Road to VR

JUNE 19, 2024

Hugo Swart introduces Snapdragon XR | Courtesy Qualcomm Following Swart’s departure from Qualcomm in February, Alex Katouzian, Group GM of the Mobile, XR, and Compute Business Unit is currently overseeing XR at Qualcomm.

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AllThingsVR

SEPTEMBER 16, 2016

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. One was from VR specialist and Rift maker, Oculus, the other previously worked at illusive and intriguing mixed reality company, Magic Leap.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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Upload VR

MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

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Upload VR

FEBRUARY 6, 2024

We’re a long ways off from that and it won’t happen with the first generation Apple Vision Pro. I can only begin to imagine the possibilities and Apple is currently feeding developers kits at $3,500 each to build what’s in their imaginations. This is usually done to restore their sight to what others have at 20/20.

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XR Today - Mixed Reality tag

JULY 18, 2024

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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Microsoft Magic Leap AR Groups 272

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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XR Today - Mixed Reality tag

OCTOBER 9, 2024

While also support emerging headsets such as Apple Vision Pro, Meta Quest 3, and Magic Leap 2. Despite the decrease in sales, the average selling price increased by over $1000, partly due to the introduction of the Apple Vision Pro. presence.” According to the report, there was a 67.4%

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AR Insider

JANUARY 11, 2021

B from Google, Disney, AT&T, Alibaba Group, JP Morgan, Kleiner Perkins, Qualcomm, and other brand name investors to make see-through AR glasses, and the content, optics, chips, and AI that go in them. A year later Magic Leap ran out of cash and laid off half the company. Image source: Apple. Niantic acquired 6D.ai

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Road to VR

SEPTEMBER 13, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Osterhout Design Group, the AR headset startup which took in $58 million in investment funds since its founding in 1999, also closed its doors this year after failed acquisition talks with Magic Leap, Facebook and others.

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Upload VR

SEPTEMBER 27, 2024

Once I got to the home menu of Orion I immediately thought of Magic Leap and HoloLens and XREAL and Tilt Five rather than Meta Quest or even the Apple Vision Pro. Unlike Apple Vision Pro, because of the wristband, I did this behind my back. Because we’re not seeing through cameras, aka “passthrough”.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. It is not sure what they are building in their garage,” he said.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. The group created PeopleLens, which assists visually impaired children in identifying individuals around them. Magic Leap Magic Leap’s most recent AR smart glasses market offering is the Magic Leap 2 device.

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Magic Leap Immersion AR Hardware 107

Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. The OpenXR Working Group leverage industry-wide feedback to improve its API service. Moreover, Muniz explained that OpenXR 1.1 Muniz also added: OpenXR 1.1

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VRScout

FEBRUARY 6, 2018

According to a report published by The Verge , Vaunt was created by Intel’s experimental New Devices Group. This is the same exact laser that was recently incorporated by Apple into its new iPhone X. A certain multi-billion dollar unicorn called Magic Leap is also experimenting with the same technology.

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VRScout

JANUARY 4, 2019

AR face filters have become increasingly popular over the last couple of years with Snapchat, Instagram, Apple, and Facebook all incorporating the technology into their respective smartphone applications and technology. The film takes you on an interactive VR adventure that tells the Native American story of how the crow came to be black.

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ARPost

JULY 16, 2019

Creating new standalone headsets make sharing VR a social experience, which can aid in training and group activities. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. The conference will have topics on games, entertainment, healthcare, and more.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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TechCrunch VR

DECEMBER 8, 2020

When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed global leaders like Huawei, Oppo and Xiaomi that rival Apple today. Magic Leap sucked all the air out of the room.

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ARPost

FEBRUARY 6, 2023

Metaverse Tech Will Be Built and Used by a More Diverse Group of People John Payne, CEO of Croquet , believes that metaverse technologies will be built and utilized by more diverse groups. This, he thinks, will prompt the growth of the number of VR consumers.

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AllThingsVR

APRIL 18, 2017

Magic Leap acquires FuzzyCube Software 1) TheWaveVR has released the beta version of its social VR music platform on the Steam Early Access on the PC. Seattle-based Maveron led the round, with participation from Madrona Venture Group of Seattle, Trilogy Equity Partners of Bellevue and other individual investors.

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ARPost

APRIL 29, 2021

AR remote collaboration with IoT devices as well as low-latency calling in less-than-ideal locations and conditions are only likely to improve as the company is one of the most active groups in exploring 5G. XMReality is a mobile-based AR remote assistance solution, though premium price tiers also work with AR glasses. Holo4Labs and Holo4Med.

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The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Magic Leap releases its SDK. We still haven’t seen a Magic Leap device , but at least now we can see its SDK. It is so possible to start creating your Magic Leap application.

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The Ghost Howls

MARCH 29, 2021

If we exclude the major tech companies (Facebook, Valve, etc…) and the meteor Magic Leap, this is the first VR company to reach this status, and this is another sign of the health of the virtual reality ecosystem. The investment round has been led by Sequoia Capital and Index Ventures and includes Madrona Venture Group.

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ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. Not all members have VR headsets in your group? MeetinVR offers a 30 day free trial for up to 20 users?—?try Don’t forget to give us your ?? !

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Augmented Reality Virtual Reality Tips AR 130

The Ghost Howls

OCTOBER 19, 2020

The problem of these terms is that what is considered “harassing” depends on the group of people you are in : with some of my friends I can talk about kinky things for hours, with some other people I have to be more formal. Apple launches iPhone 12, Pro models have Lidar sensor. Anonymization in VR is hard to obtain.

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The Ghost Howls

JANUARY 19, 2020

Magic Leap and nReal are trying to find an agreement. The trade secrets lawsuit between Magic Leap and nReal is entering a new phase, where the two companies will start a mediation to try to find a settlement. News worth a mention. Image by nReal). and then yes, among all these giants, there will also be me!

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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UploadVR Between Realities podcast

MAY 8, 2017

Some industry players have already talked about the death of the smartphone , but those groups also missed out on the smartphone altogether so they’re ambitious to move on to the next platform. The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design.

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