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Samsung Eyes XR Director Hire in Augmented Reality Smart Glasses Push, amidst Meta Ray-Ban, Apple Vision Pro Shark Tank

XR Today - Augmented Reality tag

The LinkedIn job XR Director listing notes how the role will help to lead Samsung’s framework, runtime, and SDK for augmented, virtual, and mixed reality technologies in an effort to develop next-generation head-mounted displays and “intelligent glasses.”

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Possible Apple AR Headset Surfaces Once More In Patents

UploadVR Between Realities podcast

At this point Apple’s interest in AR is well-documented; the company’s upcoming ARKit platform, due to arrive with iOS 11, is likely a precursor to something much bigger. The patent discloses a method of displaying points of interest in the real world using AR.

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Apple Wins AR Smart Windshield Patent amid Vision Pro Debut

XR Today - Augmented Reality tag

Apple has been working on its plans to create an augmented reality (AR) windshield, according to new documents. In recent filings with the US Patent and Trademark Office (USPTO), Apple has begun working on designs for the AR interface. Apple ‘s new patent reveals an #AugmentedReality display system for vehicles.

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EXCLUSIVE: Hands-on CREAL lightfield XR headsets

The Ghost Howls

Founded by Tomas Sluka in 2017, the startup has now grown to have up to 20 highly specialized employees , some of them taken from other companies in the field like Intel and Magic Leap. CREAL’s purpose has always been the one of creating highly efficient light ield displays that could let you see virtual elements as if they were real.

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Big XR News from Google, Microsoft, Samsung Qualcomm

XR Today - Mixed Reality tag

This effort aims to create next-generation head-mounted displays and “intelligent glasses.” In recent months, information about upcoming XR devices has flooded industry headlines, highlighting a competitive landscape involving major players like Meta and Apple.

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Are Apple’s AR Glasses Hiding in Plain Sight?

AR Insider

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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Will Apple, Facebook or Microsoft be the future of augmented reality?

TechCrunch VR

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel is managing director of Digi-Capital. More posts by this contributor. VR/AR startup valuations reach $45 billion (on paper).