Apple India Microsoft 
The Ghost Howls
JANUARY 22, 2021
Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).
The Ghost Howls
MAY 1, 2023
According to the CMA: “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors.” So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word.
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XR Today - Mixed Reality tag
APRIL 11, 2023
Apple’s mixed reality (MR) headset has faced new setbacks after it dropped its exclusive assembly partner, Digitimes reported on Tuesday. Apple initially tasked Taiwanese firm Pegatron with assembling its upcoming MR headset, but has recently removed the company from its supply line, the report said.
The Ghost Howls
OCTOBER 4, 2021
Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering. Even if Apple has not released its glasses yet, it is building a strong AR ecosystem that will be very valuable when its hardware will be out. News from partners (and friends).
The Ghost Howls
JULY 20, 2020
Finally after China and United States, also India has entered the AR race with the launch of the Jio AR glasses. The Fraunhofer Institute for Telecommunications (FIT) together with various partners from industry including Apple, Ericsson, Huawei, Intel, Microsoft, Qualcomm, and Son y has confirmed the release and official adoption of H.266/Versatile
XR Today - Augmented Reality tag
AUGUST 20, 2024
As popularised by Meta Ray Ban Smart Glasses and the Apple Vision Pro spatial/MR computing headset, interest in VR hardware is moving towards upcoming AR/MR devices. However, Evolve Business Intelligence explains that China, Japan, South Korea, and India are “key markets” for AR/VR growth and adoption.
ARVR
JULY 17, 2020
Whilst they attempt to solve for India, things are moving fast back in Silicon Valley. What about Apple Glass? I was very critical of this approach with the Apple Watch?—?it it was clear from the launch keynote that Apple had no idea what this cool piece of hardware engineering would be used for?
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