The Ghost Howls

MARCH 11, 2025

Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation. This would offer us developers the opportunity to apply AI algorithms on the images that the user is seeing to create a mixed reality that is more immersive and more useful (as Ive explained in this post ).

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Samsung Gaming Simulation Sony 321

AR Insider

SEPTEMBER 11, 2020

To make sense of it all, Shape Immersive ran a series of virtual events over the past few months. We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But a separate set of insights flows from its survey research. From the Source.

Retail 376

Retail Survey AR Trends 376

AR Insider

MARCH 10, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? This is true if counting Apple (ARkit) and Google (ARcore) compatibility. 334 Million-Strong.

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AR Apple China Survey 377

AR Insider

JULY 9, 2020

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave III of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics , it wrote questions to be fielded to 1000 U.S. The single leading format in this survey (51%) is what we call “AR-as-a-feature.”

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AR Survey Data Trends 306

XR Today - Virtual Reality

JUNE 26, 2023

Immersive collaboration: The big one. Since the remote boom, many XR solution providers are highlighting how the immersive technology space can provide a new avenue for collaboration. Immersive collaboration tools come in various forms. Sometimes people only think of VR when they hear the word ‘immersive’.

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Immersion Tools Training Examples 187

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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AR Apple Unity Ukraine 428

The Ghost Howls

JANUARY 29, 2025

But its important to notice that at least at the current moment, immersive realities are an important goal for Google and this makes me happy (but still cautious). If in the future the conditions may change, they may close the XR projects to invest more money in a more profitable sector without even being much sorry.

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Google HTC Samsung Machine Learning 448

AR Insider

AUGUST 21, 2019

In fact, the path to audio AR is already materializing, considering a quickly growing hardware base such as Apple Airpods. It’s a key piece of the wearables suite that we believe is central to Apple’s succession plan for the maturing iPhone. These are models supported by our consumer AR survey. ” Think Native.

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AR Wearables Survey Apple 394

Tech Trends VR

APRIL 9, 2018

Latest forecast by analyst firm CCS Insight paints an optimistic picture of Immersive Tech adoption. We saw in our latest consumer survey that virtual tourism, remote participation in events such as music concerts, and virtual social interactions are all emerging as further uses for virtual reality. billion Click To Tweet.

AR 317

AR Augmented Reality Virtual Reality Trends 317

The Ghost Howls

DECEMBER 4, 2023

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

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Unity Arizona Ukraine HTC 414

XR Today - Virtual Reality

JUNE 1, 2022

Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. The firm plans to create a virtual space allowing groups to socialise, game, and collaborate in an immersive environment.

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Sony Eye Tracking Survey Unreal 246

The Ghost Howls

NOVEMBER 21, 2023

And in this newsletter, you will also find some cool freebies: the keys to get a cool VR game for free, and a huge discount (… and maybe even more) to go to the Immersive Tech Week in Rotterdam! I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space. Great job, Vuzix.

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Unity Microsoft Machine Learning Video 445

Voices of VR

JANUARY 29, 2025

Oliver Kadel’s 1618 Digital specializes in spatial audio sound design and engineering across linear immersive storytelling and interactive immersive experiences. Kadel also co-hosts The Immersive Audio Podcast with Monica Bolles, and I was recently featured in episode #109.

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Survey Augmented Reality Study Trends 40

XR Today - Augmented Reality tag

OCTOBER 11, 2024

Recently, XR Today released its State of XR 2024 report which spoke to leaders in the broad immersive technology industry to consolidate expert insights and data related to the current state of AR/VR/MR in business environments. Take part in the next XR Today survey.

India 114

India Industry Data Hardware 114

XR Today - Mixed Reality tag

JULY 9, 2024

However, the report noted that as sales declined, the average selling price increased by over $1000, partly due to Apple Vision Pro. Apple Vision Pro Driving Sales Prices Ramon T. The report also showed how Apple has quickly advanced to the second top-selling vendor, overtaking industry veterans such as ByteDance, Xreal, and HTC.

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HTC Apple AR Survey 132

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Image by Immersive Computing). Road To VR has made its usual interesting analysis on the Steam Hardware Survey.

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Augmented Reality Virtual Reality Apple Tools 472

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences. According to a PwC report , businesses are likely to become “metaverse power users.”

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Virtual Reality Unreal Technology Entertainment 400

The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Venice Immersive is the VR branch of the Venice Film Festival. More info (Venice Immersive) More info (Official lineup of Venice Immersive).

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Sony Ukraine Controllers Immersion 454

Tech Trends VR

AUGUST 1, 2018

A survey by the Harvard Business Review and Microsoft shows that most companies are embracing immersive tech as a key part of their strategy. 68 percent of respondents in a recent Microsoft survey expressed confidence that mixed reality would play an important role in achieving their companies’ strategic goals Click To Tweet.

