Road to VR

JUNE 19, 2024

Hugo Swart introduces Snapdragon XR | Courtesy Qualcomm Following Swart’s departure from Qualcomm in February, Alex Katouzian, Group GM of the Mobile, XR, and Compute Business Unit is currently overseeing XR at Qualcomm.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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Microsoft Magic Leap AR Groups 279

Road to VR

SEPTEMBER 13, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Osterhout Design Group, the AR headset startup which took in $58 million in investment funds since its founding in 1999, also closed its doors this year after failed acquisition talks with Magic Leap, Facebook and others.

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VRScout

FEBRUARY 6, 2018

According to a report published by The Verge , Vaunt was created by Intel’s experimental New Devices Group. This is the same exact laser that was recently incorporated by Apple into its new iPhone X. A certain multi-billion dollar unicorn called Magic Leap is also experimenting with the same technology.

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AllThingsVR

SEPTEMBER 16, 2016

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. One was from VR specialist and Rift maker, Oculus, the other previously worked at illusive and intriguing mixed reality company, Magic Leap.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Metaroom allows teams to collaborate over immersive visualisations of real-world spaces by leveraging room scanning features on Apple iPhone Pro or iPad Pro devices that generate a digital twin, allowing workers to access the data via the cloud ready to add additional information to an object for a chosen use case.

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Magic Leap Samsung Construction Industry 94

The Ghost Howls

OCTOBER 27, 2019

Bloomberg publishes new hints on Apple glasses. Every week we have new hints on Apple glasses: it is no more a matter of “if” they will come to the market, but a matter of “when” and “what”. They will also have a dedicated store of AR apps , like it already happens for other Apple gadgets, like the Apple Watch and Apple TV.

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Magic Leap AR Samsung Oculus 216

The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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Apple AR Magic Leap Eye Tracking 163

VRScout

JANUARY 4, 2019

AR face filters have become increasingly popular over the last couple of years with Snapchat, Instagram, Apple, and Facebook all incorporating the technology into their respective smartphone applications and technology. The film takes you on an interactive VR adventure that tells the Native American story of how the crow came to be black.

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AR Magic Leap Filming Oculus 254

ARPost

JULY 16, 2019

Creating new standalone headsets make sharing VR a social experience, which can aid in training and group activities. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. The conference will have topics on games, entertainment, healthcare, and more.

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Upload VR

FEBRUARY 6, 2024

We’re a long ways off from that and it won’t happen with the first generation Apple Vision Pro. I can only begin to imagine the possibilities and Apple is currently feeding developers kits at $3,500 each to build what’s in their imaginations. This is usually done to restore their sight to what others have at 20/20.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Magic Leap AR Microsoft Apple 157

ARPost

FEBRUARY 6, 2023

Metaverse Tech Will Be Built and Used by a More Diverse Group of People John Payne, CEO of Croquet , believes that metaverse technologies will be built and utilized by more diverse groups. This, he thinks, will prompt the growth of the number of VR consumers.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 129

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Mixed Reality tag

JULY 18, 2024

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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ARPost

APRIL 29, 2021

AR remote collaboration with IoT devices as well as low-latency calling in less-than-ideal locations and conditions are only likely to improve as the company is one of the most active groups in exploring 5G. XMReality is a mobile-based AR remote assistance solution, though premium price tiers also work with AR glasses. Holo4Labs and Holo4Med.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. The group created PeopleLens, which assists visually impaired children in identifying individuals around them. Magic Leap Magic Leap’s most recent AR smart glasses market offering is the Magic Leap 2 device.

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XR Today - Mixed Reality tag

OCTOBER 9, 2024

While also support emerging headsets such as Apple Vision Pro, Meta Quest 3, and Magic Leap 2. Despite the decrease in sales, the average selling price increased by over $1000, partly due to the introduction of the Apple Vision Pro. presence.” According to the report, there was a 67.4%

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. The OpenXR Working Group leverage industry-wide feedback to improve its API service. Moreover, Muniz explained that OpenXR 1.1 Muniz also added: OpenXR 1.1

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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The Ghost Howls

JUNE 15, 2020

Image from Khronos Group). transforming it in a lightweight browser for iOS that makes Apple users enjoy webpages implementing WebXR. The Price Is Right” TV show tried to ask how much a Magic Leap One headset is worth of, and someone has even answered 1 dollar! Other relevant news. SteamVR now supports OpenXR. Funny link.

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AllThingsVR

APRIL 18, 2017

Magic Leap acquires FuzzyCube Software 1) TheWaveVR has released the beta version of its social VR music platform on the Steam Early Access on the PC. Seattle-based Maveron led the round, with participation from Madrona Venture Group of Seattle, Trilogy Equity Partners of Bellevue and other individual investors.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. It is not sure what they are building in their garage,” he said.

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TechCrunch VR

DECEMBER 8, 2020

When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed global leaders like Huawei, Oppo and Xiaomi that rival Apple today. Magic Leap sucked all the air out of the room.

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ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. Not all members have VR headsets in your group? MeetinVR offers a 30 day free trial for up to 20 users?—?try Don’t forget to give us your ?? !

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Augmented Reality Virtual Reality Tips AR 130

The Ghost Howls

MAY 31, 2018

Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. Another notable group is Physically Based Rendering (PBR) models, which are gradually becoming a standard in the industry because their textures render correctly and look great in any lighting conditions.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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AR Insider

NOVEMBER 27, 2019

Although not every user or node is actually of equal value in any network, according to a recent study by the NfX Group titled “70 Percent of Value in Tech is Driven by Network Effects,” over the last 25 years, approximately 70% of the value created in the Technology sector has been the result of companies that use these “network effects” to grow.

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TechCrunch VR

APRIL 30, 2019

Apple’s ARKit algorithms wouldn’t work with Google’s ARCore data even if Google gave them access. Same for HoloLens, Magic Leap and all the startups in the space. Apple has always done a great job of this. Companies like Apple are taking a stand on privacy. Where should we put our hope?

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases.

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. Well, there we go.

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. Well, there we go.

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Gaming Magic Leap Industry Retail 78

XR Today - Mixed Reality tag

AUGUST 8, 2023

NVIDIA Alliance for OpenUSD, Additional Tools Additionally, NVIDIA launched its Alliance for OpenUSD with major industry players such as Pixar, Apple, Adobe, and Autodesk. Lebaredian stated the move was a “major inflexion point for the development and adoption of OpenUSD.”

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