The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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The Ghost Howls

MAY 28, 2023

Dynamic generative applications The lightbulb in my brain powered on by reminding my interview with the amazing John Gaeta (when he still was at Magic Leap). Something so cool I could try and fail big. And then I had an idea. This way “Cubic Music” has born.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. .

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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XR Today - Mixed Reality tag

JULY 18, 2024

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Betsy Gilbert: Most recently, the term has been more widely discussed due to Apple adopting the term to differentiate its offering from others.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Robert Scoble

JUNE 8, 2021

We’ve been waiting for years for Apple to reveal its mixed reality products, including visors and glasses. We’ve been seeing the potential coming in other products like the Oculus Quest, the Magic Leap 1, or Microsoft’s Hololens. So it makes sense to upgrade all audio, which Apple is in the middle of doing.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. He noted that Apple spoke less about XR but rather about spatial computing.

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The Ghost Howls

SEPTEMBER 24, 2024

The Quest 3S will be probably marketed as the most affordable mixed reality headset on the market , so Meta may want to show that it can do Spatial Computing like the Apple Vision Pro but at less than one-tenth of the price. Games are a type of content where Meta is very strong while Apple has a lacking ecosystem.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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UploadVR Between Realities podcast

FEBRUARY 22, 2017

Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. The tutorial of the game starts and explains how to use the cubes and how the interface can understand what real-world objects are.

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Peter Graham

JANUARY 21, 2020

When it comes to preference over virtual reality (VR) and augmented reality (AR) technologies Apple CEO, Tim Cook has made his stance continually clear, AR is most certainly the future. As Apple continues to expand its AR development, VRFocus will keep you updated. You can use AR,” he mentions.

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ARPost

OCTOBER 3, 2019

Steve Hinan , Solo Independent VR Game Developer of METAL MULTIBALL , told us how Oculus Link will benefit duo Rift/Quest owners. See Also: How to Become a Virtual Reality Developer. For context, he explains that Apple AR is just a rumor at this point. See Also: How Augmented Reality Glasses Work.

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ARPost

NOVEMBER 20, 2019

Users of the app for Apple and Android devices received a special invitation. Therefore, we always try to find interesting options on how to present our brand in a way that is relevant to our customers,” adidas Innovation and Trends senior manager, Florian Fiedler, said in a release shared with ARPost. Building the Experience.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. Tablet mode may be a reference to how to launch 2D Android apps because a Facebook employee has inadvertently revealed that employees can already use some 2D apps like GDoc inside the Quest. was a lot of money?).

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VRScout

JANUARY 4, 2019

AR face filters have become increasingly popular over the last couple of years with Snapchat, Instagram, Apple, and Facebook all incorporating the technology into their respective smartphone applications and technology. For NAP, this AR filter could assist in reaching out to an audience that they normally wouldn’t connect with.

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Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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Upload VR

APRIL 26, 2024

MicroLED is a truly new display technology, but no company has yet figured out how to affordably mass produce it with decent resolution. LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2.

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Robert Scoble

MAY 31, 2022

Unless I was working at Meta or Apple or Snap. This is why Magic Leap has a new shot at life that I also didn’t see, due to its cord and lack of consumer experiences. This is why many who are working on Apple’s first device tell me it is NOT doing see-through glasses like these for its first product.

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XR Today - Virtual Reality

MAY 15, 2023

Steinerman noted that Spaital started as a platform solely available on XR headsets such as Microsoft’s HoloLens and the Magic Leap. By putting its content creation tools in the hands of its users, Spaital can naturally grow its service, development talent pool, and content on offer.

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. Specifically, generative AI may be interesting to help Snap content creators create AR content without requiring them to know how to model 3D assets.

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The Ghost Howls

JANUARY 12, 2020

Apple signs a deal with Imagination Technologies. Apple has just signed a multi-year deal with Imagination Technologies. With this agreement, Apple gets access to various IP by this company, and so gets access to this knowledge. Apple is probably securing the possibility to implement fast ray tracing in iPhones.

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Upload VR

DECEMBER 22, 2023

MicroLED is a truly new display technology, but no company has yet figured out how to affordably mass produce it. LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2.

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th.

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AR Insider

JANUARY 24, 2020

One of the biggest challenges we face in personal computing isn’t how to add additional camera lenses to our phones, but how to evolve computers to better conform to how we as humans interact with each other and our environments. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.”

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XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Additional firms such as IKEA and Walmart have also explored how to use AR for shopping experiences.

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AR Insider

OCTOBER 22, 2020

This first part of the series describes a major hurdle and the current industry assumptions about how to address this hurdle. And there’s hope that Apple and Facebook are on the cusp of something worthy, but the release of their products has and continues to be a few years out. We’ll get into that. So we’ll have to wait and see.).

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The Ghost Howls

MARCH 30, 2020

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. The game would already work in a street close to Apple’s HQ. Some info about content. Other relevant news. Image by HP).

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