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Survey Microsoft Magic Leap Trends 168

XR Today - Mixed Reality tag

JULY 23, 2024

UK bank NatWest has announced that its retail banking app is now available on Apple’s Vision Pro. The launch makes it one of the first banks globally to feature on Apple’s VisionOS, NatWest said, marking a significant step in the adoption of spatial computing in the financial services sector.

Apple 119

Apple Retail Eye Tracking Survey 119

Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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Magic Leap Apple Oculus AR 100

AR Insider

APRIL 27, 2020

Healthier content libraries can also be seen from ARtillery Intelligence’s consumer survey data with Thrive Analytics. As we examined in the aforementioned VR survey and in a recent presentation , this approach is akin to the inviting and cartoonish vibe of the Apple App store. Immersive advertising could be that model.

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Oculus Data Survey Trends 226

XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio.

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Apple Immersion AR Hardware 103

XR Today - Mixed Reality tag

APRIL 19, 2024

Apple Vision Pro vs Meta Quest 3: Which is the best headset? Apple Vision Pro vs Meta Quest 3: Our Quick Verdict The Apple Vision Pro feels like the beginning of a new era for mixed reality headsets. A couple of weeks after the Apple Vision Pro was released, Zuckerberg shared his review.

Apple 121

Apple Eye Tracking Hand tracking Controllers 121

ARPost

SEPTEMBER 15, 2019

Based on interviews and surveys of more than 750 XR professionals, the report is an in-depth analysis of the state of the global XR market today and seeks to distil emerging XR trends into a clear narrative to determine the sector’s future direction. More information can be found on the website: www.vr-intelligence.com/vrx

Industry 171

Industry HTC San Francisco Oculus 171

XR Today - Augmented Reality tag

JULY 4, 2023

A survey conducted by StreetBees found that 5 0 percent of questioned individuals aware of the Vision Pro are excited about the device. Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. However, only 27 percent intend to buy it. It is unclear how long these challenges will last.

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Apple South Korea China AR 98

The Ghost Howls

MARCH 7, 2022

If I had to bet, I would say that the possibilities are two: Smartglasses to see the notifications of your phone A hybrid VR/passthrough AR headset, similar to Project Cambria or the rumored Apple headset. With the rumors intensifying, and with Apple always closer to entering the market, I am expecting an announcement for this year.

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Samsung Machine Learning Sony Virtual Reality 390

XR Today - Virtual Reality

AUGUST 7, 2023

Goetgeluk noted that if users want to immerse themselves in a VR application that requires movement, they “need an Omnidirectional treadmill to do that well. In a survey, we found that 55 percent of our customers don’t have a VR headset yet. We can make it compatible with other headsets like the Apple Vision Pro.

India 245

India Hardware Eye Tracking Survey 245

AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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Trends AR Apple Tips 195

AR Insider

NOVEMBER 5, 2019

Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? We saw this as an opportunity to explore how audio increases immersion.” These are models supported by ARtillery Intelligence’s consumer AR survey (see below). ” Learning Curve. Planting Seeds .

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AR Hardware Apple Google 186

XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Currently, Apple supports many AR experiences on its iPhone and iPad mobile devices.

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Augmented Reality China Apple AR 113

VRScout

DECEMBER 21, 2018

Graham Roberts is the director of immersive platforms storytelling at NYT. “We In this case, being able to present cave slices from a survey in real scale projected into the context of your immediate environment. Apple CEO Tim Cook enjoyed a private tour of the show in January this year while visiting Toronto. .

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Augmented Reality AR New York Tools 402

XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

Unity 85

Unity Apple Tools Immersion 85

AR Insider

DECEMBER 25, 2019

Apple , Google , Facebook and Microsoft are all on that list. In our consumer AR survey with Thrive Analytics , 67 percent of users reported monthly or greater frequency and 78 percent reported high or very high satisfaction. Apple is already conditioning this use case (AirPods & Watch), as is Snap (Spectacles).

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Google AR Construction Training 196

The Ghost Howls

MAY 4, 2020

The biggest news of the week is the one that you can see in the above graph: i n the Steam Hardware Survey for April, it is possible to see a big spike of connected headsets. More info (Steam Hardware Survey) More info (Facebook’s revenues for Q1 2020) More info (Quest and Rift S stock, updated) More info (SuperData’s report).

Virtual Reality 274

Virtual Reality Machine Learning Augmented Reality Oculus 274

XR Today - Mixed Reality tag

JUNE 21, 2024

Following the hotly anticipated Apple WWDC showcase last week. But alongside the event, the XR world was spinning, showcasing how innovative firms are leveraging immersive technology to gain new insight and results. Additionally, 82% of surveyed believe their firms will adopt XR technology in the next five years.

Microsoft 94

Microsoft Sony HTC Survey 94

ARVR

AUGUST 23, 2022

.* “Apple’s projected smart glasses could incite its classic ‘halo effect’ by boosting consumer awareness and demand for the emerging hardware category,” said ARtillery Intelligence Chief Analyst Mike Boland. Moreover, its V1 design will target larger markers by prioritizing style and wearability over graphical immersiveness.

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Magic Leap AR Los Angeles Wearables 147