The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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Road to VR

JULY 6, 2016

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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XR Today - Virtual Reality

JANUARY 17, 2025

Samsung’s Galaxy smartphones already incorporate powerful AR hardware and software, and most users experience augmented reality more frequently on their mobile devices than on head-mounted displays. This presents a significant opportunity for Samsung.

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Road to VR

JANUARY 9, 2024

Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s advert highlights adventurers and superheroes of all types, from Luke Skywalker to Ironman, basically underlining that an adventure awaits, and goggles are merely a part of the costume.

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Road to VR

JANUARY 16, 2020

Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. Depth mapping with a head mounted display using stereo cameras and structured light. Head mounted display including pancake lens block.

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VRScout

AUGUST 2, 2020

Those interested can access a simplified version of the experience free on iOS using a compatible head-mounted display or the fully interactive edition on PC VR using a SteamVR compatible headset such as the HTC Vive. I am sure they are going to love it.”. For more information on Antarctic Heritage Trust, visit www.nzaht.org.

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XR Today - Augmented Reality tag

FEBRUARY 10, 2025

The LinkedIn job XR Director listing notes how the role will help to lead Samsung’s framework, runtime, and SDK for augmented, virtual, and mixed reality technologies in an effort to develop next-generation head-mounted displays and “intelligent glasses.”

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ARPost

JULY 30, 2020

Generally, there are two types of AR solutions — marker-based augmented reality and markerless (sensor-based) augmented reality — that help developers merge content into the camera feed of a smartphone or head-mounted display. See Also: What Is the Difference between Virtual Reality and Augmented Reality?

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Slashgear

FEBRUARY 9, 2018

Apple has cooked up a new head-mounted display design that could dramatically shrink the size of a virtual reality or augmented reality headset, a newly-published patent application reveals.

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XR Today - Mixed Reality tag

JUNE 24, 2022

Apple’s long-awaited mixed reality (MR) headset may “likely release in January 2023,” veteran analyst Ming-Chi Kuo said in a note as quoted by tech media 9 to 5 Mac. He called Apple “a game-changer for the headset industry.”. He called Apple “a game-changer for the headset industry.”. ”

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XR Today - Augmented Reality tag

DECEMBER 4, 2024

Lian Jie Su, Principal Analyst at Omdia , explains where AR glasses provider need to focus their attention in order to optimise sales: “Major technology vendors such as Google, Microsoft, Apple, Meta and Qualcomm are looking to bring spatial computing to a range of edge devices, including smartphones, head-mounted displays, AR glasses and robots. “To

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VRScout

FEBRUARY 11, 2020

In the consumer context, the HMDs (head-mounted displays) we have today are already outdated. We can easily forget that HMDs are up against products like Steve Jobs’ stellar Apple fleet. For context, the [Sundance] film festival had over 120,000 attendees….It’s

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Upload VR

JANUARY 17, 2024

Apple Vision Pro will have access to over 150 3D movies at launch. One of the key use cases Apple is pitching Vision Pro for is watching traditional media like movies and TV shows on a giant virtual screen, with a choice of background between your real room (optionally darkened), a fully virtual environment, or a blend of both.

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ARPost

MAY 26, 2020

The tetherless XR streaming experience is available for both head-mounted displays and Android phones that support Google ARCore. As for iOS devices, there is no information, at the moment, whether the SDK will be expanded to include Apple smartphones and tablets. Compatible End Devices for NVIDIA CloudXR.

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UploadVR Between Realities podcast

JULY 31, 2017

At this point Apple’s interest in AR is well-documented; the company’s upcoming ARKit platform, due to arrive with iOS 11, is likely a precursor to something much bigger. The patent discloses a method of displaying points of interest in the real world using AR.

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XR Today - Mixed Reality tag

NOVEMBER 21, 2023

Apple is set to debut its Vision Pro mixed reality (MR) headset in March next year, Bloomberg reported on Monday. Apple successfully built its own processors, but the company’s in-house technologies team has a lot more to design, including cameras and screens.

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XR Today - Mixed Reality tag

JANUARY 9, 2023

Apple will likely announce its anticipated mixed reality (MR) device in the spring of this year, ahead of the Worldwide Developers Conference (WWDC) in June, reports show. Power On: Apple is planning to debut the Reality Pro mixed-reality headset this spring, ahead of WWDC, and ship it later in the year. Apple’s Augmented Retail.

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Upload VR

NOVEMBER 9, 2023

Apple's movie store now lists 3D support on some titles. When introducing Vision Pro at the WWDC event in June, Apple confirmed that its visionOS will support playing 3D versions of movies on a giant virtual screen. Example of a title with '3D' support listed for Vision Pro on Apple TV. Bigscreen is also available on SteamVR.

