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This week, we look at Apple’s moves across the spatial spectrum, MagicLeap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.
In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!
Image by Road To VR, from HTC images). HTC launches Vive Tracker 3.0 HTC was not teasing a new standalone headset, but a new Vive Tracker. I know that many of you won’t be excited by this news, but remember the Vive Tracker is one of the most successful accessories ever created by HTC. Come and visit it!
See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. MagicLeap 2 MagicLeap jumped the starting gun and played their cards early. What Is Everyone Working On?
Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.
AWE day two started off with back-to-back keynotes from mixed reality display maker MagicLeap and AR commerce solution Avataar. A Look at the MagicLeap 2. MagicLeap’s Head of Product Management, Jade Meskill, presented “MagicLeap 2 and the Augmented Enterprise.”
A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.
If you really want to understand the putative metaverse, listen to this conversation with Viacom/CBS futurist Ted Schilowitz and MagicLeap founder Rony Abovitz. HTC, a strategic partner and shareholder of VR Education, has also started selling its ENGAGE-based product, VIVE Sessions, in China. link] Dissections in VR are FREE.
We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).
Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs.
By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.
After the release of MagicLeap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, MagicLeap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.
HTC released a video showing off its vision of the metaverse, a reflection of what the company thinks virtual spaces will look like in the near future. HTC’s most recent concept video isn’t at fault for shooting for the stars. And… it’s not a great look. Some ideas are inevitable. Meta: A Polarizing Trendsetter.
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.
The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.
” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR. IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market.
Colocating a Quest 3 and Apple Vision Pro for same-room mixed reality works with Figmin XR. 0:00 / 0:34 1× The app is in closed beta for Apple Vision Pro and we're in active communication with creator Javier Davalos to get a link to the app's listing on Apple's storefront as soon as it is available. 0:00 / 3:52 1×
He’s ready to answer with his HTC super powers. And I still remember that you have done boxing, so I agree with you in any case… HTC Vive Pro first impressions. It is more refined than the original Vive, but it has not that Apple-like approach that has the Rift. HTC Vive 1.0 vs HTC Vive Pro.
Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release The same on Twitter.
The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.
As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.
There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) MagicLeap 2 has inside-out tracked controllers. and price (will it be affordable for PS5 users?)
Image by MagicLeap). MagicLeap pivots to enterprise, lays off 1,000 employes. With a long post on MagicLeap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to MagicLeap 2. Top news of the week.
Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.
And to be the leader in some years, it has to start going public now, also to begin competing with Apple, that will probably announce its AR glasses next year. But Facebook has a big problem and that big problem is called Apple. Concept of a future AR glass by Apple (Image by iDropNews).
HTC reduces the Vive Pro price by $200. The Vive Pro, the enterprise headset offered by HTC, has just seen a big discount : the headset only now costs $600, and the full bundle with the SteamVR 2.0 The Valve Index is a headset for consumers, while HTC offers a lot of services dedicated to enterprise customers.
The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Notably, the move gives Google access to “certain HTC employees from its XR team” who will join Google to help the firm develop its own XR solutions. What a HTC/Google Unitifaction Mean?
Apple also had such abilities with its Vision Pro, accompanying technology portfolio, and partners like NVIDIA. Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, MagicLeap, and Lynx, a new entrant in the XR market.
Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats. Other file types supported on the platform include RAW files, including Blackmagic Design RAW, Apple ProRes RAW, and ARRIRAW. This is compatible with Opera Cryotp Browser.
If we exclude the major tech companies (Facebook, Valve, etc…) and the meteor MagicLeap, this is the first VR company to reach this status, and this is another sign of the health of the virtual reality ecosystem. Apple XR headset may weight less than 150g. Pico CEO wants the Neo 3 to sell 10x the Neo 2.
Its userbase is superior to known PCVR headsets like the HTC Vive Pro and Pro 2 and most probably in the next weeks, it will also surpass the Pico 4. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.
The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Notably, the move gives Google access to “certain HTC employees from its XR team” who will join Google to help the firm develop its own XR solutions. What a HTC/Google Unitifaction Mean?
Even if you put aside its decidedly bug-eyed appearance, the leaked HTC Vive Flow is a baffling headset. By all accounts, it’s supposed to be a standalone consumer VR device that’s made for activities like meditating and streaming media. It also will allegedly come with its own take on the metaverse. In a somewhat… Read more.
Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to MagicLeap 2. Don’t miss them!
See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.
MagicLeap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.
Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.
Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. More info (GTC going digital) More info (NVIDIA develops cheap eye-tracking). adds support for LiDAR features. More info (ARKit 3.5
It is “easy” to create hype and get preorders and many sales on the first day: Even the MagicLeap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. Apple launches iPhone 12, Pro models have Lidar sensor.
HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). Rony Abovitz steps down from MagicLeap CEO. This was a very good thing and attracted many people to MagicLeap. I hope that MagicLeap will benefit from it and will recover pretty soon.
February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support MagicLeap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.
Part of all of this is merit of Jeri (Image by HTC). At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big MagicLeap or HoloLens type AR systems are. That’s where I got started with augmented reality.
Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.
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