The Ghost Howls

AUGUST 2, 2021

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. (Image by Facebook).

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XR Today - Augmented Reality tag

NOVEMBER 4, 2024

According to a Reuters report this week, Walt Disney is doubling down on its dedication to emerging XR technologies by creating a new group to focus on developing AR and AI solutions. The creation of this group underscores our dedication to doing that. Disney is no stranger to XR. Did Disney Take the Next “Step” of VR Input?

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. Apple’s tendency to operate outside of standards was discussed.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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Road to VR

NOVEMBER 8, 2024

Apple has finally dropped the ultrawide virtual display for Vision Pro in beta, giving the existing virtual display feature the ability to stretch to wide and ultrawide widths for extra screen real-estate. But with a little software update, Apple just gave me an ultrawide monitor that I can take with me wherever I take my Vision Pro.

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Upload VR

MARCH 31, 2025

is out now, bringing Apple Intelligence to Vision Pro, a Spatial Gallery app, an iPhone app for remote installs, and a new iPhone/iPad-driven guest flow. developer beta released in February, when Apple announced visionOS 2.4, and now the stable release is available for all Apple Vision Pro owners. visionOS 2.4 visionOS 2.3

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AR Insider

SEPTEMBER 2, 2021

Clubhouse releases a spatial audio feature to make it feel you’re in the ‘middle’ of a group conversation. Apple’s iPhone 13 may allow internet connectivity via Low Earth Orbit satellites, or LEOs. The post Reality Bytes: Clubhouse, Apple & Instagram appeared first on AR Insider. Forget Clubhouse, we dive into the tech.

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XR Today - Virtual Reality

OCTOBER 1, 2022

On Thursday, the Warner Music Group (WMG) announced a collaboration with OpenSea, a peer-to-peer NFT marketplace, to secure the global music label with Web3 infrastructure. Via the marketplace’s MoonPay service, users can buy, sell, and mint NFTs with Visa, MasterCard, American Express, Apple, and Google Pay.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

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Road to VR

APRIL 8, 2020

In its latest hiring bout, over the last month Apple has sought more than a dozen new hires specifically for AR and VR roles. Among them, the company is looking for a Computational Display Engineering Manager for incubating advanced display technologies for use with upcoming Apple products.

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XR Today - Virtual Reality

JANUARY 21, 2025

r/augmentedreality – Some of the Best and Brightest One of the biggest and brightest groups of XR enthusiasts, r/augmentedreality hosts various users sharing the latest news on augmented reality technology, namely smartphone and smart glasses solutions.

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Road to VR

MARCH 30, 2023

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. Includes a main SoC (CPU, GPU, and memory) and a dedicated image signal processor (ISP).

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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Upload VR

FEBRUARY 21, 2025

will bring Apple Intelligence to Vision Pro, a Spatial Gallery app, an iPhone app for remote installs, and a new iPhone/iPad-driven guest flow. developer beta is available to install now, and Apple says the stable release will arrive in April. Apple Intelligence Apple Intelligence is the company's name for its generative AI features.

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XR Today - Virtual Reality

MAY 15, 2024

Apple Vision Pro Facetime is one of the first features most people experimented with when they finally received their spatial computing headset. Apple Vision Pro Facetime is just one example. The feature was even highlighted at WWDC 2023 , when Apple gave us our initial sneak peek into its new headset.

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Today at Apple’s headquarters I got to check out Vision Pro for myself. But remember, this is Apple. Look & Tap It starts with the input.

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Road to VR

JUNE 29, 2023

Apple Vision Pro is about to set a lot of expectations in the industry of what’s ‘right’ and ‘wrong’ about mixed reality, something the fruit company prefers to call spatial computing. Luckey is mostly positive about Vision Pro, saying it’s patently Apple.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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VRScout

NOVEMBER 11, 2019

This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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XR Today - Virtual Reality

JANUARY 21, 2025

r/augmentedreality – Some of the Best and Brightest One of the biggest and brightest groups of XR enthusiasts, r/augmentedreality hosts various users sharing the latest news on augmented reality technology, namely smartphone and smart glasses solutions.

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Upload VR

FEBRUARY 13, 2025

The official NBA Apple Vision Pro app now has Tabletop, a diorama-scale virtual representation of the live game you're watching. Lapz Forced To Pause Apple Vision Pro TestFlight By F1 Apple Vision Pro spatial F1 viewer app Lapz has been forced to pause its TestFlight distribution by the Formula One Group.

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Road to VR

APRIL 2, 2024

Apple today released ‘Spatial Personas’ in public beta on Vision Pro. Much has been said about Apple’s Persona avatar system for Vision Pro. Take Freeform for instance, Apple’s collaborative digital whiteboard app. The newly upgraded avatar system can now bring people right into your room.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Road to VR

JULY 17, 2023

According to a Bloomberg report from Mark Gurman, Apple is changing things up with the creation of a new Vision Products Group (VPG), which is tasked with developing the company’s recently unveiled mixed reality headset, Vision Pro.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? Find out more or contact us to participate here. by Devon Copley.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Another piece of CES news this week: among all the big announcements and innovations, XR streaming solutions provider Innoactive announced a new product partnership with Apple and NVIDIA to introduce a streaming service between Omniverse and Apple Vision Pro.

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Road to VR

APRIL 27, 2018

According to a report by CNET , citing an anonymous “person familiar with Apple’s plans,” the company is working on an AR/VR headset targeting 8K resolution per-eye, scheduled for launch in 2020. SEE ALSO Apple's Latest VR Patent Describes a Compact VR Headset with Eye Tracking.

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XR Today - Virtual Reality

JANUARY 15, 2025

Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. Here are some of the top workplace VR trends were looking forward to in the next five years.

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Road to VR

OCTOBER 29, 2024

Notably, the new RF-S7.8mm F4 STM DUAL lens is said to operate like a traditional 2D RF lens, enabling easy setup for newcomers, and allowing anyone with its latest RF mount cameras to create immersive content for headsets like Apple Vision Pro and Meta Quest 3. in.) / 0.15 30%, Vertical: approx. ″ x 1.6″

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XR Today - Augmented Reality tag

JANUARY 21, 2025

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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The Ghost Howls

JULY 9, 2023

There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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Road to VR

DECEMBER 6, 2017

Though Quanta is a manufacturer and supplier for a number of major consumer tech companies, like HP and Acer, Bloomberg reports that the company is “one of Apple’s main manufacturing partners,” and gets nearly 60% of its revenue from Apple, which is reportedly developing an AR headset.

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Road to VR

AUGUST 1, 2019

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. However, Apple only barely dipped its toe into VR , but in recent years has become publicly silent on the subject.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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