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After a few years of excitement over the impending era of world-immersive AR, there’s a growing consensus that the technology is still years from bringing that dream to a pair of glasses that most people will wear. Applying that principle back to AR, could wearability be the next era’s mobility?
This thinking holds up, but a less-discussed product class could have a greater impact in priming consumers for AR glasses: wearables. Meanwhile, tech giants are motivated toward wearables. For example, Apple’swearables offset iPhone sales declines. Wearables: Paving the Way for AR Glasses. Master Plan.
After years of excitement over the impending era of world-immersive AR, there’s growing consensus that the technology is still far from bringing that dream to a pair of glasses that most people will wear. Inverse to the above examples, these lack immersion and contextual awareness, but they’re stylistically-viable. glasses+.”.
“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. Meanwhile, the story is flipped for wearables, as that division is on its way up.
However, community-led websites like Reddit provide an excellent space for the industry and its enthusiasts to unite and share their thoughts on the latest immersive technology news and real-world challenges. While the AR features on the emerging device are still simple, it’s a test bed for future Meta AR wearables.
Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. These headsets aim to tackle the issue of VR fatigue, and enable long-term use of wearable devices.
The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.
Unlike competitors such as Meta, Samsung has a broad hardware ecosystem that can support a dedicated XR wearable, akin to how the Apple Vision Pro works alongside newly released iPhone and iPad models. This presents a significant opportunity for Samsung. The company presents new content to enhance classroom experiences with AI tools.
However, community-led websites like Reddit provide an excellent space for the industry and its enthusiasts to unite and share their thoughts on the latest immersive technology news and real-world challenges. While the AR features on the emerging device are still simple, it’s a test bed for future Meta AR wearables.
This thinking holds up, but a less-discussed product class could have a greater impact in priming consumers for AR glasses: wearables. Meanwhile, tech giants are motivated toward wearables. For example, Apple’swearables offset iPhone sales declines. Wearables: Paving the Way for AR Glasses. Music to its Ears.
Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. This is the theme of our new series, Location Wars , where we break down who’s doing what… continuing here with Apple. Part II: Apple . Apple’s AR play — as with most endeavors — is to sell hardware.
“Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. Starting with Horizon , the goal is for more immersive human interaction.
Last week, at CES 2025, MeetKai showcased a collaboration with ThinkAR to highlight how professionals in various sectors are deploying AI-ready AR solutions in a bid to start a wave of new immersivewearable use cases.
“Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. More from AR Insider… The post Who’s Waging the Wearables Wars?
Boz also said that Meta is going to launch half a dozen wearables: hes probably referring to the upcoming smartglasses, smartwatches, and neural smartbands. The controllers would be sold separately and would be fully optional, mostly dedicated to people who want to play games requiring controllers on the Apple Vision Pro.
Recent reports maintain we may be seeing a mixed reality headset from Apple sometime soon, however it appears the Cupertino tech giant has filed a global trademark for realityOS, its alleged XR operating system, which could suggest we’ll learn more about that and its XR device(s) as early as next week.
After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.
This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.
The firm is cementing its modern legacy in the AR smart glasses market by unveiling the XREAL One Series, an XR wearable that the company calls the “biggest leap forward for the consumer AR industry.” XREAL notes that the latest One Series wearables ensure more stable and customizable virtual screens.
After covering the “why” of Apple’s AR glasses last week, the next question is “what?” ” What will “Apple Glass” look like, and what will be its primary features? We don’t know yet, but many clues point to the likelihood that Apple will eschew common connotations with AR.
But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.
This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.
Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.
As 2024 wraps up, the leading XR device vendors, such as Meta, HTC VIVE, XREAL, Apple, and others, are attempting to lead the marketplace into the holiday period, with early AR smart glasses and emerging MR headsets reaching more consumers and, therefore, businesses. – Ray-Ban Meta glasses are the prime example here.
Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. While visual forms of AR communicate with screens or glasses, smart hearables as a subset of wearable technology introduce audio augmented reality.
billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. They’ve raised over $22 million in funding for their AR wearables from seasoned investors like Sequoia Capital, Founders Fund, Greylock Capital, and Marc Benioff. Guest Post.
