Upload VR

MARCH 7, 2025

Meta will recommend that developers use the built-in OpenXR support of Unity and Unreal from next week. OpenXR is the open standard API for AR/VR/MR, supported by the vast majority of the industry. Almost every headset and runtime supports OpenXR today, except for Apple Vision Pro and PlayStation VR2 on PS5. What Is OpenXR?

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Upload VR

MARCH 6, 2025

Meta's Unity and Unreal "OpenXR" integrations block other PC VR headsets, and developers aren't happy about it. OpenXR is the open standard API for AR/VR/MR supported by the vast majority of the industry. Pretty much every headset and runtime (except Apple Vision Pro and PlayStation VR2 on PS5) supports OpenXR, sure.

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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Road to VR

DECEMBER 12, 2024

The company is pitching this as a comprehensive spatial computing platform, and hopes to establish its own territory in the XR landscape against incumbents Meta and Apple. Functionally, this is all pretty similar to what Apple is doing with VisionOS, but Android flavored. Gemini is built right into Android XR.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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Road to VR

JANUARY 21, 2025

While StadiaGoogle’s short-lived cloud game streaming serviceis probably the most recognizable example in recent years, the XR industry already has first-hand experience with the practice. We never sort of disengaged with this community and this industry,” said Izadi.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro.

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The Ghost Howls

DECEMBER 16, 2024

Developers can already access a preview of the development environment for native, Unity, WebXR. As for Project Moohan, details are very scarce: it seems like a mix of the Quest Pro and the Apple Vision Pro: it has an external battery, high-definition displays, and a very detailed passthrough. million units, down from 7.7

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The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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Road to VR

APRIL 17, 2024

evolves the standard by incorporating new functionality that was important to the industry but previously not standardized. The update shows the standard evolving as industry needs emerge, an outcome that’s part of the standard’s design. Image courtesy Khronos Group Following the OpenXR 1.0 “OpenXR 1.1

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Road to VR

JUNE 12, 2023

Cloudhead Games is one of the most successful and senior VR studios in the industry. In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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Road to VR

DECEMBER 12, 2017

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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VRScout

SEPTEMBER 8, 2017

The industry has seen the release of not one, but two powerful AR platforms , support from a wide variety of developers, and some of the coolest immersive experiences of the year. ManoMotion will support Unity iOS initially with Native iOS integration coming in a later update.

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Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market. Interestingly, the Android XR ecosystem comes as Meta pushes its Horizon OS and Apple with its visionOS.

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XR Today - Virtual Reality

MAY 12, 2024

If you want to make the most of Apple’s latest spatial computing phenomenon, you’ll need the best Apple Vision Pro apps. Since then, Apple has gone all-in on expanding its app store. What are Apple Vision Pro Apps? Think of things like the Apple iCloud and Wallet apps.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. How would there otherwise be scarcity?

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education. Apple ARKit.

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XR Today - Mixed Reality tag

OCTOBER 31, 2024

The Fusion Sticky Notes solution aims to enable seamless enterprise collaboration within MR workspaces that users can view on various devices, such as an Apple Vision Pro. More on AWE 2024 At AWE 2024 , Photon will showcase the Sticky Note service and leading XR workplace innovations from prominent industry firms.

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The Ghost Howls

OCTOBER 24, 2022

Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. In fact, at launch, it won’t even be possible to create Unity content for it. Valkyrie Industries announces armbands to offer muscle resistance for VR fitness. Other relevant news.

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The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news. Matias Nassi.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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The Ghost Howls

DECEMBER 9, 2024

Immersal indoor navigation system Another use case is the superimposition of virtual elements on a building for industrial use cases. Of course, this is also the mission of big players like Google and Apple. But we can think about other situations where indoor navigation may be very helpful, like hospitals or airports.

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VRScout

APRIL 14, 2020

Thanks to the rigorous submission processes used by major platforms, however, many independent XR content developers are finding it difficult to publish their experiences in marketplaces such as the Oculus or Apple App Stores. It would help the AR/VR industry prosper, which would come from supporting developers where they need it most.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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XR Today - Virtual Reality

APRIL 1, 2025

Already, companies across industries are tapping into the benefits of HTC headsets, using them for everything from surgical training and patient care to team collaboration. Additionally, companies like Apple and Varjo do offer headsets with more impressive visuals and higher levels of processing power.

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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AR Insider

JANUARY 7, 2020

After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of the sobering realities of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020.

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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XR Today - Mixed Reality tag

NOVEMBER 20, 2023

Last week’s Unite 2023 event saw a massive amount of updates from Unity, the world’s largest real-time 3D (RT3D) gaming engine company. The Unite 2023 event, a meeting of minds for Unity developers, solution providers, and executives, explored the latest updates on the leading platform.

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XR Today - Virtual Reality

SEPTEMBER 13, 2023

Speaking on the Unity integrations, Ivan Rajkovic, CEO of SpectreXR, noted: We’re excited to expand hand-tracking support for OctoXR and enable even more Unity developers to create immersive and engaging interactive VR/AR experiences. Unity itself is a highly accessible graphics engine ready for a range of developers.

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XR Today - Mixed Reality tag

MAY 2, 2024

Effective May 15, 2024, Unity is introducing Matthew Bromberg as the company’s new Chief Executive Officer, President, and member of the Unity Board of Directors as the firm moves towards deploying its engine as an enterprise-grade RT3D design and collaboration – namely for game development and creating XR applications.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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