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Microsoft and Sony Join Other Industry Giants in Support of OpenUSD Standard

Road to VR

Last year, Pixar, Adobe, Apple, Autodesk, and NVIDIA announced the Alliance for OpenUSD , an organization to advance and proliferate the USD file format as the future standard for creating and distributing 3D content. For Apple’s part, the company sees USD as an important building stone for the XR space.

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Apple Absent From Metaverse Standards Group That Includes Meta, Microsoft, and Others

GizModo VR

Meta, Microsoft, Nvidia, Sony, and other tech giants have formed a group designed to ensure interoperability in the metaverse. Notably absent from this list of heavyweights is Apple, a company heavily rumored to be working on its own mixed reality products. Read more.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Microsoft Reportedly Making Cuts In HoloLens Group Amid Wider Downsizing

Upload VR

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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Apple Developers Join The WebVR Community Group

UploadVR Between Realities podcast

You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group.

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AWE USA 2023 Day Three: Eyes on Apple

ARPost

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. Apple’s tendency to operate outside of standards was discussed.

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Apple Developers Join WebVR Community Group Shaping the Future of VR on the Web

Road to VR

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. To achieve that, W3C hosts online groups to get developers talking to one another and deciding what a standard should look like and how it should work.

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