XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Mixed reality holds an essential foothold in the future of the immersive industry.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.

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Road to VR

AUGUST 7, 2024

Unlike Meta’s current line of Quest headsets, the alleged Microsoft headset will be used for “enjoying or watching content such as games or movies rather than the metaverse,” the report maintains (machine translated from Korean), potentially putting it in competition with Apple Vision Pro.

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ARPost

FEBRUARY 8, 2023

As we head into the next generation of XR hardware, here are some of the big developments and releases coming out of the industry. But at last, we are seeing a shift from dedicated platform-specific hardware to agnostic all-in-one devices that makes sense for all involved. The most immersive enterprise AR device is now available.

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VRScout

JUNE 6, 2022

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. According to sources, this mixed reality content will be available next year when Apple’s VR/AR headset launches sometime in 2023. Credit: Wired.

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ARPost

NOVEMBER 11, 2022

ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. Why Not Bring Immersive Tech Into the Workplace?

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Mixed reality holds an essential foothold in the future of the immersive industry.

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The Ghost Howls

DECEMBER 9, 2024

As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Disclaimer: this is a paid article built in collaboration with Immersal. Immersal has in fact developed a similar solution for Mall of Tripla , an 85000 m2 shopping mall in Helsinki.

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Upload VR

FEBRUARY 15, 2025

Prima Immersive on Apple Vision Pro offers the highest quality immersive 3D video yet, sharper than even Apple Immersive Video. The app currently offers one 16 minute immersive music session of the bluegrass band AJ Lee & Blue Summit, priced at $3.99. A one minute free immersive trailer is available.

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XR Today - Virtual Reality

JANUARY 15, 2025

VR Hardware Advancements For years now, major VR vendors have been fine-tuning and improving their headsets, focusing on making VR innovations for enterprises. Apple demonstrated how problematic a limited app market could be when it initially launched the Vision Pro, and other vendors are now taking steps to avoid the same problem.

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AR Insider

MARCH 24, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. This is the theme of our new series, Location Wars , where we break down who’s doing what… continuing here with Apple. Part II: Apple . Apple’s AR play — as with most endeavors — is to sell hardware.

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XR Today - Virtual Reality

JANUARY 17, 2025

Although the company lacks a solid foundation in the XR market, its interest in AR, VR, and MR hardware has garnered attention from market observers. Second, its extensive Galaxy ecosystem provides a supporting infrastructure, even in the absence of a dedicated XR hardware solution. Several factors contribute to this interest.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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VRScout

JUNE 6, 2023

Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year.

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ARPost

SEPTEMBER 23, 2022

What I want to reiterate is that I am convinced that immersive technologies, blockchain, and everything that revolves around them, are here to stay and that indeed, they will take an increasingly important place in our daily lives. When I say hardware, I mean it in a very broad way. Or of the NFT market.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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ARPost

JULY 4, 2023

Sponsored content Sponsored by VR Vision The recent introduction of Apple’s Vision Pro has ignited a fresh wave of excitement in the extended reality landscape, with industry experts and enthusiasts alike anticipating a surge in the growth and evolution of the XR industry. See Also: Is Apple Vision Pro Ready for Mainstream Use?

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Road to VR

MAY 8, 2024

Marvel Studios and ILM Immersive today announced a new interactive story coming exclusively to Apple Vision Pro, which is based on the popular Disney+ animated series What If…? The post Marvel and ILM Immersive Announce Vision Pro Exclusive Based on Animated Series ‘What If…?’ Called What If…? –

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Road to VR

DECEMBER 27, 2021

Apple may be nearing launch of its long-awaited XR headsets, as the company has reportedly hired Meta’s head of communications for its consumer XR products. At this point it’s fairly clear Apple is preparing its own immersive headsets.

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Road to VR

JUNE 24, 2022

Industry analyst Ming-Chi Kuo, a respected figure in all things Apple supply chain leaks, says the Cupertino tech giant is likely preparing to launch its long-rumored mixed reality headset early next year. Apple is also tapped to fill growing demand.

