XR Today - Virtual Reality

JANUARY 21, 2025

However, community-led websites like Reddit provide an excellent space for the industry and its enthusiasts to unite and share their thoughts on the latest immersive technology news and real-world challenges. Following Reddit communities can be vital in understanding where the industry is heading and what its most dedicated users are feeling.

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Road to VR

NOVEMBER 25, 2024

Supported capture devices include iPhones and iPads running iOS 17 or later, which includes a fairly large swath of hardware—from iPhone XR and above, and Apple’s 8th gen iPad and above. Meanwhile, Meta is working on a similar consumer-facing product , which was announced in September, called Horizon Hyperscape.

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Upload VR

APRIL 13, 2025

Apple Vision Pro 2 will be cheaper and lighter, not just a chip upgrade, and the company is working on a Mac-tethered headset too, Bloomberg's Mark Gurman reports. In the latest edition of his weekly newsletter, Gurman claims that Apple is "readying" two new headsets, a Vision Pro successor and an entirely new Mac-tethered headset.

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Road to VR

MARCH 24, 2025

Citing industry sources, the report alleges Samsung is developing XR glasses (noted as ‘smart glasses’ in the reportmore on that below) with the goal of releasing them by the end of the year. Now, a report from ETNews (Korean) maintains the South Korean tech giant may also have a pair of XR glasses up its sleeves.

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XR Today - Virtual Reality

JANUARY 14, 2025

Pico, Varjo, HTC VIVE, and even Meta are all experimenting with premium and affordable VR headsets for business use, as well as intuitive device management software. Can you afford to invest in premium options, like the Apple Vision Pro, or the Pico 4 Enterprise Ultra? So, how do you pick the right solution for your needs?

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Notably, in its official press releases regarding NVIDIA robotics updates, Apple’s Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey. How is NVIDIA Leveraging Apple Vision Pro? XR plays a vital role in capturing crucial data for this journey.

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Road to VR

OCTOBER 4, 2019

According to a MacRumor report and regulatory filings with the UK government, Apple may have quietly acquired UK-based motion capture firm IKinema. Furthermore, the company’s physical UK address has been legally changed to 100 New Bridge Street in London, the very same for Apple Europe Limited. Image courtesy Companies House.

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Road to VR

JANUARY 31, 2025

The company additionally announced the appointment of David Baron as Chief Operating Officer, a founding executive at Hulu, and industry veteran of Fox Digital Media, Paramount, and Microsoft.

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Road to VR

FEBRUARY 27, 2024

Hugo Swart, General Manager and Vice President of XR at Qualcomm, has announced his departure from the company at a pivotal moment in the industry. Samsung, Google, and Qualcomm are publicly partnered on that project , with the expectation that Qualcomm will make the chips, Samsung will make the hardware, and Google will make the software.

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Road to VR

JANUARY 7, 2025

The display is capable of 90 FPS and 1,000 nits (at 20% duty cycle), with 96% DCI-P3 color coverage, putting it above Apple Vision Pro in terms of resolution and color accuracy. We got an opportunity to go hands-on with the pre-XYN prototype in July , back when it was still being referred to as the Sony SRH-S1 content creation system.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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XR Today - Virtual Reality

APRIL 1, 2025

Already, companies across industries are tapping into the benefits of HTC headsets, using them for everything from surgical training and patient care to team collaboration. Additionally, companies like Apple and Varjo do offer headsets with more impressive visuals and higher levels of processing power.

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HTC Hardware Eye Tracking Apple 161

Upload VR

FEBRUARY 3, 2025

Apple and Sony are still working to bring PS VR2 Sense controller support to Vision Pro, Bloomberg's Mark Gurman reports. Gurman has a relatively strong track record of reliably reporting on Apple's product plans years in advance, and successfully described most of Apple Vision Pro's hardware and software before it was officially revealed.

