ARPost

JULY 15, 2021

Between the Metaverse ETF, the Glimpse Group IPO (initial public offering), and other big trends, XR might be finally coming of age. Glimpse Group Goes Public. Glimpse Group is composed of eight subsidiary XR companies. Glimpse Group recently went public with a successful Nasdaq IPO with the ticker “VRAR.”

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Groups Hardware Wearables Augmented Reality 441

Road to VR

JULY 17, 2023

According to a Bloomberg report from Mark Gurman, Apple is changing things up with the creation of a new Vision Products Group (VPG), which is tasked with developing the company’s recently unveiled mixed reality headset, Vision Pro.

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Upload VR

OCTOBER 22, 2024

A request for focus group testers for a new Meta device might reveal Quest 4 features. Of course, this focus group testing doesn't in any way guarantee that either Quest 4 model will actually have face or eye tracking. Whether or not eye tracking would be included in the budget Quest 4 model is less clear.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Road to VR

JULY 5, 2017

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. To achieve that, W3C hosts online groups to get developers talking to one another and deciding what a standard should look like and how it should work.

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Upload VR

NOVEMBER 5, 2024

Apple seems to be exploring making smart glasses, and reportedly could ship a product in 2027. Bloomberg's Mark Gurman reports that Apple sent an email to "select employees" asking them to participate in a user study with "current market smart glasses", which likely includes the Ray-Ban Meta glasses.

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Road to VR

APRIL 2, 2024

Apple today released ‘Spatial Personas’ in public beta on Vision Pro. Much has been said about Apple’s Persona avatar system for Vision Pro. Take Freeform for instance, Apple’s collaborative digital whiteboard app. The newly upgraded avatar system can now bring people right into your room.

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GizModo VR

NOVEMBER 23, 2021

Apple has filed a lawsuit against Israeli surveillance-for-hire company NSO Group over its Pegasus spyware that has been used to target Apple devices. Read more.

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Road to VR

JUNE 29, 2023

Apple Vision Pro is about to set a lot of expectations in the industry of what’s ‘right’ and ‘wrong’ about mixed reality, something the fruit company prefers to call spatial computing. Luckey is mostly positive about Vision Pro, saying it’s patently Apple.

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Road to VR

MARCH 30, 2023

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. Includes a main SoC (CPU, GPU, and memory) and a dedicated image signal processor (ISP).

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XR Today - Virtual Reality

MAY 15, 2024

Apple Vision Pro Facetime is one of the first features most people experimented with when they finally received their spatial computing headset. Apple Vision Pro Facetime is just one example. The feature was even highlighted at WWDC 2023 , when Apple gave us our initial sneak peek into its new headset.

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XR Today - Augmented Reality tag

NOVEMBER 4, 2024

According to a Reuters report this week, Walt Disney is doubling down on its dedication to emerging XR technologies by creating a new group to focus on developing AR and AI solutions. The creation of this group underscores our dedication to doing that. Disney is no stranger to XR. Did Disney Take the Next “Step” of VR Input?

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Today at Apple’s headquarters I got to check out Vision Pro for myself. But remember, this is Apple. Look & Tap It starts with the input.

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The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. Since there is no HoloLens 3 in the works, this marks the end of this product that pioneered mixed reality glasses.

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XR Today - Virtual Reality

OCTOBER 1, 2022

On Thursday, the Warner Music Group (WMG) announced a collaboration with OpenSea, a peer-to-peer NFT marketplace, to secure the global music label with Web3 infrastructure. Via the marketplace’s MoonPay service, users can buy, sell, and mint NFTs with Visa, MasterCard, American Express, Apple, and Google Pay.

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GizModo VR

JUNE 22, 2022

Meta, Microsoft, Nvidia, Sony, and other tech giants have formed a group designed to ensure interoperability in the metaverse. Notably absent from this list of heavyweights is Apple, a company heavily rumored to be working on its own mixed reality products. Read more.