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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VRScout

APRIL 18, 2019

The glasses use eye-tracking sensors to gather “gaze information of the user in order to improve the quality of content provided for rendering on the head-mounted display.”. Other active participants in the augmented reality and virtual reality market include OculusVR, Nokia, Motorola Mobility Inc, and Apple.

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ARPost

SEPTEMBER 1, 2021

Similarly, Lenovo Head of AR/VR Development Nathan Pettyjohn said in an online event four months after the release of the A3 at CES that the headset has received “more interest than we ever anticipated” and that “longterm,” they intended to work with more software content providers to increase the versatility of the headset.

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XR Today - Virtual Reality

OCTOBER 26, 2023

The Hammersmith, London-based company has also partnered with some of the world’s biggest tech and media firms, including Apple, National Geographic, Google, Sony, Meta Platforms, Sky, IMAX, Intel, and many others.

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XR Today - Mixed Reality tag

OCTOBER 26, 2023

The news comes after several patents showed Microsoft filed patents for hot-swappable batteries for an upcoming AR smart glasses device, indicating a drive to revitalise its rumoured AR head-mounted displays (HMD). An Apple-Microsoft-Meta micro-OLED Melee?

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Road to VR

MARCH 2, 2017

According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.

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XR Today - Virtual Reality

JANUARY 16, 2024

The head-mounted display/headset marketplace may be approaching a broad shift as Apple unveils its Vision Pro headset next month, with the device promising to advance screen-based productivity into a third dimension, leveraging traditional MR technologies to achieve a spatial computing future.

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AllThingsVR

SEPTEMBER 1, 2016

Apple Awarded Patent For Wireless VR Headset That Works With The iPhone Today, it’s revealed that a patent has been awarded to Apple for a “Head-Mounted Display Apparatus For Retaining A Portable Electronic Device With Display.” Read more here.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But our standards of precision are higher, and you deserve better.

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XR Today - Virtual Reality

DECEMBER 8, 2023

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. One of the significant changes is the removal of Android and iOS notifications, which effectively separates Meta’s head-mounted displays (HMDs) from messages on smartphones and other devices.

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XR Today - Mixed Reality tag

JUNE 6, 2023

ARuVR , an award-winning supplier of virtual and augmented reality training solutions, and Apple, a major innovator in the computing space, have both reached new heights with its cutting-edge immersive technologies. Enter the Apple Vision Pro: The Game-Changing Headset? A screenshot of Apple’s Vision Pro productivity suite.

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XR Today - Augmented Reality tag

SEPTEMBER 1, 2023

Apple has been working on its plans to create an augmented reality (AR) windshield, according to new documents. In recent filings with the US Patent and Trademark Office (USPTO), Apple has begun working on designs for the AR interface. Apple ‘s new patent reveals an #AugmentedReality display system for vehicles.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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GizModo VR

MARCH 19, 2021

There’s no lack of speculation around Apple’s rumored AR headset, but the latest is the most sci-fi of them all. According to reliable Apple analyst Ming-chi Kuo, it’s possible the headset will eschew handheld controllers in favor of eye tracking and iris recognition. Read more.

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EON Reality

JUNE 22, 2023

a world leader in the fields of augmented reality (AR) and virtual reality (VR) for industry and education, is excited to reveal that it is in discussions with Apple Inc. about the potential compatibility of its innovative platform with Apple’s much-anticipated Vision Pro mixed reality headset.

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XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. According to filings with the US Patent and Trademark Office (USPO) last week, the Cupertino-based firm has outlined plans for a head-mounted display (HMD).

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XR Today - Augmented Reality tag

OCTOBER 16, 2023

In September, Shopify, one of the world’s largest eCommerce platforms, unveiled its latest integration—Apple’s iOS 17 Object Capture—for creating augmented reality (AR) 3D digital assets on-the-fly. Images from Shopify’s Apple iOS-based AR object-capturing application.

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XR Today - Augmented Reality tag

DECEMBER 6, 2024

Lian Jie Su, Principal Analyst at Omdia , explains where AR glasses providers need to focus their attention to optimise sales: Major technology vendors such as Google, Microsoft, Apple, Meta and Qualcomm are looking to bring spatial computing to a range of edge devices, including smartphones, head-mounted displays, AR glasses and robots.

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AllThingsVR

JULY 6, 2016

Apple Granted Patent for High Field of View AR Display Apple has just been granted another AR/VR related technology patent, to add to their growing list. What’s more, anticipation that the company is working on ‘something’ AR/VR behind the scenes at Cupertino has been stoked by a series of company acquisition and staff hires.

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