Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Apple AR Machine Learning Industry 246

The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now). This is very intriguing.

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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Road to VR

JULY 3, 2017

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. ” Both roles are part of Apple’s CoreMedia team within their Interactive Media Group (IMG).

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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Microsoft Magic Leap AR Groups 279

The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. For who wasn’t doing AR at that time: Metaio had an amazing SDK for phone-based AR, but then it got acquired by Apple and it disappeared from the market. Since I loved gaming (who doesn’t love gaming?),

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Road to VR

APRIL 17, 2024

Facilitated by the standards body Khronos Group, OpenXR is a royalty-free standard that aims to standardize the development of VR and AR applications, making for a more interoperable ecosystem. Image courtesy Khronos Group Following the OpenXR 1.0 release in 2019, this week’s release of OpenXR 1.1 “OpenXR 1.1

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VRScout

DECEMBER 14, 2017

During Apple’s June developer conference, we finally got a glimpse of what we’ve all been patiently waiting for—Apple embracing VR. And with the launch of the new iMac Pro today, Apple is positioning it as the ideal machine for VR development. Its simple and intuitive, something we expect from an Apple product.

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The Ghost Howls

MARCH 13, 2023

The last days of AltspaceVR have seen many events happening in the platform where people said farewell not only to the platform, but also to the communities and the groups they were part of. Now all these groups of people do not have a house anymore: some of them will migrate to other social VR platforms (e.g.

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Ukraine Apple Groups Augmented Reality 412

VRScout

SEPTEMBER 4, 2017

A WebVR Community Group to decide on WebVR standards was formed by Mozilla, Google, Samsung, Facebook, Intel, Microsoft and other major tech players, with Apple recently joining the community in July this year. And if you are a Unity developer, it is fairly seamless to integrate and embrace developing for WebVR. “I

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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XR Today - Mixed Reality tag

JUNE 21, 2024

Unity vs Unreal: Which is the best option for companies creating content for extended reality ? Unity is popular for its accessibility and beginner-friendly features. Unity is popular for its accessibility and beginner-friendly features. However, each option has its own unique pros and cons to consider.

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ARPost

SEPTEMBER 27, 2021

Day two of the conference opens with Unity’s keynote. Unity is “just a game engine” like XR is “just a game.” Bar-Zeev is currently in consulting and advising but has done work for the likes of Apple, HoloLens, Second Life, Google Earth, and more. How about a group of experts talking about what they know best?

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XR Today - Mixed Reality tag

NOVEMBER 21, 2023

Apple is set to debut its Vision Pro mixed reality (MR) headset in March next year, Bloomberg reported on Monday. Apple successfully built its own processors, but the company’s in-house technologies team has a lot more to design, including cameras and screens.

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The Ghost Howls

AUGUST 14, 2023

This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors. More info Immersed VISOR to support hand tracking and eye tracking It seems that Immersed truly wants to compete with Apple with its VISOR headset.

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The Ghost Howls

AUGUST 2, 2024

I guess the competition imposed by Apple and Google forced Meta to speed up the process to ensure to have a richer ecosystem in which its developers are happy (and so do not migrate to other platforms). I did this procedure with “The Unity Cube” , my most famous application. Let’s see what to do, case by case.

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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XR Today - Augmented Reality tag

OCTOBER 11, 2024

In the State of XR 2024 report, respondents exclaimed their preferences for two major vendors: Meta at 56% and Apple at 38%. Of its respondents, XR Today found that 31% favour Epic Games and 25% favour Unity, two fantastic RT3D engines for building the next generation of workplace applications.

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UploadVR Between Realities podcast

JULY 31, 2017

This is combined with eye-tracking technology from German firm SMI, which may have just been acquired by Apple. What followed was a brief training session where a group of objects floated in front of me — a train, ball and block among them. It is definitely alarming to hear someone outside VR say my brain is looking good.

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XR Today - Mixed Reality tag

AUGUST 30, 2024

AWE Asia set a fantastic stage for the group’s final event of the year with its AWE EU event. ’ According to insiders, the La Jolla prototype, initially planned for release in the coming years, used similar display technology to the Apple Vision Pro to offer an alternative to the breakout device.

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ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. This, he thinks, will prompt the growth of the number of VR consumers.

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Upload VR

APRIL 15, 2024

The OpenXR working group includes all the major companies in the industry, including Meta, Pico, HTC, Valve, Varjo, and Unity - but notably not Apple. Various companies and groups have added extra features on top of the core spec through OpenXR Extensions, and OpenXR 1.1 The OpenXR 1.0 specification was finalized in 2019.

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Unity Eye Tracking Apple Groups 139

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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The Ghost Howls

DECEMBER 26, 2023

More info (Kura wins CES Innovation Award) More info (VR Nima talks about innovation awards) Apple Vision Pro may launch this February A new week, a new set of rumors about the Apple Vision Pro: According to Mark Gurman, the headset is now slated to launch this February. Last week, people said January.

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The Ghost Howls

AUGUST 3, 2020

Image by Khronos Group). Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. These may be upcoming features or possible features Oculus is experimenting with a selected group of beta testers.

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XR Today - Mixed Reality tag

JULY 18, 2024

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. Currently, Unity is the most widely-used gaming engine used to create VR/AR/MR experiences for individual developers and enterprises.

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The Ghost Howls

MARCH 21, 2021

After the trial started by Epic towards Apple and Google for their unfair -30% cut, at first Apple, and then Google has lowered it to 15% for the first $1M of revenues (with slightly different conditions). One is Adventure Lab, which lets a group of people have fun in VR (and non) from home, living a funny adventure together.

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XR Today - Mixed Reality tag

APRIL 15, 2024

Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration. The new stereo-foveated rendering improves eye-tracking features, and the feature is widespread – already finding a home on Unity, Unreal, and NVIDIA Omniverse.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

A group leading enterprise integration of digital twins is the Orlando Economic Partnership (OEP). This year was a busy one for the XR industry; following a lull in faith towards the start of the year, groups such as the OEP, Microsoft, and Meta worked to bring new life to the sector via substantial workplace XR solutions.

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

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XR Today - Augmented Reality tag

JUNE 7, 2023

Apple’s Vision Pro device is coming in under a year if predictions are correct. An infinite digital canvas is how Apple sees its immersive product. Apple invites users to leverage Vision Pro as a tool to enhance their personal or professional workflows. visionOS is the framework empowering Apple’s infinite canvas.

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XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Additionally, brands and entertainment groups can leverage the technology stack to develop immersive sales and marketing experiences. 5.

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XR Today - Mixed Reality tag

MARCH 25, 2024

One leading XR streaming solution provider is Innoactive, which leverages RT3D engines from Unreal, Unity, and NVIDIA to promote the adoption of workplace XR services – allowing clients to distribute XR applications directly to a range of end-devices with the compute processing happening remotely on the cloud.

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The Ghost Howls

JUNE 15, 2020

Image from Khronos Group). Unity details its MARS solution. In a blog post, Unity has detailed its MARS solution, that lets you create easily augmented reality experiences , even with little coding knowledge. transforming it in a lightweight browser for iOS that makes Apple users enjoy webpages implementing WebXR.

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