AR Insider

APRIL 15, 2020

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. Consumer brands, if fitting to the medium, should start to build an AR knowledge base.

AR 342

AR Data Knowledge Base Strategy 342

XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. Founded in 2000, the Ness Ziona, Israel-based firm designed products for Scorpion helmets used in fighter jets like the A-10 Warthog and F-16 Fighting Falcon.

AR 89

AR Apple Eye Tracking Israel 89

XR Today - Mixed Reality tag

DECEMBER 11, 2023

Just as the leading immersive technology firm started rolling out its most recent MR headset and Ray Ban Smartglasses, it appears that behind the scenes, Meta’s diverse lineup of XR engineers is working towards the next step of its headset lineup. Is Meta working on another XR headset following the Meta Quest 3?

United Kingdom 122

United Kingdom Eye Tracking Education Industry 122

XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

AR 74

AR Unreal Education Unity 74

XR Today - Augmented Reality tag

AUGUST 8, 2023

Compatible with Apple’s iOS operating system, it will enable ChatGPT artificial intelligence (AI) on smart glasses and wearables. The next-level solution for human-computer interfacing (HCI) aims to provide hands-free access to global knowledge bases using voice prompts.

Wearables 98

Wearables Los Angeles AR Augmented Reality 98