Road to VR

JULY 19, 2024

Apple is launching a new slate of immersive video content for Vision Pro using Apple Immersive Video, a 180-degree video format combining 8K 3D video and spatial audio for immersive experiences. All of these immersive videos will be accessible for free via the Apple TV app in several countries.

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XR Today - Virtual Reality

JANUARY 15, 2025

Alternatively, explore our reviews and comparison guides for insights into how you can choose the right headsets and tools for your business. Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity.

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XR Today - Virtual Reality

DECEMBER 3, 2024

The global leader in industrial-grade virtual and mixed reality hardware and software, Varjo, has announced the general availability of Teleport, which creates photorealistic digital twins by stitching together 3D scenes made from Apple smartphone photos.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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XR Today - Virtual Reality

JANUARY 14, 2025

For instance, eye and facial tracking capabilities are perfect for companies using VR for immersive collaboration, as these capabilities can help convey gestures and facial expressions in meetings. Can you afford to invest in premium options, like the Apple Vision Pro, or the Pico 4 Enterprise Ultra?

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The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Notably, in its official press releases regarding NVIDIA robotics updates, Apple’s Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey. How is NVIDIA Leveraging Apple Vision Pro? We look forward to our customers having access to these amazing tools.

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XR Today - Virtual Reality

MAY 12, 2024

If you want to make the most of Apple’s latest spatial computing phenomenon, you’ll need the best Apple Vision Pro apps. Since then, Apple has gone all-in on expanding its app store. What are Apple Vision Pro Apps? Think of things like the Apple iCloud and Wallet apps.

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XR Today - Virtual Reality

JANUARY 17, 2025

Unlike competitors such as Meta, Samsung has a broad hardware ecosystem that can support a dedicated XR wearable, akin to how the Apple Vision Pro works alongside newly released iPhone and iPad models. These advancements arent just about futuristic conceptstheyre practical, user-focused tools that redefine how we live, work, and connect.

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XR Today - Virtual Reality

OCTOBER 28, 2024

of its XR training platform, which enables businesses to create bespoke immersive training environments for upskilling workers in various professional sectors. is an interoperable solution ready for a range of headsets, such as Apple Vision Pro, Meta, HTC, and Pico. SynergyXR recently debuted version 3.0 Notably, the SynergyXR 3.0

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The Ghost Howls

DECEMBER 9, 2024

As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Disclaimer: this is a paid article built in collaboration with Immersal. Immersal has in fact developed a similar solution for Mall of Tripla , an 85000 m2 shopping mall in Helsinki.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro. Make sure to take this topic seriously.

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XR Today - Mixed Reality tag

OCTOBER 31, 2024

The AWE EU Photon announcements include two multi-user services optimising immersive worker collaboration. Photon’s immersive collaboration solutions also integrate the Logitech MX Ink for Meta Quest, an MR stylus accessory the firm explicitly made for the Meta Quest headset portfolio.

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XR Today - Mixed Reality tag

DECEMBER 11, 2024

Currently, some bugs exist using workplace applications like Teams, but Microsoft seems keen to push the service as a seamless work tool. This seemingly showcases a dedication from Microsoft and Meta to creating a spatial productivity service, perhaps to pick up where Apple left off with the Vision Pro.

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Road to VR

JUNE 10, 2024

But there’s lots more that Apple didn’t actually show on stage. Beyond what Apple showed of VisionOS 2 in the WWDC keynote, there’s a lot more coming when the update launches this Fall. It will be interesting to see how well Apple’s approach works. Here’s everything we know so far.

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Road to VR

FEBRUARY 1, 2024

Unity announced in recent a blog post that support for visionOS is now out of beta, which lets paid users create three main types of XR experiences: mixed reality apps, fully-immersive virtual reality apps, and 2D windowed content that is resizable and repositionable by the user. Some of the key features of its Unity’s 1.0

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Kumar continued: “Being people-led means we start with the human need, and often, a combination of technologies like AI, GenAI, AR and Immersive Commerce, is key to the solution.

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AR Insider

JANUARY 27, 2021

Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise. And Google Earth VR , lets users fly around cities in strikingly immersive ways. But these efforts could also contribute to immersive human-readable 3D maps. Geospatially Sound.