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XR Today - Virtual Reality

MAY 12, 2024

If you want to make the most of Apple’s latest spatial computing phenomenon, you’ll need the best Apple Vision Pro apps. Since then, Apple has gone all-in on expanding its app store. What are Apple Vision Pro Apps? Think of things like the Apple iCloud and Wallet apps.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Road to VR

JANUARY 23, 2025

So no demos beyond those early, closed door hands-ons allowed last month.Check out the video below, courtesy of The Verge : Drawing design and software cues from Meta Quest and Apple Vision Pro, the device features a rigid strap, eye-tracking, pancake lenses, and ergonomic design, which wethought was pretty close to Quest Pro in terms of comfort.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. The coronavirus pandemic is impacting every industry, and the AR/VR space is no exception. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. Find out more or contact us to participate here. Hard to say.

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro.

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XR Today - Mixed Reality tag

NOVEMBER 27, 2024

While the mainstream rise of Apple Vision Pro, Meta Quest 3S, and Ray Ban smart glasses took centre stage for dedicated audiences, profound market shifts behind the scenes may shape the future of XR potentially towards mainstream AR wearable technology. 2024 was another busy year for XR.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

The firm is clearly on an active mission to become an undisputed leader in industry and enterprise-facing technology solutions, and its expertise in RT3D rendering is pushing that goal forward. The move enables NVIDIA Omniverse developers to stream their Universal Scene Description (OpenUSD) workflows to an Apple Vision Pro headset.

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XR Today - Augmented Reality tag

FEBRUARY 3, 2025

This week, Bloomberg reported that Apple is dropping the development of Mac-ready AR smart glasses. Seemingly, the Apple AR smart glasses device would work alongside and tether to Mac hardware, indicating that computing power would be shared between devices, unlike the Vision Pro’s standalone design.

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Apple AR Immersion Data 101

ARPost

JUNE 28, 2023

The long wait for a mixed reality headset from Apple will soon be over with the recent launch of Apple Vision Pro. Earlier this month, Apple unveiled its highly anticipated XR headset at the WWDC 2023 event. The Apple Vision Pro is set to hit US Apple stores in early 2024.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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Road to VR

SEPTEMBER 21, 2019

Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. The mode is part of Apple’s ‘StarBoard’ system which was recently uncovered in iOS and described therein as a “system shell for stereo AR enabled apps.”

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XR Today - Virtual Reality

JANUARY 17, 2025

Following the massive week that was CES earlier this month, the XR industry is now recovering, with audiences still coming to grips with the latest news from the blockbuster event. Either way 2025 is kicking off with fire in its belly, the year ahead may have a lot to hold for the industry.

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Road to VR

APRIL 25, 2023

If the avalanche of recent reports can indicate anything at all, it seems Apple is entering the VR/AR headset market fairly soon, bringing along with it the most inflated expectations the industry has ever seen. The Apple Watch wasn’t the first smartwatch either. In case you haven’t noticed, Apple is a big deal.

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Apple AR Industry Software 363

Upload VR

FEBRUARY 15, 2025

Prima Immersive on Apple Vision Pro offers the highest quality immersive 3D video yet, sharper than even Apple Immersive Video. We highly praised Apple Immersive Video in our Vision Pro review, and Prima is even higher quality. So how is Prima sharper than Apple Immersive Video, if it's the same resolution?

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VRScout

JULY 12, 2021

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” Our solutions create value for the gambling industry and offer competitive differentiation to attract new Generation X, Y and Z players worldwide.”.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

The firm is cementing its modern legacy in the AR smart glasses market by unveiling the XREAL One Series, an XR wearable that the company calls the “biggest leap forward for the consumer AR industry.” Xu said: Our world-leading low latency produces a super stable spatial display that’s surprising everyone who sees it.

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. The headset has been relatively easy to speculate on, seeing as it is the fourth iteration of flagship headsets in a familiar and built-out hardware and software ecosystem. Apple Vision Pro starts at $3,499.” But, could it replace a Meta Quest?

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Apple Hand tracking Controllers AR 272

The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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