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XR Today - Virtual Reality

JUNE 28, 2024

The Teleport solution is an exclusive smartphone application for Apple users. The Teleport service coincides with Apple’s Vision Pro spatial recording service for the MR headset. Apple Reveals New Vision Pro Model There have been reports that Apple is facing delays in producing the next Vision Pro model.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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AR Insider

SEPTEMBER 2, 2021

Clubhouse releases a spatial audio feature to make it feel you’re in the ‘middle’ of a group conversation. Apple’s iPhone 13 may allow internet connectivity via Low Earth Orbit satellites, or LEOs. The post Reality Bytes: Clubhouse, Apple & Instagram appeared first on AR Insider. Forget Clubhouse, we dive into the tech.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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The Ghost Howls

OCTOBER 14, 2024

In my humble opinion, since it looks like a draft page, I believe that someone at Meta created an App Lab app to test the service with some test groups, being sure that the app was hidden because App Lab apps were unlisted. It’s good that Apple is bringing down the price , but it had better also fix the problems of the current device (e.g.

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Road to VR

AUGUST 1, 2024

Last year, Pixar, Adobe, Apple, Autodesk, and NVIDIA announced the Alliance for OpenUSD , an organization to advance and proliferate the USD file format as the future standard for creating and distributing 3D content. For Apple’s part, the company sees USD as an important building stone for the XR space.

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GizModo VR

APRIL 5, 2022

NSO Group, the creepy spyware firm known for selling its services to authoritarian governments throughout the world, is in trouble again. A new report shows that the company’s most notorious malware, Pegasus, was used to hack the iPhone of a Jordanian journalist in December. The hack occurred several weeks after… Read more.

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XR Today - Mixed Reality tag

JUNE 21, 2024

Following the launch of WWDC and AWE 2024 this week, reports have emerged showing that both Apple and Meta may be taking critical steps and restructuring methods to top the XR mountain. Apple and Meta are aware of this period of shifting. In the future, the immersive solutions division will be divided into two core operational groups.

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The Ghost Howls

AUGUST 15, 2022

Apple MR headset may cost $2000+. The rumors about the Apple headset have started to intensify and converge on what they suggest. This week, Mr. Kuo, a popular Apple analyst, has said a few interesting predictions about the upcoming headset. The Glimpse Group may have become one of the biggest companies in XR.

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Upload VR

JULY 19, 2024

The first episode of the Boundless Apple Immersive Video series is now available in the US. Apple says the new Boundless series lets Apple Vision Pro owners with an Apple TV+ subscription "embark on the trips they’ve only dreamed of as they meet inspiring people in extraordinary places". What Is Apple Immersive Video?

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The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. The post The XR Week Peek (2022.05.23): New info on Apple glasses, Qualcomm glasses go wireless, and more! appeared first on The Ghost Howls.

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Road to VR

APRIL 8, 2020

In its latest hiring bout, over the last month Apple has sought more than a dozen new hires specifically for AR and VR roles. Among them, the company is looking for a Computational Display Engineering Manager for incubating advanced display technologies for use with upcoming Apple products.

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Upload VR

JULY 3, 2024

A startup says it will sell 6DoF tracked VR controllers for Apple Vision Pro called Surreal Touch. Surreal Interactive was founded by Zhenfei Yang, who has eight years of experience with SLAM computer vision technology and tells UploadVR he formerly led DJI's entire robot computer vision group.

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XR Today - Augmented Reality tag

OCTOBER 8, 2024

To expand further into European markets, namely luxury department stores, XREAL is extending its partnership with pre-existing collaborator Smartech Retail Group in an effort to scale the in-store availability of its AR smart glasses. This seemingly aims to steal the holiday season from competitors Meta and Apple. The answer is yes.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? Find out more or contact us to participate here. by Devon Copley.

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Apple AR Video Technology 312

The Ghost Howls

JULY 9, 2023

There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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