AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. That’s right, baby.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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XR Today - Virtual Reality

SEPTEMBER 13, 2023

Speaking on the Unity integrations, Ivan Rajkovic, CEO of SpectreXR, noted: We’re excited to expand hand-tracking support for OctoXR and enable even more Unity developers to create immersive and engaging interactive VR/AR experiences. Unity itself is a highly accessible graphics engine ready for a range of developers.

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Training Hand tracking Unity Hardware 241

Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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XR Today - Mixed Reality tag

JULY 31, 2023

Last Thursday, leading hand-tracking firm SpectreXR announced a strategic collaboration with XR headset vendor HTC VIVE via its Linkedin account to drive innovation, immersion, and realistic interaction on the latter’s product portfolio. HTC VIVE also offers a rich resource hub for XR adoption and understanding.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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Road to VR

JUNE 5, 2017

Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but that both the new 27-inch iMac and the iMac Pro will be VR-ready out of the box. image courtesy TIME.

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Road to VR

DECEMBER 12, 2017

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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XR Today - Augmented Reality tag

JUNE 9, 2023

This week has circled Apple, the legacy consumer hardware innovator shocked audiences in many ways when it debuted the Vision Pro, fairly stealing headlines as hyped ramped during the event’s leading months. Apple Debuts Vision Pro This week the news finally broke. Perhaps Apple will go the way of Meta’s reputation.

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The Ghost Howls

MAY 17, 2021

Image by HTC Vive). HTC launches Vive Focus 3 and Vive Pro 2. In the end, the rumors were correct and HTC launched two headsets at VIVECON: the Vive Pro 2 and the Vive Focus 3 Business Edition. But this device got also some criticism: first of all , HTC has not released new controllers and still sells it with the old Wands.

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The Ghost Howls

MARCH 8, 2021

They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. Image by HTC). HTC is teasing the launch of a new hardware. With a tweet, HTC has just teased the upcoming launch of a new device. All of this running thanks to the power of the Azure cloud.

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VRScout

JUNE 5, 2017

Apple is jumping firmly into the world of augmented reality. Apple also showed off what the new development tool would look like with the popular AR game Pokemon Go. Apple also mentioned AR apps from IKEA and Lego. ARKit has support for Unity, Unreal Engine and Scenekit and will be coming to iPad and iPhone.

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Augmented Reality Apple Unreal Unity 202

The Ghost Howls

OCTOBER 26, 2020

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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The Ghost Howls

DECEMBER 4, 2023

More info (Quest 3 going ok in Steam Hardware Survey) More info (Quest 2 selling much better than Quest 3 on Amazon) HTC announced the Vive Ultimate Tracker Finally, HTC has officially announced the Vive Ultimate Tracker, its standalone inside-out tracker unit. This would show the level of polish of the upcoming Apple headset.

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Upload VR

APRIL 15, 2024

The OpenXR working group includes all the major companies in the industry, including Meta, Pico, HTC, Valve, Varjo, and Unity - but notably not Apple. Apple Vision Pro does not support OpenXR, using its open proprietary ARKit and RealityKit APIs. The OpenXR 1.0 specification was finalized in 2019. Further, OpenXR 1.1

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

OCTOBER 7, 2024

Its userbase is superior to known PCVR headsets like the HTC Vive Pro and Pro 2 and most probably in the next weeks, it will also surpass the Pico 4. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.

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The Ghost Howls

SEPTEMBER 9, 2024

Furthermore, HTC already has a setup that works without SteamVR stations , and it is more expensive than this one, but HTC has more experience with trackers. We need companies to commit to this space like Meta and Apple are doing. This could be huge. The Focus 3 was a solid headset, so this may be a good headset for enterprise.

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XR Today - Mixed Reality tag

JULY 18, 2024

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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Apple Immersion AR Hardware 100

Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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Apple Eye Tracking Hand tracking Video 145

The Ghost Howls

MARCH 27, 2023

Ok, of course, I’m kidding, but, you know, the possibility of saying the wrong name is so high that my proposal actually starts making sense… Top news of the week (Image by HTC Vive) HTC reveals inside-out-tracked Tracker With a totally unexpected move, HTC has revealed a new kind of Tracker.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JANUARY 10, 2022

A Horizon game is coming for this new headset, and some rumors talk also about Half-Life: Alyx potentially be available in the future; HTC has announced the Vive Wrist Tracker, a 6 DOF tracker for the Vive Focus 3. New rumors on Apple and Meta devices. It seems like a great tethered headset for the PS5. Other relevant news.

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VRScout

DECEMBER 14, 2017

View your 360° video projects in realtime on a HTC Vive. During Apple’s June developer conference, we finally got a glimpse of what we’ve all been patiently waiting for—Apple embracing VR. And with the launch of the new iMac Pro today, Apple is positioning it as the ideal machine for VR development.

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The Ghost Howls

SEPTEMBER 23, 2024

Apple makes an exception because it is a fashionable brand itself and it has already a wide network of stores where people can buy its devices. Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global mobile-AR industry. So the headset by Samsung may be released later than March.

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AllThingsVR

JUNE 6, 2017

Roundup of VR & AR Announcements from WWDC 1) Apple announces VR Ready Computers Thanks to Apple updating Metal, their graphics API, to Metal 2, in their new macOS called macOS High Sierra, VR is coming to Mac. 4) Apple announces ARKit Apple announced its augmented reality platform, ARKit for iPhone and iPad.

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UploadVR Between Realities podcast

JUNE 5, 2017

Apple is finally getting serious about VR on its Mac platform, announcing that it is working with Valve to bring SteamVR to Mac. Apple’s executives hinted that more announcements would be coming related to VR during its developer conference, including VR workflows so creators can make VR content with the Mac.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

As one of the better-known companies in the virtual reality space, HTC VIVE has already proven to be a valuable partner for countless companies transitioning into the XR space. The HTC Vive headset is a common choice for entertainment companies looking to bring unique gaming and competitive experiences to hybrid environments.

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Upload VR

FEBRUARY 21, 2023

OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. Even if the Unity integration supported OpenXR, there are other barriers to releasing VR apps to other stores. It officially released in 2019.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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Road to VR

JULY 17, 2017

Apple’s ARKit has been out for developers since it was announced last month. Apple, with a single flip of the wrist, has however started down the path of farming AR applications for whatever device it has planned next. Using 3D animations from 4DViews , China-based developer 应高选 created this with his iPhone 6s and Unity.

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AR Insider

AUGUST 9, 2021

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. HTC, a strategic partner and shareholder of VR Education, has also started selling its ENGAGE-based product, VIVE Sessions, in China. link] Dissections in VR are FREE.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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Upload VR

JANUARY 12, 2024

Right as CES 2024 got underway, Apple told the world to " get ready " after confirming the Apple Vision Pro release date. Elsewhere, HTC released the Vive XR Elite face tracker , Sony announced a new enterprise headset and we learned more about the Xreal Air 2 Ultra.

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