Road to VR

NOVEMBER 8, 2024

Apple has finally dropped the ultrawide virtual display for Vision Pro in beta, giving the existing virtual display feature the ability to stretch to wide and ultrawide widths for extra screen real-estate. But with a little software update, Apple just gave me an ultrawide monitor that I can take with me wherever I take my Vision Pro.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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Road to VR

APRIL 8, 2020

In its latest hiring bout, over the last month Apple has sought more than a dozen new hires specifically for AR and VR roles. Among them, the company is looking for a Computational Display Engineering Manager for incubating advanced display technologies for use with upcoming Apple products.

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The Ghost Howls

AUGUST 2, 2021

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. (Image by Facebook).

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Road to VR

JULY 17, 2023

According to a Bloomberg report from Mark Gurman, Apple is changing things up with the creation of a new Vision Products Group (VPG), which is tasked with developing the company’s recently unveiled mixed reality headset, Vision Pro.

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Road to VR

MARCH 1, 2024

Luckily, Apple has a great track record of improving products for years through software updates, and Vision Pro isn’t likely to be an exception. Apple first announced Vision Pro to the world on June 5th, 2023, at its annual WWDC event. Multiple Users Image courtesy Apple I get it, Apple.

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XR Today - Virtual Reality

MAY 15, 2024

Apple Vision Pro Facetime is one of the first features most people experimented with when they finally received their spatial computing headset. Apple Vision Pro Facetime is just one example. The feature was even highlighted at WWDC 2023 , when Apple gave us our initial sneak peek into its new headset.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Today at Apple’s headquarters I got to check out Vision Pro for myself. But remember, this is Apple. Look & Tap It starts with the input.

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Road to VR

NOVEMBER 9, 2017

With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? Find out more or contact us to participate here. by Devon Copley.

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Road to VR

JUNE 4, 2024

Luckily, Apple has a great track record of improving products for years through software updates, and Vision Pro isn’t likely to be an exception. Apple first revealed Vision Pro to the world on June 5th, 2023, at its annual WWDC event. Multiple Users Image courtesy Apple I get it, Apple.

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Road to VR

AUGUST 1, 2019

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. However, Apple only barely dipped its toe into VR , but in recent years has become publicly silent on the subject.

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Upload VR

FEBRUARY 21, 2025

will bring Apple Intelligence to Vision Pro, a Spatial Gallery app, an iPhone app for remote installs, and a new iPhone/iPad-driven guest flow. developer beta is available to install now, and Apple says the stable release will arrive in April. Apple Intelligence Apple Intelligence is the company's name for its generative AI features.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. The headset has been relatively easy to speculate on, seeing as it is the fourth iteration of flagship headsets in a familiar and built-out hardware and software ecosystem. Apple Vision Pro starts at $3,499.” But, could it replace a Meta Quest?

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Apple Vision Pro Helps to Train NVIDIA Robots This week, at CES 2025, NVIDIA took centre stage to showcase its latest innovations in emerging technology. In its official press releases regarding NVIDIA robotics updates, Apples Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey.

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ARPost

JULY 30, 2020

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. Finally, text-to-speech (TTS) software produces translated speech. Embedded Software. Headphones With AI-Based Noise Cancellation.

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Road to VR

JULY 3, 2017

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. ” Both roles are part of Apple’s CoreMedia team within their Interactive Media Group (IMG).

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Upload VR

MARCH 20, 2025

Apple is moving the visionOS team out of the Vision Products Group, with the VP who founded it, as part of a shake-up to get Siri back on track. The Vision Products Group (VPG) is the division within Apple responsible for Apple Vision Pro and visionOS. But that's seemingly about to change.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Road to VR

JUNE 4, 2018

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed ‘Memoji’, the company’s next step into the world of iPhone X animated emojis mapped to a user’s facial movements. Move over Samsung AR Emoji , because Apple looks to have gotten the cutesy Pixar-vibe down pat.

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UploadVR Between Realities podcast

OCTOBER 4, 2016

These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Just how embedded am I with Apple?

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VRScout

AUGUST 3, 2017

Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences. On stage demo at Apple’s WWDC. In the video we get an in-depth look at an intense sci-fi scene projected onto a tabletop surface using an iPad Pro.

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The Ghost Howls

MAY 7, 2022

There are so periods during the evolution of a tech with a certain group of leaders, who change over time. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. But it has a problem: it doesn’t really know how the Apple device will be.

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Road to VR

FEBRUARY 26, 2024

According to a report from South Korean outlet The Korea Economic Daily (Korean), Meta CEO Mark Zuckerberg will be in-country this week to finalize a deal with LG regarding a previously rumored competitor to Apple Vision Pro, which is reportedly set to be jointly built by the two companies for release in early 2025.

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VRScout

FEBRUARY 7, 2023

You can also sample the experience without having to download any additional software using Apple’s App Clip feature. All you need is a smartphone device and some open space. Simply visit the following website and download the free JigSpace app to get started. ” New year, new dawn, new identity.

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VRScout

DECEMBER 14, 2017

During Apple’s June developer conference, we finally got a glimpse of what we’ve all been patiently waiting for—Apple embracing VR. And with the launch of the new iMac Pro today, Apple is positioning it as the ideal machine for VR development. Its simple and intuitive, something we expect from an Apple product.

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VRScout

OCTOBER 25, 2016

According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. The self-driving platform simulation group now includes VR expert Doug Bowman who joined Apple in January.

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XR Today - Mixed Reality tag

MARCH 12, 2025

If youve been keeping tabs on emerging extended reality tech, you probably know all about Apple XR for business the evolving ecosystem of tools, apps, and immersive enterprise software. Apples entry into the XR landscape has been a little rocky. But Apples XR journey is far from over its just beginning.

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VRScout

SEPTEMBER 12, 2017

Now it appears as though the multinational group is crossing into augmented reality territory with a brand new app that brings digital IKEA furniture into any room of your choosing. Here’s how it works: Apple iPhone users with up-to-date software (iOS 11) download the IKEA Place app for free via the Apple App Store.

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Upload VR

JULY 17, 2023

Bloomberg's Mark Gurman reports that the dedicated team at Apple working on Vision Pro will continue to operate as its own division, working largely independent from the company's wider teams that manage multiple product lines at once.

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GizModo VR

NOVEMBER 23, 2021

Apple has filed a lawsuit against Israeli surveillance-for-hire company NSO Group over its Pegasus spyware that has been used to target Apple devices. Read more.

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Hypergrid Business

OCTOBER 20, 2023

However, the recent announcement of Apple’s Vision Pro last June is set to reinvigorate the marketplace. Rolf Illenberger “I and the entire industry was waiting for Apple for a decade,” said Rolf Illenberger, CEO of VRDirect, which provides company software solutions to build their own VR projects. Meta Quest 3.

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GizModo VR

JUNE 22, 2022

Meta, Microsoft, Nvidia, Sony, and other tech giants have formed a group designed to ensure interoperability in the metaverse. Notably absent from this list of heavyweights is Apple, a company heavily rumored to be working on its own mixed reality products. Read more.

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GizModo VR

DECEMBER 13, 2021

The clock may be running out for notorious Israeli surveillance for hire company NSO Group. Sources told Bloomberg that the company’s cumbersome mixture of unpaid debts and growing international scrutiny have made NSO a bloated pariah and is forcing its leadership to consider shutting down its Pegasus spyware unit. S… Read more.

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