XR Today - Mixed Reality tag

SEPTEMBER 18, 2024

HTC has revealed a new VIVE headset aimed at the enterprise and high-end gaming markets. The VIVE Focus Vision consumer edition will cost $999, with the enterprise edition at $1,299, making it the second most expensive in HTC’s line-up behind the VIVE Focus 3 (The XR Elite was previously $1,099 but has since been knocked down to $899).

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XR Today - Augmented Reality tag

OCTOBER 28, 2024

On that note, leading into 2025, the XR market is looking to shift, with interest shifting towards emerging technologies such as AR and MR, with accessible products debuting from firms like Meta and Apple. WEART looks to join this XR product shift with its wearable haptic product.

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ARPost

SEPTEMBER 15, 2019

And in 2019, we have seen a series of high-profile announcements from the likes of Facebook, Google, Apple, Huawei and YouTube, suggesting 2020 could be a breakthrough year for consumer XR. Different applications of XR notwithstanding, the gains from successfully leveraging XR are real and demonstrable. said the same for AR/MR.

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XR Today - Mixed Reality tag

MARCH 12, 2025

In healthcare, medical students can use simulations to practice complex procedures, and receive feedback in real-time. In engineering, firms like Intel use HTC VIVE headsets to train team members on reducing electrical accidents within corporate environments.

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XR Today - Mixed Reality tag

JULY 31, 2023

Last Thursday, leading hand-tracking firm SpectreXR announced a strategic collaboration with XR headset vendor HTC VIVE via its Linkedin account to drive innovation, immersion, and realistic interaction on the latter’s product portfolio. HTC VIVE also offers a rich resource hub for XR adoption and understanding.

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XR Today - Mixed Reality tag

APRIL 28, 2025

With the HoloLens being a trusted MR hardware solution for enterprise clients in Aerospace, healthcare, and beyond, a gap formed in the market during the first half of 2025. AndriodXR is a platform that powers Google-branded smart glasses and helps boost the abilities of other XR device vendors, such as XREAL, HTC VIVE, and Samsung.

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XR Today - Augmented Reality tag

JUNE 9, 2023

This week has circled Apple, the legacy consumer hardware innovator shocked audiences in many ways when it debuted the Vision Pro, fairly stealing headlines as hyped ramped during the event’s leading months. Apple Debuts Vision Pro This week the news finally broke. Perhaps Apple will go the way of Meta’s reputation.

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Tech Trends VR

SEPTEMBER 26, 2019

Healthcare. There are a plethora of potential applications of immersive technologies in healthcare. This is the idea that Apple piloted in its AR[T] walks, where digital works of art were placed around cities such as Tokyo, San Francisco and New York. If there’s an elephant in this virtual room, its name is Apple.

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XR Today - Mixed Reality tag

NOVEMBER 27, 2024

While the mainstream rise of Apple Vision Pro, Meta Quest 3S, and Ray Ban smart glasses took centre stage for dedicated audiences, profound market shifts behind the scenes may shape the future of XR potentially towards mainstream AR wearable technology. 2024 was another busy year for XR.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Though various vendors offer enterprise-focused solutions, from HTC VIVE to PICO and beyond, Metas Quest ecosystem is arguably the most popular and versatile option for many companies. Its one of the most powerful VR/AR headsets around for the price competing even with the likes of the Apple Vision Pro.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2024

The Apple Vision Pro comes priced at $3,500, a big accessibility hurdle for many. ” HTC VIVE Flow The HTC VIVE Flow headset costs $499. ” HTC VIVE Flow The HTC VIVE Flow headset costs $499. The high cost could price many out of the product. ounces weight.

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XR Today - Big XR News tag

OCTOBER 20, 2023

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. Here are the top stories from this week’s news stories.

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XR Today - Mixed Reality tag

JUNE 6, 2023

ARuVR , an award-winning supplier of virtual and augmented reality training solutions, and Apple, a major innovator in the computing space, have both reached new heights with its cutting-edge immersive technologies. Enter the Apple Vision Pro: The Game-Changing Headset? A screenshot of Apple’s Vision Pro productivity suite.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

The market is evolving rapidly, with new solutions from world-leading companies like Apple and Samsung appearing alongside niche solutions from newer companies like BigScreen Beyond and MeganeX. By contrast, tethered systems like HTC VIVE Pro may require external sensors and high-powered PCs, increasing initial setup time.

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XR Today - Mixed Reality tag

JULY 31, 2024

Apple Vision Pro Rolls out in Australia Cam stated that Apple is engaging deeply with Australian audiences. However, there are not many conversations on Vision Pro in enterprise currently, with HTC VIVE and Pico leading the race in the region. The area shows a lot of consumer interest. We are literally less than a week in.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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XR Today - Mixed Reality tag

MAY 25, 2023

Apple’s XR headset may be around the corner, potentially sparking a wave of innovation in the marketplace. However, specific entries were just too impressive, so select categories include a “Highly Commended” honour for entries that, while not winning, deserved recognition.

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The Ghost Howls

DECEMBER 21, 2020

While all are waiting for the amazing AR glasses that Facebook and Apple will release in the upcoming years, many other big companies and startups are trying to enter the same market, trying to earn some early market shares. HTC is going to deprecate Vive Pro and Vive Pro Eye. Top news of the week. Image by NuEyes).

