The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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XR Today - Virtual Reality

MAY 15, 2024

Apple Vision Pro Facetime is one of the first features most people experimented with when they finally received their spatial computing headset. Apple Vision Pro Facetime is just one example. The feature was even highlighted at WWDC 2023 , when Apple gave us our initial sneak peek into its new headset.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? Find out more or contact us to participate here. by Devon Copley.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The Ghost Howls

MAY 7, 2022

There are so periods during the evolution of a tech with a certain group of leaders, who change over time. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. But it has a problem: it doesn’t really know how the Apple device will be.

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VRScout

MARCH 20, 2021

To bring a more organic and natural typing experience into VR, a group of researchers from the Department of Computer Science at ETH Zürich , Switzerland have developed a set of wristbands called TapID that—when combined with hand tracking—allows you to “feel” the keys of your virtual keyboard as you type.

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GizModo VR

JUNE 22, 2022

Meta, Microsoft, Nvidia, Sony, and other tech giants have formed a group designed to ensure interoperability in the metaverse. Notably absent from this list of heavyweights is Apple, a company heavily rumored to be working on its own mixed reality products. Read more.

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Road to VR

JULY 3, 2017

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. ” Both roles are part of Apple’s CoreMedia team within their Interactive Media Group (IMG).

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Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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Road to VR

JULY 11, 2017

We’re all waiting for the day when you can put on a singular, tether-free headset and experience all the ‘R’s that VR/AR/MR have to offer—and NormalVR , a “small but focused” group of passionate immersive media creators just gave us a peek into what’s possible when you mash it all together.

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Road to VR

SEPTEMBER 18, 2017

recently teased an update to their project that aims to replicate the official Microsoft version of Minecraft for HoloLens, the company’s $3000 AR headset, and put it on mobile devices capable of running Google’s ARCore and Apple’s ARKit. Now, with the release of Google ARCore and Apple ARKit, Speak Geek?

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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Upload VR

MARCH 6, 2025

Pretty much every headset and runtime (except Apple Vision Pro and PlayStation VR2 on PS5) supports OpenXR, sure. Bucchianeri has worked on the PS4 and original PlayStation VR at Sony, Falcon 9 and Dragon at SpaceX, and HoloLens and Windows MR at Microsoft, where he currently works on Xbox.

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XR Today - Mixed Reality tag

MARCH 12, 2025

If youve been keeping tabs on emerging extended reality tech, you probably know all about Apple XR for business the evolving ecosystem of tools, apps, and immersive enterprise software. Apples entry into the XR landscape has been a little rocky. But Apples XR journey is far from over its just beginning.

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ARPost

JULY 30, 2020

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. Tech vendors can offer multiple solutions for cloud-based data storage and processing — AWS, Microsoft Azure, or Google Cloud.

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VRScout

OCTOBER 25, 2016

Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. For a full list of Apple’s VR plans, we listed out 10 of them back in February.

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XR Today - Virtual Reality

MAY 30, 2024

Nowadays, almost every virtual reality headset supports some form of immersive collaboration app, whether it’s Microsoft Teams and Zoom on the Apple Vision Pro or Horizon Workrooms on the Meta Quest. Virbela also includes access to meeting features like breakout groups, whiteboards, and avatar creation tools.

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ARPost

SEPTEMBER 27, 2021

The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Bar-Zeev is currently in consulting and advising but has done work for the likes of Apple, HoloLens, Second Life, Google Earth, and more. How about a group of experts talking about what they know best?

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Road to VR

SEPTEMBER 13, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Much like Microsoft HoloLens, Daqri’s Smart Glasses were created for use by enterprise costumers including manufacturing, field services, maintenance and repair, inspections, construction, etc. Image courtesy Daqri.

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Road to VR

SEPTEMBER 7, 2018

That’s not entirely true, as a group of AR/VR developers are currently testing out the headset’s abilities to create multiplayer experiences with a pretty inspiring first success. Multiplayer @MagicLeap Test from last night w/ @slukas @andres and @tramirez89 #Dev #MagicLeapOne pic.twitter.com/xukQrFUFZU.

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now). This is very intriguing.

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The Ghost Howls

FEBRUARY 7, 2022

And its ads business is under a crossfire attack: on one front, Apple with its new data policy is limiting how much data the Facebook app can collect about its users, and on the other one, the EU is trying to enforce its regulation about European people’s data not allowed to be sent to Facebook’s US servers. Image by Apple).

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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XR Today - Mixed Reality tag

MARCH 18, 2024

Today, at NVIDIA GTC 2024, company CEO Jensen Huang announced that the firm’s enterprise-ready digital twin and immersive content creation hub Omniverse is debuting on Apple’s Vision Pro. More on Apple Vision Pro Apple released its first public update on its debut XR device, which hit the market earlier this year.

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XR Today - Augmented Reality tag

JANUARY 30, 2025

In a storyline that mirrors the rise of Apple’s Vision Pro, the Moohan headset was finally publicly revealed following years of speculation at the tail end of 2024with further reveal coming in the first month of 2025. Recently, Samsung’s dive into the XR headset market has been stealing headlines.

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Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. What about Meta, Google and Apple?

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XR Today - Mixed Reality tag

SEPTEMBER 6, 2024

When Apple launched the Vison Pro, it didn’t just introduce the world to a new era of spatial computing and mixed reality experiences. Now the solution is getting a significant update with “Apple Vision Pro OS 2”. VisionOS 2 , as it is officially named by Apple, was confirmed to be arriving later this fall at Apple’s WWDC 2024 keynote.

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The Ghost Howls

AUGUST 3, 2020

Image by Khronos Group). Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. These may be upcoming features or possible features Oculus is experimenting with a selected group of beta testers.

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Mixed Reality tag

JUNE 11, 2024

This week, during its Worldwide Developer Conference (WWDC) 2024, Apple revealed new enterprise-facing APIs to help business customers better leverage the device’s spatial computing offering. Apple is improving sensor access and visual capabilities as part of the Vision Pro enterprise API update.

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GizModo VR

MARCH 21, 2022

Microsoft may be the latest victim of a hacking group that has infiltrated some of the world’s largest tech companies in recent months. Read more.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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