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According to a Bloomberg report , Apple is getting ready to prepare in-store staff on how to sell the company’s upcoming Vision Pro mixed reality headset. Image courtesy Apple The report maintains that Vision Pro’s setup process will be complex, requiring customization for each user.
The event aims to promote a space that brings together researchers, engineers, investors, entrepreneurs, customers, and suppliers to encourage development towards the hardware required to enable broad metaverse use cases. VR|MR 2024 One of the most valuable parts of an industry event is the keynotes and seminars.
Apple makes an exception because it is a fashionable brand itself and it has already a wide network of stores where people can buy its devices. The only thing that some journalists were able to verify was that a hardware prototype exists and it actually has bright high-resolution displays. This is a very interesting initiative for me.
A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”
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