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Let’s meet at AWE… and “storm” Apple Park together!

The Ghost Howls

It’s a good occasion to meet there or to do something together for the possible launch of the Apple headset. Since I’m making this long trip from Italy, I’m staying some extra days to have the opportunity to do something cool. It will be my third time in a row at that event. Let’s talk about it.

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My doubts about the Apple headset and mainstream VR

The Ghost Howls

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. I was thinking about this topic this morning, and I want to share with you my stream of thoughts about Apple making VR mainstream, especially highlighting my doubts about it. Is now everyone already using an XR headset?

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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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The XR Week Peek (2024.10.01): Meta Connect 2024, Apple Vision Pro refresh, and much more!

The Ghost Howls

It was also the week when I returned to Italy, and eating my mother’s pasta again made me excited, too. Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset.

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The XR Week Peek (2023.05.23): Leaks and rumors about Apple headset intensify, VRChat to launch Creator Economy, and more!

The Ghost Howls

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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The XR Week Peek (2023.06.04): Apple to launch its headset, Meta unveils Quest 3 and many games, and more!

The Ghost Howls

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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The XR Week Peek (2023.07.11): Samsung headset delayed, Apple cheaper Vision delayed, and more!

The Ghost Howls

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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