XR Today - Augmented Reality tag

NOVEMBER 4, 2024

According to a Reuters report this week, Walt Disney is doubling down on its dedication to emerging XR technologies by creating a new group to focus on developing AR and AI solutions. The creation of this group underscores our dedication to doing that. Did Disney Take the Next “Step” of VR Input?

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Road to VR

APRIL 25, 2023

The timing might have something to do with Apple’s looming entrance into the XR space. “Magic Leap will continue to advance this vision as Vice Chair of the OpenXR Working Group. In doing so, Magic Leap has strengthened itself—and the existing XR industry—against what could be a standards upheaval by Apple.

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XR Today - Virtual Reality

JANUARY 15, 2025

Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. They may even include more spatial computing capabilities, enabling more natural interactions with emerging VR technologies.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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The Ghost Howls

AUGUST 2, 2021

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. (Image by Facebook).

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. Apple’s tendency to operate outside of standards was discussed.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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XR Today - Virtual Reality

OCTOBER 1, 2022

On Thursday, the Warner Music Group (WMG) announced a collaboration with OpenSea, a peer-to-peer NFT marketplace, to secure the global music label with Web3 infrastructure. Via the marketplace’s MoonPay service, users can buy, sell, and mint NFTs with Visa, MasterCard, American Express, Apple, and Google Pay.

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VRScout

NOVEMBER 11, 2019

This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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Road to VR

OCTOBER 29, 2024

Notably, the new RF-S7.8mm F4 STM DUAL lens is said to operate like a traditional 2D RF lens, enabling easy setup for newcomers, and allowing anyone with its latest RF mount cameras to create immersive content for headsets like Apple Vision Pro and Meta Quest 3. in.) / 0.15 30%, Vertical: approx. ″ x 1.6″

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

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XR Today - Augmented Reality tag

OCTOBER 15, 2024

Understanding how the XR hardware market is expected to shift is necessary for businesses wanting to stay ahead of technology trends; if a company does not catch the current cycle, it can become problematic over time. The firm has recently dropped support for HoloLens while also patenting AI-powered MR headset technology.

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XR Today - Augmented Reality tag

JANUARY 21, 2025

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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XR Today - Virtual Reality

MAY 15, 2024

Apple Vision Pro Facetime is one of the first features most people experimented with when they finally received their spatial computing headset. Apple Vision Pro Facetime is just one example. The feature was even highlighted at WWDC 2023 , when Apple gave us our initial sneak peek into its new headset.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Another piece of CES news this week: among all the big announcements and innovations, XR streaming solutions provider Innoactive announced a new product partnership with Apple and NVIDIA to introduce a streaming service between Omniverse and Apple Vision Pro. This is a massive leap for the industry.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Upload VR

FEBRUARY 13, 2025

The official NBA Apple Vision Pro app now has Tabletop, a diorama-scale virtual representation of the live game you're watching. There's a roughly half-second delay between the livestream and the Tabletop representation, according to those who've tried it, likely due to the processing time of the motion capture technology at the stadiums.

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Road to VR

APRIL 27, 2018

According to a report by CNET , citing an anonymous “person familiar with Apple’s plans,” the company is working on an AR/VR headset targeting 8K resolution per-eye, scheduled for launch in 2020. SEE ALSO Apple's Latest VR Patent Describes a Compact VR Headset with Eye Tracking.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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XR Today - Mixed Reality tag

JANUARY 10, 2025

For a range of technology markets, not just XR, CES took over the headlines as it does each year, showcasing the latest innovations in emerging technology. The company’s CEO took the stage to introduce a range of technologies, including XR, AI, robotics, and self-driving cars. NVIDIA took centre stage at the event.

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Road to VR

AUGUST 1, 2019

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. SEE ALSO Apple's Latest VR Patent Describes a Compact VR Headset with Eye Tracking.

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Road to VR

DECEMBER 6, 2017

Quanta, a Fortune 500 company and one of the world’s largest original design manufacturers, has signed an agreement to mass produce AR display modules from Lumus , a company specializing in AR displays based on ‘waveguide’ optical technology. Israel-based Lumus has been working on transparent optics since 2000.

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Road to VR

NOVEMBER 9, 2017

With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

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VRScout

MARCH 26, 2020

A new report shows a customized HTC Vive Focus controller and “crosswalk bowling game” Back in 2018, rumors began circulating that Apple was in development of a hybrid VR/AR headset. Weird I guess HTC are assisting Apple with AR tech? Is that a customized HTC Vive Focus controller? Image Credit: MacRumors).

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The Ghost Howls

MAY 7, 2022

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Years pass by and technology shifts and market changes lead to a shuffle of the cards, and new market leaders arise. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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The Ghost Howls

JULY 9, 2023

There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.

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Road to VR

AUGUST 1, 2024

Last year, Pixar, Adobe, Apple, Autodesk, and NVIDIA announced the Alliance for OpenUSD , an organization to advance and proliferate the USD file format as the future standard for creating and distributing 3D content. For Apple’s part, the company sees USD as an important building stone for the XR space.

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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Upload VR

MARCH 20, 2025

Apple is moving the visionOS team out of the Vision Products Group, with the VP who founded it, as part of a shake-up to get Siri back on track. The Vision Products Group (VPG) is the division within Apple responsible for Apple Vision Pro and visionOS. But that's seemingly about to change.

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VRScout

AUGUST 3, 2017

The New Zealand native is responsible for some of the medium’s most technologically groundbreaking work, including the Lord of the Rings and The Hobbit franchises. On stage demo at Apple’s WWDC. In addition, Jackson had actual actors act out the scenes and then use motion capture technology to record their performances.

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Upload VR

OCTOBER 9, 2024

Riccio joined Apple upon Steve Jobs' return in 1998, serving as VP of Product Design, and was heavily involved in the iMac, iPod, iPhone and iPad. In 2012 he became Apple's SVP of Hardware Engineering, joining the executive team. Dan Riccio is retiring, Bloomberg reports.

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VRScout

AUGUST 19, 2021

The company’s mixed reality office can accommodate everyone from smaller independent teams to larger groups using a suite of impressive abilities. This is achieved using a variety of unique features exclusive to the Oculus Quest 2, such as Oculus desk, keyboard, and hand tracking technology. Image Credit: Facebook.

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XR Today - Virtual Reality

AUGUST 9, 2024

According to Kit-Chong, investment in supporting Web3 assets and groups can lead to new growth opportunities, including helping Web3 firms open customer accounts and facilitate digital asset services. While web3 assets are not strictly an XR technology, the processes behind 3D assets owned by an individual or group overlap.

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XR Today - Virtual Reality

JUNE 28, 2024

These glasses combine wearable AR, AI, and LLM technology in a stylish device similar to the Meta Ray Ban portfolio. Will Wang, the Founder of Even Realities , stated that the G1 Digital Glasses help “redefine the way people interact with technology.” The company is promoting the G1 device for extended and daily usage.

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