Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games.

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metamandrill

FEBRUARY 4, 2025

From cutting-edge VR headsets to AI-driven breakthroughs, the landscape of immersive technology is evolving at an unprecedented pace. This roundup explores the latest XR, AR, and AI advancements, including Meta's ambitious $100 billion investment, Apple's shifting AR strategy, Sonys XYN ecosystem, and OpenAI's powerful new research agent.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Meta’s Social Strategy in a Nutshell Horizon Worlds is the manifestation of Meta’s social XR strategy. A space where you and your friends can go to build or play novel virtual games and experiences.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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XR Today - Virtual Reality

JANUARY 17, 2025

Unlike competitors such as Meta, Samsung has a broad hardware ecosystem that can support a dedicated XR wearable, akin to how the Apple Vision Pro works alongside newly released iPhone and iPad models. MeetKai and ThinkAR demonstrated their advancements in immersive wearables, showcasing tailor-made augmented reality tools for their clients.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. This level of immersion with content is only possible in 3D. Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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XR Today - Mixed Reality tag

MARCH 12, 2025

Wondering how immersive learning benefits teams across industries? Countless studies from world leaders like Accenture and PWC have shown that immersive training (using XR technologies) can improve knowledge retention, increase employee confidence, boost engagement, and even reduce training times.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

However, the X1 optimises the new AR device’s display for a range of use cases, including running immersive apps, games, and websites. According to XREAL the One Series device has a ~3ms [at 120Hz] motion-to-photon (M2P) latency, meanwhile the Apple Vision Pro has a 12ms M2P latency.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. It is interesting how Meta is trying to promote immersive reality by focusing on specific sectors in which it believes the technology can be successful and going vertically on them. Image by Meta).

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XR Today - Mixed Reality tag

MARCH 11, 2025

Thats immersive learning. Companies like Nokia and EY have shown that immersive learning experiences significantly reduce training costs, improve safety by 59%, and boost sustainability. If youre looking for a way to elevate employee training programs, now could be the perfect time to invest in immersive learning.

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Upload VR

JANUARY 10, 2025

Gears & Goo is out now on Apple Arcade for Vision Pro and it's a must-play for subscribers and strategy fans. I spent the better part of two 7-hour train rides over Christmas break locked into Gears & Goo from Resolution Games on Apple Vision Pro. Read on for our full overview.

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AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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VRScout

OCTOBER 29, 2020

Long inspired by the pivotal work of Apple as a touchstone in the assimilation of haptics experiences, he is concerned that many contemporary developers and creators are not thinking outside the box; by not doing so they miss a significant chance to connect with their users in a tangible way. “Interhaptics is going to change that.

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AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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VRScout

APRIL 20, 2020

Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment. The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey.

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AR Insider

MAY 25, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Starting with its social VR app Horizon, the goal is for immersive human interaction. Social Experiment.

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XR Today - Virtual Reality

JANUARY 1, 2024

In 2024, VR headset trends aren’t just impacting consumers; they’re also helping to shape the future of immersive work and the enterprise metaverse. billion , and countless companies are discovering the benefits of the immersive revolution. Apple began building the Apple Vision Pro with a focus on enterprise needs.

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ARPost

JANUARY 27, 2022

The last two years put immersive technologies on the high-speed growth path. We saw an incredible adoption rate of AR shopping and VR entertainment as well as immersive learning. Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them.

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XR Today - Virtual Reality

MAY 30, 2024

VR meetings have grown increasingly popular in recent years as companies look for ways to bridge the gaps between hybrid workers and enhance team productivity through immersion. Here, I’ll introduce you to the benefits of VR meetings, explore the tools you can use to enable immersive conferences, and share some tips for success.

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XR Today - Virtual Reality

JUNE 26, 2023

Immersive collaboration: The big one. Since the remote boom, many XR solution providers are highlighting how the immersive technology space can provide a new avenue for collaboration. Immersive collaboration tools come in various forms. Sometimes people only think of VR when they hear the word ‘immersive’.

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Upload VR

JULY 26, 2022

Immersed says its main remote desktop tools on Quest 2 will be free “forever” including 3 virtual monitors for your PC or Mac, the ability to collaborate with up to four others, a virtual webcam, and more. Apps like Immersed may be poised to benefit if that’s the case.

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XR Today - Mixed Reality tag

DECEMBER 11, 2024

This seemingly showcases a dedication from Microsoft and Meta to creating a spatial productivity service, perhaps to pick up where Apple left off with the Vision Pro. This development comes as the company ceases support for HoloLens, signalling a shift towards becoming an immersive software provider rather than focusing on hardware.

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XR Today - Mixed Reality tag

DECEMBER 23, 2024

2024 has been quite the year for Meta and its XR ambitions; just as AI and the Apple Vision Pro took over headline space this year, Meta was underpinning its foothold on the XR market. Building on its AI-related work, Meta expanded its AR smart glasses strategy by debuting generation 2 Ray Ban glasses with improved AI features.

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Tech Trends VR

JUNE 5, 2020

The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing. Companies like Tesla, Apple, and Facebook are investing heavily in it because of its capability to completely change how we access, organize, and use information. The book also introduces what this all means culturally, both pro and con.

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Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. ” Given the context of the document, however, it doesn’t seem that Xbox is specifically referring to XR when using the word “immersive.”

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Headed by Bavor, the company looked to replicate Samsung/Meta’s strategy of certifying smartphones to work with a dedicated Daydream View headset shell and controller. It’s still early days for MR headsets.

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XR Today - Virtual Reality

FEBRUARY 6, 2024

Following funding via COVID-related investments, the region gained the support required to kick off the VR immersive learning program, starting with just 50 Oculus Gos, before reaching its current hardware figure. The project also leveraged a partnership with Xreps that provided immersive learning experiences to enable engaging maths games.

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AR Insider

MARCH 23, 2021

Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits — a key focal point in the iPhone’s horse-race against Samsung and Google flagships. Apple Steps Further Into AR’s Future.

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Tech Trends VR

MARCH 17, 2020

But in fact, there has never been a more opportune time to push for advancements in (and adoption of) immersive tech. There has never been a more opportune time to push for advancements in (and adoption of) immersive tech Click To Tweet. Immersive overlays. Redesigned universal menu. Bruno Martini, Timbaland – Famous ft.

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XR Today - Virtual Reality

MARCH 31, 2025

HTC is even one of the major companies championing the rise of XR solutions in the finance sector showing brands how immersive tech can improve the buyer experience, and empower staff. On the other hand, the VIVE full-face tracker is brilliant for capturing eye movements and expressions, making it great for immersive collaboration.

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