The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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The Ghost Howls

OCTOBER 22, 2024

More info The Vive Focus Vision has been released HTC has decided to release the Vive Focus Vision the same week as the Quest 3S. It seems that HTC has invested a lot in providing a standalone headset that is great for PCVR and so it features a lossless wired Displayport connection, very high display resolution, and integrated eye tracking.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. That’s right, baby.

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. Meta Quest Pro and the strategy pivot. The headset has a price that could make HTC pale, and I wonder why no one has started making the same comparisons that were usually made for HTC.

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XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

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The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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XR Today - Virtual Reality

MARCH 31, 2025

HTC XR solutions have been revolutionizing the extended reality landscape for some time now. Ever since the original launch of the first HTC VIVE headset in 2016, HTC has constantly strengthened its position in the enterprise market, proving that XR solutions can be intuitive, cost-effective, and versatile for a range of business use cases.

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us. The big dogs are all coming.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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The Ghost Howls

APRIL 24, 2018

The HTC Vive Pro page on Amazon US. I’m a bit comparing pears with apples, I know that. As I’ve told in some previous posts of mine, it is all matter of market positioning : HTC wants to position its device as a premium device, not as a consumer one. Today, finally, we have all the pricing info that we need.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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ARPost

JANUARY 27, 2022

Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. Just as, right now, there are high-end and entry-level smartphones on the market, answering all user needs and budgets, we can expect the same thing from AR and VR headsets.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? The same on Twitter. Other relevant news.

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XR Today - Mixed Reality tag

JULY 9, 2024

However, the report noted that as sales declined, the average selling price increased by over $1000, partly due to Apple Vision Pro. Apple Vision Pro Driving Sales Prices Ramon T. The report also showed how Apple has quickly advanced to the second top-selling vendor, overtaking industry veterans such as ByteDance, Xreal, and HTC.

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Tech Trends VR

APRIL 9, 2018

We expect stand-alone headsets like the Oculus Go and HTC Vive Focus to ignite a new wave of growth that will help broaden the appeal of virtual reality, particularly with businesses and in education,” says George Jijiashvili, CCS Insight’s senior analyst for wearables. billion in 2022. billion Click To Tweet.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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XR Today - Virtual Reality

FEBRUARY 6, 2024

During the first phase, the Kentucky Department of Education learned and adapted its distribution strategy to ensure best practices when deploying the next wave of Quest headsets at scale in educational environments – taking lessons learned into phase two.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft . For every Facebook there is a Twitter.

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XR Today - Virtual Reality

NOVEMBER 7, 2023

Tencent Technology News added, “In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. ” Acquisition Triggers Competition The news comes after ByteDance, the company behind the developments, bought out Pico Interactive in 2021 to compete with major manufacturers like Meta Platforms and HTC VIVE.

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The Ghost Howls

OCTOBER 7, 2024

Its userbase is superior to known PCVR headsets like the HTC Vive Pro and Pro 2 and most probably in the next weeks, it will also surpass the Pico 4. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.

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Upload VR

MAY 29, 2024

One of VR's most ambitious attempts at space fleet command arrives on Apple Vision Pro. We've started looking at Eternal Starlight in TestFlight early access ahead of its June arrival on Apple's App Store, releasing officially June 3.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2023

HTC VIVE announced on Thursday it will sell its XR Elite mixed reality (MR) headset as a premium bundle for gaming. HTC VIVE Business+ Package FOr enterprises, HTC VIVE launched a major package for its VIVE Business+ solution. The Economist hosted the premier industry meeting to showcase and demo flagship XR strategies.

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XR Today - Mixed Reality tag

OCTOBER 4, 2024

The HTC VIVE Focus Vision is now available to pre-order, and we’re excited about its potential for the enterprise market. Plus, we’ve had new announcements from Snap , new rumors from Apple, and new innovations in VR locomotion, like the Virtuix Omni One to explore. What is the HTC VIVE Focus Vision? Unlike some VIVE devices.

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The Ghost Howls

OCTOBER 7, 2022

After the shutdown of Oculus For Business , Meta’s enterprise strategy became very cloudy, with the enterprise Quest becoming the same device as the consumer Quest. The main UI of the Vive Focus Plus, which also included the PC VR games you could play through the headset (Image by HTC Vive). Quest for enterprise.

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Road to VR

MARCH 19, 2020

While other headset makers and platforms like HTC, Windows VR, and Pimax all build and maintain their own software integrations to make their headsets work with SteamVR, it’s Valve, not Oculus, which develops and maintains the integration which allows the Rift and Quest to work on the platform.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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The Ghost Howls

MAY 2, 2022

More info (Meta’s reported financials) More info (Some graphs on Meta’s financials) More info (Meta may have to slow down some investments) More info (All the official financial numbers by Meta) More info (Zuck commenting Meta’s strategy) More info (11–12M Quests estimate). Image by HTC Vive). Other relevant news. Image by Snap).

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The Ghost Howls

JANUARY 21, 2020

We have also to consider that in 2019, most of VR companies (Valve, Oculus, HTC, etc…) have already launched their devices, and given that VR headsets have usually a lifecycle of 2-3 years, I’m not expecting them to announce something new next year. HTC will focus more on the enterprise market.

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The Ghost Howls

SEPTEMBER 9, 2024

Furthermore, HTC already has a setup that works without SteamVR stations , and it is more expensive than this one, but HTC has more experience with trackers. We need companies to commit to this space like Meta and Apple are doing. This could be huge. The Focus 3 was a solid headset, so this may be a good headset for enterprise.

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The Ghost Howls

MARCH 10, 2024

A few years ago I was interviewing Alvin Wang Graylin , the HTC Executive (or “Mister President” as I like to call him), and we were talking about the book Our Next Reality he’s written together with Louis Rosenberg. privacy and manipulation risks for XR) and think about the strategies to prevent them.

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VRScout

NOVEMBER 7, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, we cover NFL’s new VR series, Intel buying Voke, indigenous languages living on with VR, Unity’s big developer updates, Microsoft’s line of VR headsets, Apple using VR to develop self-driving car, money & funding, and more. MONEY & FUNDING.

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