XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro. Make sure to take this topic seriously.

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Upload VR

MARCH 7, 2025

Meta will recommend that developers use the built-in OpenXR support of Unity and Unreal from next week. Almost every headset and runtime supports OpenXR today, except for Apple Vision Pro and PlayStation VR2 on PS5. For Unity, the company says that version 1.14 What Is OpenXR? Meta writes.

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XR Today - Virtual Reality

MAY 15, 2023

The online platform promotes interactive social and immersive gaming worlds with rich branding and content creation opportunities. The platform promotes immersive user-generated content, enabling an ecosystem of platform creators using Spatial to build and share online experiences and worlds. Spatial also assists in the We3 revolution.

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The Ghost Howls

DECEMBER 9, 2024

As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Disclaimer: this is a paid article built in collaboration with Immersal. Immersal has in fact developed a similar solution for Mall of Tripla , an 85000 m2 shopping mall in Helsinki.

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The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Kumar continued: “Being people-led means we start with the human need, and often, a combination of technologies like AI, GenAI, AR and Immersive Commerce, is key to the solution.

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The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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XR Today - Virtual Reality

MAY 12, 2024

If you want to make the most of Apple’s latest spatial computing phenomenon, you’ll need the best Apple Vision Pro apps. Since then, Apple has gone all-in on expanding its app store. What are Apple Vision Pro Apps? Think of things like the Apple iCloud and Wallet apps.

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ARPost

JULY 4, 2023

Sponsored content Sponsored by VR Vision The recent introduction of Apple’s Vision Pro has ignited a fresh wave of excitement in the extended reality landscape, with industry experts and enthusiasts alike anticipating a surge in the growth and evolution of the XR industry. See Also: Is Apple Vision Pro Ready for Mainstream Use?

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Upload VR

APRIL 16, 2025

Demeo got a visual upgrade across all platforms, and now supports mixed reality and eye-tracked foveated rendering on Apple Vision Pro. As well as supporting VR on Meta Quest, PlayStation VR2, Pico, PC VR, and Apple Vision Pro, a flatscreen version is also available for PC, PlayStation 5, iPad, and Mac.

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Road to VR

JANUARY 21, 2025

By partnering with Unity and focusing on open standards like OpenXR, we’re providing a clear path for immersive experience developers to easily take advantage of our platform. We’ve also built XR capabilities into the developer tools Android developers already use.

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XR Today - Virtual Reality

JANUARY 31, 2024

Apple Vision Pro apps, coming to Apple’s latest spatial computing experience, will ensure individuals and teams can make the most of their new headset. Initially, Apple didn’t reveal much information about the apps available on the Vision Pro. Think of things like the Apple iCloud and Wallet apps.

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games.

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XR Today - Virtual Reality

APRIL 1, 2025

In the premium headset space, Apple is revolutionizing sectors with spatial computing systems like the Vision Pro, while Varjo offers some of the worlds best VR and MR solutions for training, design, visualization, and simulation. However, these headsets still arent quite as advanced as the Apple Vision Pro.

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XR Today - Mixed Reality tag

OCTOBER 31, 2024

The AWE EU Photon announcements include two multi-user services optimising immersive worker collaboration. Photon’s immersive collaboration solutions also integrate the Logitech MX Ink for Meta Quest, an MR stylus accessory the firm explicitly made for the Meta Quest headset portfolio.

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VRScout

SEPTEMBER 8, 2017

The industry has seen the release of not one, but two powerful AR platforms , support from a wide variety of developers, and some of the coolest immersive experiences of the year. ManoMotion will support Unity iOS initially with Native iOS integration coming in a later update.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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Upload VR

JUNE 6, 2023

Apple confirmed Vision Pro supports porting Unity apps and games. Acknowledging the existing Unity VR development community, Apple said "we know there is a community of developers who have been building incredible 3D apps for years" and announced a "deep partnership" with Unity in order to "bring those apps to Vision Pro".

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Road to VR

DECEMBER 12, 2017

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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VRScout

JULY 22, 2023

Unity developers can build spatial computing experiences for visionOS that blend digital content with the physical world using Unity PolySpatial. Through this beta program, you and other creatives will be able to create experiences using Unity editor that can run on the Apple Vision Pro MR headset.

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The Ghost Howls

OCTOBER 24, 2022

Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. In fact, at launch, it won’t even be possible to create Unity content for it. Global XR Conference is an event about immersive realities. Other relevant news. Learn more.

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AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. W elcome back to Spatial Beats.

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

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Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps. Apple Pay in AR Quick Look. Image courtesy Apple.

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The Ghost Howls

JUNE 27, 2022

Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts. This is the story of my life for half of the posts I read about Apple. Useless news.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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VRScout

APRIL 14, 2020

XR experiences in general, have proven themselves to be an amazing tool for everything from workforce training and digital marketing to product visualization, entertainment, and immersive online education. Simply send a link to your friend through an email or text message and they can jump in with you using their own compatible device.

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ARPost

OCTOBER 9, 2021

If you want to build a career in immersive technologies , you can start by getting your degree in this field. Throughout the program, students will learn how to use modern immersive technology primarily for communication purposes, with a focus on the aspects of ethical and social improvements.

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XR Today - Virtual Reality

SEPTEMBER 13, 2023

This week, hand-tracking market leader SpectreXR made various strides in innovating in XR input with various partnerships that aim to elevate immersion for XR training applications and user experiences. Unity itself is a highly accessible graphics engine ready for a range of developers.

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ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. This level of immersion with content is only possible in 3D. Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong.

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XR Today - Mixed Reality tag

NOVEMBER 20, 2023

Last week’s Unite 2023 event saw a massive amount of updates from Unity, the world’s largest real-time 3D (RT3D) gaming engine company. The Unite 2023 event, a meeting of minds for Unity developers, solution providers, and executives, explored the latest updates on the leading platform.

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

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The Ghost Howls

SEPTEMBER 25, 2023

Immersed is a reliable company, but it never shipped a headset, so I’ll feel more confident when the first people receive their units. Let’s see what happens… some people are afraid this may become a DecaGear 2, but personally, I think that Immersed can deliver. of our revenues with Unity.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Cubes are easy to do. It got thousands of downloads.

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