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And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. The writing has been on the wall for a long time. Whether an Apple entrance is real this time or not, AWE is bracing itself.
The event was a who’s who of XR, with reps from Sony, Meta, HTC, and our very own XR Guild in the mix. XR Guild in the Big Apple XR is blowing up in NYC. Healing Heroes is an immersive cross-platform game where the Apple Vision Pro user plays as a patient, while iPhone users act as rescuers. Follow Brittan on Linkedin.
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