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Road to VR

JANUARY 23, 2025

So no demos beyond those early, closed door hands-ons allowed last month.Check out the video below, courtesy of The Verge : Drawing design and software cues from Meta Quest and Apple Vision Pro, the device features a rigid strap, eye-tracking, pancake lenses, and ergonomic design, which wethought was pretty close to Quest Pro in terms of comfort.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Notably, in its official press releases regarding NVIDIA robotics updates, Apple’s Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey. How is NVIDIA Leveraging Apple Vision Pro? XR plays a vital role in capturing crucial data for this journey.

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VRScout

JUNE 6, 2023

Yesterday, Apple revealed Apple Vision Pro , the company’s first spatial computing device. This includes everything from 3D “Personas” powered by machine learning technology to spatial video capture, all of which are powered by a one-of-a-kind Apple Silicon two-chip design.

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Road to VR

MAY 30, 2022

Recent reports maintain we may be seeing a mixed reality headset from Apple sometime soon, however it appears the Cupertino tech giant has filed a global trademark for realityOS, its alleged XR operating system, which could suggest we’ll learn more about that and its XR device(s) as early as next week.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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AR Insider

APRIL 13, 2021

Picking up where we left off in the last installment of this series, Apple could inflect the AR glasses market when it enters. We don’t know for sure, but clues point to a likelihood that Apple will eschew common AR connotations. In other words, Apple won’t launch AR glasses — at least in V1 — that employ “heavy AR.”

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AR Insider

JUNE 15, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? The AR Space Race, Part II: Apple. Evolutionary Road.

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XR Today - Virtual Reality

JULY 18, 2022

The build is available on Google Play, Apple App Store, Meta Quest, Pico, SideQuest, SteamVR, and VivePort, and also includes MacOS compatibility, improved user experience, and navigation. The update comes as ENGAGE aims to distribute its LINK service, a Metaverse platform that connects businesses via bespoke immersive environments.

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Road to VR

MAY 24, 2024

Tabletop action RPG Demeo (2021) is now available on Vision Pro, which prominently features a fully-immersive VR mode so you can crawl the game’s many dungeons alongside other virtual basement dwellers. Resolution Games has finally released Demeo for Vision Pro, which includes cross-buy between all Apple devices , priced at $40.

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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XR Today - Virtual Reality

DECEMBER 19, 2023

XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases. Immersive training has been proven to be effective.

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XR Today - Virtual Reality

JANUARY 14, 2025

Thats because countless organizations are beginning to discover the benefits of VR hardware for workplace use cases. For instance, eye and facial tracking capabilities are perfect for companies using VR for immersive collaboration, as these capabilities can help convey gestures and facial expressions in meetings.

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XR Today - Augmented Reality tag

NOVEMBER 7, 2024

As 2024 wraps up, the leading XR device vendors, such as Meta, HTC VIVE, XREAL, Apple, and others, are attempting to lead the marketplace into the holiday period, with early AR smart glasses and emerging MR headsets reaching more consumers and, therefore, businesses.

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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XR Today - Augmented Reality tag

JANUARY 13, 2025

From NVIDIA to Meta, AI and XR could become equally growing technologies, with the growing AI space helping XR hardware and software reach its full potential. Scaling AI-Powered AR for Professionals At CES 25, MeetKai and ThinkAR showcased their strides in immersive wearables, which readied featured clients with bespoke AR tools.

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Today at Apple’s headquarters I got to check out Vision Pro for myself. But remember, this is Apple. Look & Tap It starts with the input.

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XR Today - Augmented Reality tag

FEBRUARY 3, 2025

This week, Bloomberg reported that Apple is dropping the development of Mac-ready AR smart glasses. Seemingly, the Apple AR smart glasses device would work alongside and tether to Mac hardware, indicating that computing power would be shared between devices, unlike the Vision Pro’s standalone design.

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