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XR Today - Mixed Reality tag

OCTOBER 1, 2024

Innovative solutions like the Apple Vision Pro include numerous sensors, used to capture head, hand, and eye movements, as well as voice conversations. Spatial Computing Reveals Additional Data Ever since Apple introduced the Vision Pro , interest in spatial computing has increased.

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GizModo VR

AUGUST 24, 2021

Bloomberg was first to report that Biden has plans this Wednesday to meet with the CEO’s from Apple, Microsoft and Amazon to… Read more. After over a year where the U.S. faced slews of cyberattacks hitting hospitals , banks , and just about everything else , President Joe Biden is turning to tech’s top players for some advice.

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Anand Tech

JULY 26, 2023

But Rapidus, a semiconductor consortium backed by the Japanese government and large conglomerates, plans to leapfrog several generations of nodes and start 2nm production in 2027. As demand from Japanese companies alone may not suffice, Rapidus is looking for orders from international corporations like Apple, Google, and Meta. "We

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XR Today - Mixed Reality tag

APRIL 8, 2024

Innovators like Apple, Meta, Microsoft, and Varjo have revolutionized the space, showing how flexible, versatile, and powerful mixed reality can be. Solutions like the Meta Quest 3 and Apple Vision Pro allow users to choose exactly what type of immersion they want for each use case.

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XR Today - Mixed Reality tag

JULY 7, 2023

The metaverse has been pioneered largely by innovative start-ups, but there are concerns that the likes of Microsoft and Meta could trample over these firms due to their existing reach and scale. This technological shift also involves new forms of global governance.”

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The Ghost Howls

FEBRUARY 23, 2023

For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Additionally, the government is involved and has played a critical role in the Chinese market, and its policies, both local and national, have effectively promoted the application of VR technology in China.

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InstaVR

FEBRUARY 27, 2020

But business impact has been substantial too — from Microsoft and Apple lowering financial projections to major conferences like Mobile World Congress and Facebook’s F8 being cancelled. . So it’s no surprise companies and governments can and are leveraging VR during the Coronavirus outbreak to better function.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

It has also launched similar projects for enterprise, consumer, and industrial devices with Microsoft. Currently, due to US government trade restrictions , Qualcomm cannot sell its 5G components to Huawei for its smartphone sales. Huawei outperformed Samsung, Apple, and Xiaomi in Q2 2020, amid the coronavirus pandemic.

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XR Today - Mixed Reality tag

JULY 28, 2024

Devices like the Apple Vision Pro eliminate the need for users to use clunky, complicated controllers when interacting with immersive content. Apple even introduced its own version of an eye-tracking security solution on the Apple Vision Pro: Optic ID.

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Mashable VR

MARCH 6, 2022

How Microsoft, Nintendo and Sony have responded Microsoft, Nintendo, and Sony are the three biggest names in console gaming and they've all made moves to cut off Russia, at least to some extent. In the case of Microsoft, the U.S.-based Brad Smith, president and vice chair at Microsoft, suggested further actions could be taken.

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XR Today - Mixed Reality tag

OCTOBER 29, 2024

However, as the adoption of these technologies increases, so do concerns regarding XR data governance and security. We’ve had the BlackBerry moment, the Apple iPhone moment, and the VHS video recorder moment. Bochud Microsoft already has the gaming power and gaming data, so that’s been overlooked.

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XR Today - Augmented Reality tag

AUGUST 1, 2022

Over the last two years, metaverse technologies have matured due to investments from firms such as Meta Platforms, Microsoft, Epic Games, and many others. According to research from Emergen Research last year, the Metaverse was valued at $47.69 billion in 2020 and would reach $829 billion by 2028. The human interface layer. Closing thoughts.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2023

This reflects actions taken at Google, Snap, Microsoft, and Apple over the last few months regarding their respective smart glass offerings. Such innovations include its partnerships with Microsoft and Zoom, digital twin and hyperrealistic avatar construction tools , and AI-powered Research SuperCluster facility, among others.

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Bernard Marr

OCTOBER 29, 2024

Netflix's transformation from DVD rentals to streaming and content creation, Apple's expansion from computers to mobile devices, and Amazon's venture into cloud computing with AWS stand out as pivots that paid off handsomely. I mean, our government's not good at it with a budget.

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Bernard Marr

AUGUST 22, 2022

Satya Nadella , Microsoft MSFT -1.4%. Microsoft’s CEO understands that the metaverse concept will impact every part of the way we do business. Whether it will be Meta, Microsoft, or his own company that defines the way we use it, is up in the air. Eric Schmidt , Google. Tim Sweeney , Epic Games.

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The Ghost Howls

JULY 20, 2020

Imagine a Chinese school (that are forced by the government to use VR) how much money can save by buying 300 3DOF headsets instead of 300 6DOF ones (the answer is: around $100K ). In its personal crusade against Microsoft, optics expert Karl Guttag has listed in 4 articles all the defects of the HoloLens 2. The other games were A.R.T.I,

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XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Companies like Lenovo, ARuVR, Microsoft, and ArborXR have mastered such device requirements with administrative account management.

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XR Today - Augmented Reality tag

JANUARY 5, 2024

As the Meta Quest 3, Apple Vision Pro, HTC VIVE XR Elite, Pico 4 Enterprise, Lenovo VRX, and, most recently, the Varjo XR-4 walk the extended reality (XR) runway, a gradual but measurable uptick in renewed consumer interest in all things immersive builds momentum. This progressed XR from XR 1.0,

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