Wondering how immersive learning benefits teams across industries? Countless studies from world leaders like Accenture and PWC have shown that immersive training (using XR technologies) can improve knowledge retention, increase employee confidence, boost engagement, and even reduce training times.
Recently, technology leader Bosch entered the XR marketplace; by re-invigorating the development of its AR wearables hardware. Via its Sensortec division, the firm is announcing Light Drive, an AR wearable solution to support smart glasses’ long-term or “all-day” wearability.
Apple Vision Pro Helps to Train NVIDIA Robots This week, at CES 2025, NVIDIA took centre stage to showcase its latest innovations in emerging technology. In its official press releases regarding NVIDIA robotics updates, Apples Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey.
Long inspired by the pivotal work of Apple as a touchstone in the assimilation of haptics experiences, he is concerned that many contemporary developers and creators are not thinking outside the box; by not doing so they miss a significant chance to connect with their users in a tangible way. “Interhaptics is going to change that.
That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.
Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.
It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion. That underlying challenge of wearability versus graphical UX is currently the AR hardware industry’s greatest barrier. Design Tradeoff.
Thats immersive learning. Companies like Nokia and EY have shown that immersive learning experiences significantly reduce training costs, improve safety by 59%, and boost sustainability. If youre looking for a way to elevate employee training programs, now could be the perfect time to invest in immersive learning.
These glasses combine wearable AR, AI, and LLM technology in a stylish device similar to the Meta Ray Ban portfolio. Even Realities aims to move away from bulky and inaccessible XR wearables by focusing on wearability and usability. The Teleport solution is an exclusive smartphone application for Apple users.
However, hardware and wearables are not the only part of the XR deployment story. This app creates a panoramic immersive workspace by allowing users to place virtual monitors in real-world environments. PICO claims its pass-through cameras deliver high resolution and low distortion, resulting in a display quality of 8 MP, 20.6
What’s Holding Wearable Displays Back? Here we use the term “AR glasses” broadly to reference head-worn devices that allow you to directly see the real world as well as digital content, whether basic 2D content or more immersive 3D experiences tied to the real world, sometimes called Mixed Reality. by Jason McDowall.
In fact, the path to audio AR is already materializing, considering a quickly growing hardware base such as Apple Airpods. It’s a key piece of the wearables suite that we believe is central to Apple’s succession plan for the maturing iPhone. That could put additional muscle behind audio AR. Unscramble the Oracle .
Avid XR Today readers will be more than familiar with the big XR moments in 2024, including the likes of MR headsets, digital twins, Apple Vision Pro, Orion, and others; those moments are becoming history, however, and tomorrow’s innovations will take a stride. Will Samsung Enter the AR Wearables Market in 2025?
Unlike competitors like Meta, Samsung has a broad hardware ecosystem to support a dedicated XR wearable, much like how the Apple Vision Pro works alongside newly released iPhone/iPad models. In 2024, Samsung reaffirmed its commitment to developing an XR wearable that will integrate seamlessly with its Galaxy ecosystem.
With the partnership, Meta will offer immersive live games with 180-degree video. This is a huge leap forward from last season’s five immersive games. With Worlds, the NBA-themed metaverse space will also provide rewards, games, and exclusive immersive content to encourage online interactions.
In that spirit, Immersive Edge Advisors released projections with a longer time horizon than the typical five-year window published by analysts (including our research arm, ARtillery Intelligence *). Breaking that down, Immersive Edge projects annual smartphone sales of 25 million units by 2030. Wearables Suite? Vantage Points.
An important realization emerged last year: smart glasses need “ wearability ” to have a shot at mass-market adoption. This sentiment was accelerated in several clues that indicated Apple’s rumored AR glasses will lean more towards fashionable frames than graphically-intensive ones.
Specifically, the role is filling an XR Director gap at Samsung Research America as part of the division’s MPS (Mobile Platform Services), SRA, and Immersive Experiences (IMEX) Team. ” The Wearables Sharktank The XR device marketplace is becoming an undeniable shark tank.
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