The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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XR Today - Virtual Reality

MARCH 31, 2025

HTC XR solutions have been revolutionizing the extended reality landscape for some time now. Ever since the original launch of the first HTC VIVE headset in 2016, HTC has constantly strengthened its position in the enterprise market, proving that XR solutions can be intuitive, cost-effective, and versatile for a range of business use cases.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The Ghost Howls

APRIL 24, 2018

The HTC Vive Pro page on Amazon US. I’m a bit comparing pears with apples, I know that. As I’ve told in some previous posts of mine, it is all matter of market positioning : HTC wants to position its device as a premium device, not as a consumer one. Today, finally, we have all the pricing info that we need.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? The same on Twitter. Other relevant news.

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ARPost

JANUARY 27, 2022

Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. Just as, right now, there are high-end and entry-level smartphones on the market, answering all user needs and budgets, we can expect the same thing from AR and VR headsets.

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XR Today - Mixed Reality tag

JULY 9, 2024

However, the report noted that as sales declined, the average selling price increased by over $1000, partly due to Apple Vision Pro. Apple Vision Pro Driving Sales Prices Ramon T. The report also showed how Apple has quickly advanced to the second top-selling vendor, overtaking industry veterans such as ByteDance, Xreal, and HTC.

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XR Today - Virtual Reality

APRIL 7, 2025

Interested in learning more about HTC XR’s business benefits? Companies worldwide are beginning to turn to extended reality market leaders like HTC for innovative hardware and software that can help them boost productivity, efficiency, and creativity. Youre not alone.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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Tech Trends VR

APRIL 9, 2018

We expect stand-alone headsets like the Oculus Go and HTC Vive Focus to ignite a new wave of growth that will help broaden the appeal of virtual reality, particularly with businesses and in education,” says George Jijiashvili, CCS Insight’s senior analyst for wearables. billion in 2022. billion Click To Tweet.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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XR Today - Virtual Reality

FEBRUARY 6, 2024

During the first phase, the Kentucky Department of Education learned and adapted its distribution strategy to ensure best practices when deploying the next wave of Quest headsets at scale in educational environments – taking lessons learned into phase two.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft . For every Facebook there is a Twitter.

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XR Today - Virtual Reality

NOVEMBER 7, 2023

Tencent Technology News added, “In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. ” Acquisition Triggers Competition The news comes after ByteDance, the company behind the developments, bought out Pico Interactive in 2021 to compete with major manufacturers like Meta Platforms and HTC VIVE.

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Upload VR

MAY 29, 2024

One of VR's most ambitious attempts at space fleet command arrives on Apple Vision Pro. We've started looking at Eternal Starlight in TestFlight early access ahead of its June arrival on Apple's App Store, releasing officially June 3.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2023

HTC VIVE announced on Thursday it will sell its XR Elite mixed reality (MR) headset as a premium bundle for gaming. HTC VIVE Business+ Package FOr enterprises, HTC VIVE launched a major package for its VIVE Business+ solution. The Economist hosted the premier industry meeting to showcase and demo flagship XR strategies.

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XR Today - Mixed Reality tag

OCTOBER 4, 2024

The HTC VIVE Focus Vision is now available to pre-order, and we’re excited about its potential for the enterprise market. Plus, we’ve had new announcements from Snap , new rumors from Apple, and new innovations in VR locomotion, like the Virtuix Omni One to explore. What is the HTC VIVE Focus Vision? Unlike some VIVE devices.

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The Ghost Howls

OCTOBER 7, 2022

After the shutdown of Oculus For Business , Meta’s enterprise strategy became very cloudy, with the enterprise Quest becoming the same device as the consumer Quest. The main UI of the Vive Focus Plus, which also included the PC VR games you could play through the headset (Image by HTC Vive). Quest for enterprise.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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Road to VR

MARCH 19, 2020

While other headset makers and platforms like HTC, Windows VR, and Pimax all build and maintain their own software integrations to make their headsets work with SteamVR, it’s Valve, not Oculus, which develops and maintains the integration which allows the Rift and Quest to work on the platform.

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The Ghost Howls

MAY 2, 2022

More info (Meta’s reported financials) More info (Some graphs on Meta’s financials) More info (Meta may have to slow down some investments) More info (All the official financial numbers by Meta) More info (Zuck commenting Meta’s strategy) More info (11–12M Quests estimate). Image by HTC Vive). Other relevant news. Image by Snap).

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The Ghost Howls

SEPTEMBER 9, 2024

Furthermore, HTC already has a setup that works without SteamVR stations , and it is more expensive than this one, but HTC has more experience with trackers. We need companies to commit to this space like Meta and Apple are doing. This could be huge. The Focus 3 was a solid headset, so this may be a good headset for enterprise.

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XR Today - Augmented Reality tag

JANUARY 30, 2025

In a storyline that mirrors the rise of Apple’s Vision Pro, the Moohan headset was finally publicly revealed following years of speculation at the tail end of 2024with further reveal coming in the first month of 2025. Recently, Samsung’s dive into the XR headset market has been stealing headlines.

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VRScout

NOVEMBER 7, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, we cover NFL’s new VR series, Intel buying Voke, indigenous languages living on with VR, Unity’s big developer updates, Microsoft’s line of VR headsets, Apple using VR to develop self-driving car, money & funding, and more. MONEY & FUNDING.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. Some news on content.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this.

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XR Today - Mixed Reality tag

JULY 31, 2023

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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XR Today - Mixed Reality tag

JANUARY 28, 2025

The market is evolving rapidly, with new solutions from world-leading companies like Apple and Samsung appearing alongside niche solutions from newer companies like BigScreen Beyond and MeganeX. This makes it easier for companies to deploy and configure devices, and implement strong security strategies.

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XR Today - Mixed Reality tag

MARCH 12, 2025

Our research found that companies struggle with initial expenses and onboarding strategies, but in the long term, they benefit from quicker, more effective, and less costly training initiatives. In engineering, firms like Intel use HTC VIVE headsets to train team members on reducing electrical accidents within corporate environments.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Though various vendors offer enterprise-focused solutions, from HTC VIVE to PICO and beyond, Metas Quest ecosystem is arguably the most popular and versatile option for many companies. Its one of the most powerful VR/AR headsets around for the price competing even with the likes of the Apple Vision Pro. Price: Starting at $299.99

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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AR Insider

MAY 1, 2020

In any case, VR holds far greater capabilities than video calls according to HTC’s David Sapienza in his recent talk. One example we often point to is the illogical ubiquity of Apple’s low-quality, infuriating and knot-prone wired earbuds. Meanwhile, HTC is working out some of the kinks on software levels.

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The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. What a time to be alive!

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The Ghost Howls

NOVEMBER 12, 2018

We don’t know if it is just a reference design for external partners (like HTC) or it is an actual headset that Valve is producing. Someone hypothesizes that Valve may produce the headset by itself because: HTC has started its own store, Viveport , and so it is not pushing Steam as an official store anymore.

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