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. billion by 2024, a five-year CAGR increase of 54%.

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XR Today - Mixed Reality tag

JULY 23, 2024

GenAI is the trending tech term of 2024, with Apple Vision Pro and spatial computing following closely behind. With genAI, businesses can easily create bespoke learning spaces that suit a chosen sector, such as warehouse operations, healthcare, and transportation.

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XR Today - VR Headsets tag

FEBRUARY 7, 2024

2024 is looking to be a huge year for XR – with massive technology giants like Apple jumping into the AR/VR/MR market – and the XR Awards are a great way to get ahead and learn about the firms leading in transforming business with immersive technology. This year, there are various categories for vendors to compete in.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Additional headsets, including the Meta Quest Pro , HTC VIVE XR Elite, Pico 4 and Pico 4 Enterprise, Varjo VR-3 and XR-3, and Lenovo VRX and A3 feature this technology. This has allowed Nreal to enter the healthcare sector despite the company focusing mainly on consumer devices.

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XR Today - Augmented Reality tag

FEBRUARY 26, 2025

. ” Head of Experience Design, Atlantic Productions Aditi Rajagopal , noted their highlight as their direction of “an [XR] experience that brought a pioneering electric aircraft to life on Apple Vision Pro.”

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XR Today - Mixed Reality tag

OCTOBER 19, 2022

It also offers connectivity to Apple TV and other movie streaming platforms for watching the latest films on demand. The Taoyuan City-based company announced an Enterprise Edition of the smart goggles for training, working, and remote collaboration for numerous verticals such as healthcare, education, and upskilling.

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ARVR

MARCH 9, 2022

As for Virtual Reality (VR), it’s a complete immersion into a virtual world, shutting off the physical world entirely through special VR devices like HTC Vive, Google Cardboard, and Oculus Rift. Virtual Reality is used for entertainment purposes like games and in more serious fields, like healthcare.

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XR Today - Augmented Reality tag

AUGUST 20, 2024

As popularised by Meta Ray Ban Smart Glasses and the Apple Vision Pro spatial/MR computing headset, interest in VR hardware is moving towards upcoming AR/MR devices. The report indicated that although sales decreased, the average selling price rose by over $1000, partly due to Apple Vision Pro.

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VRWorld

OCTOBER 4, 2017

Also, established by HTC earlier this year, the Virtual Reality Venture Capital Alliance, or VRVCA, is an organisation comprising of VR-invested firms and companies who believe VR is the next big medium. Apple has also something to say. HTC also said that t hey are showing its commitment to the VR medium.

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Tech Trends VR

SEPTEMBER 26, 2019

Healthcare. There are a plethora of potential applications of immersive technologies in healthcare. This is the idea that Apple piloted in its AR[T] walks, where digital works of art were placed around cities such as Tokyo, San Francisco and New York. If there’s an elephant in this virtual room, its name is Apple.

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XR Today - Augmented Reality tag

MAY 24, 2024

Virtual, augmented, or mixed reality solutions are molding to suit various sectors, from aviation to retail, healthcare, public transport, and more. As noted, Apple’s big market push with Vision Pro made audiences turn heads—even those outside the AR/VR/MR cultural sphere. Apple is not the only player in the hardware game.

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XR Today - Mixed Reality tag

APRIL 11, 2024

Notably, Deloitte’s Tech Trends report, December 2023, noted how sectors such as healthcare experienced an increase in the adoption of training, simulations, and visualisation technologies, with the space reaching a CAGR of 44 per cent in 2023.

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XR Today - Mixed Reality tag

MAY 10, 2023

Eye tracking technology continued to see growth in 2022 into 2023 for many key verticals, including healthcare, driver monitor systems (DMS), and more. Also, it’s interesting to note that out of the last 5 VR devices that entered the market, all from major VR vendors (Meta, Pico, HTC, Lynx and Sony), 4 of them support hand tracking.

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XR Today - Mixed Reality tag

SEPTEMBER 6, 2024

Leading up to this year’s event, major XR device vendors such as HTC VIVE, PICO, Sony, and others are leveraging what is being perceived as an increasing level of hype stemming from Mark Zuckberg’s upcoming showcase. The funding will also help them scale their expansion towards end-users in healthcare and pharmaceuticals.

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The Ghost Howls

DECEMBER 28, 2023

Eye Tracking Apart from sessions a few years ago using the HTC Vive Pro Eye and Microsoft Hololens, I didn’t have any experience with eye tracking. Though I’m primarily a PCVR user, I’ve used enough headsets like Quest, HTC Vive Focus, and Lenovo Mirage Solo to be familiar with the benefits of going standalone.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. However, the optics are positive for now in terms of enterprise and consumer XR markets.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

Moreover, Apple recently made a huge splash in the XR market with the Vision Pro, an XR device which leverages eye and hand tracking for its spatial computing input system. The device does not use controllers at all, instead, Apple believes that with the XR revolution comes increased usability and accessibility via hand/eye-based inputs.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Mixed Reality tag

JUNE 8, 2023

HTC VIVE unveiled enterprise-grade hardware and platforms on Thursday via its XR Elite Business Edition and Business+ solutions. Conversely, Apple has entered the XR scene with a potential enterprise-focused Vision Pro headsets. The big reveal rocked the industry following Monday’s Worldwide Developers Conference (WWDC).

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