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Road to VR

JUNE 5, 2023

Ahead of the Apple Vision Pro’s release in ‘early 2024’, the company says it will open several centers in a handful of locations around the world, giving some developers a chance to test the headset before it’s released to the public.

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XR Today - Virtual Reality

MAY 27, 2024

Since then, we’ve seen plenty of companies experimenting with the potential of immersive collaboration. Microsoft has its Mesh solution, and Immersive Spaces on Teams, designed to pull people into powerful virtual experiences during meetings.

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XR Today - Virtual Reality

MAY 15, 2023

The online platform promotes interactive social and immersive gaming worlds with rich branding and content creation opportunities. The platform promotes immersive user-generated content, enabling an ecosystem of platform creators using Spatial to build and share online experiences and worlds. Spatial also assists in the We3 revolution.

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Road to VR

OCTOBER 29, 2024

Notably, the new RF-S7.8mm F4 STM DUAL lens is said to operate like a traditional 2D RF lens, enabling easy setup for newcomers, and allowing anyone with its latest RF mount cameras to create immersive content for headsets like Apple Vision Pro and Meta Quest 3.

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XR Today - Virtual Reality

JANUARY 31, 2024

Apple Vision Pro apps, coming to Apple’s latest spatial computing experience, will ensure individuals and teams can make the most of their new headset. Initially, Apple didn’t reveal much information about the apps available on the Vision Pro. Think of things like the Apple iCloud and Wallet apps.

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XR Today - Augmented Reality tag

JANUARY 13, 2025

Last week, at CES 2025, MeetKai showcased a collaboration with ThinkAR to highlight how professionals in various sectors are deploying AI-ready AR solutions in a bid to start a wave of new immersive wearable use cases.

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Upload VR

FEBRUARY 21, 2025

will bring Apple Intelligence to Vision Pro, a Spatial Gallery app, an iPhone app for remote installs, and a new iPhone/iPad-driven guest flow. developer beta is available to install now, and Apple says the stable release will arrive in April. Apple Intelligence Apple Intelligence is the company's name for its generative AI features.

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XR Today - Virtual Reality

DECEMBER 19, 2023

XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases. Immersive training has been proven to be effective.

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XR Today - Mixed Reality tag

NOVEMBER 4, 2024

Apple customers based in the United Arab Emirates (UAE) can now pre-order its “revolutionary” mixed reality headset, Apple Vision Pro. From November 15 th , the Apple Vision Pro will also be available in Apple shops and for delivery. They can also advise on financing options and other shopping-related support.

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AR Insider

JUNE 14, 2021

This week we look at WWDC takeaways, PSVR showcase, Tribecca’s immersive slate, and some fresh funding for spatial players. Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. The richest man in the world is going to outer space in his own rocket.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Another piece of CES news this week: among all the big announcements and innovations, XR streaming solutions provider Innoactive announced a new product partnership with Apple and NVIDIA to introduce a streaming service between Omniverse and Apple Vision Pro.

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Road to VR

APRIL 16, 2025

Hey friends, Im Kit Navock, the new CMO at Immersed. And like a lot of founders post-acquisition, I was taking stocktrying to figure out what kind of work (and what kind of people) I actually want to build with next.Long story short: I joined Immersed as its new CMO because I now see the company’s vision. Im a mainstreamer.

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Road to VR

JUNE 14, 2023

In addition to offering immersive experiences, Apple says that Vision Pro will be able to run most iPad and iOS apps out of the box with no changes. Apple says that on day one, all suitable iOS and iPad OS apps will be available on the headset’s App Store.

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The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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Upload VR

MARCH 31, 2025

is out now, bringing Apple Intelligence to Vision Pro, a Spatial Gallery app, an iPhone app for remote installs, and a new iPhone/iPad-driven guest flow. developer beta released in February, when Apple announced visionOS 2.4, and now the stable release is available for all Apple Vision Pro owners. visionOS 2.4 visionOS 2.3

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Now a report from Bloomberg maintains the Cupertino tech giant is also prepping a dizzying number of first-party apps, including gaming, fitness, video and collaboration tools.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

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