The Ghost Howls

SEPTEMBER 23, 2024

I’m currently in Beijing and today I’m taking the plane to get back to Italy. Here in Italy, I have no idea where to buy any smartglasses, but I’ve seen many shops selling Ray-Ban Meta. Apple makes an exception because it is a fashionable brand itself and it has already a wide network of stores where people can buy its devices.

Unity 269

Unity Kenya Samsung AR 269

XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. To power Athena AI, ENGAGE XR is leveraging OpenAI’s Chat GPT service – now partially operated by Microsoft – the firm is also leveraging Dall.e

Apple 76

Apple Training Education Immersion 76

The Ghost Howls

AUGUST 28, 2023

After a few days where we thought we were all living in a big oven, here in Italy we’re having the first taste of Autumn, with the temperatures going down and a lot of rain falling from the sky. More info Is Apple working on the Vision Pro since 2007? That’s fantastic news for all Unity XR developers!

Samsung 313

Samsung Google Magic Leap Microsoft 313

The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

Apple 168

Apple AR Oculus Augmented Reality 168

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Best Buy has already published the page about Quest 3, marked as “Coming Soon”. appeared first on The Ghost Howls.

Unity 298

Unity Retail Eye Tracking Simulation 298

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

Augmented Reality 476

Augmented Reality Magic Leap AR Apple 476

XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

AR 70

AR Apple Eye Tracking Israel 70

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

Unreal 424

Unreal Apple Government Oculus 424

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google. supports VR.

Augmented Reality 386

Augmented Reality Virtual Reality Apple Tools 386

The Ghost Howls

SEPTEMBER 20, 2021

I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 ! Apple VR headset may feature a 3000PPI microOLED display.

AR 494

AR Nigeria Apple Oculus 494

The Ghost Howls

MAY 17, 2021

Kudos to Shachar Weis for discovering this: he told me about this news, and I have verified that it has disappeared completely from Amazon Italy and Amazon France, while some Redditors confirmed that the same holds for Amazon UK. An article by Microsoft Design details how some designers have created an AR cube with very natural interactions.

Eye Tracking 357

Eye Tracking HTC China Amazon 357

The Ghost Howls

MARCH 21, 2021

Image by Microsoft). When a journalist of IGN Italy was trying to install the new Xbox Wireless Headset on the platform, he was greeted with an Italian message saying “The VR goggle must be updated”. More info (Official Nreal website with purchase link) More info (Post on Vodafone DE blog). News worth a mention.

Sony 423

Sony Controllers AR Haptic 423

The Ghost Howls

MARCH 2, 2020

The damn coronavirus continues to impact all our lives: the fact that many countries are applying restrictions on flights to and from Italy is, for example, creating various nuisances to my job. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). News worth a mention.

Hand tracking 232

Hand tracking AR Oculus HTC 232

The Ghost Howls

OCTOBER 26, 2020

Coronavirus is back in Italy and from yesterday we’re having new restrictions like a night curfew, some kind of shops closed, etc… I hope that you and the people you love are safe. Facebook and Microsoft publish two interesting research projects for VR. The modality to ask for the adapters is not clear yet, though. Learn more.

HTC 398

HTC Oculus Conference China 398

The Ghost Howls

APRIL 27, 2020

Another busy week has passed by, and here in Italy we just got the news that lockdown measures will start to loosen from next week, but the road to go out as we wish is still long. We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management).

Course 263

Course Magic Leap AR Oculus 263

The Ghost Howls

JANUARY 29, 2019

Me participating at the press conference of Rome Reborn, in Italy. I gave a presentation of the first idea of a videodisc of the “ Plastico ” at a private conference held at Apple Computer in 1986 (my talk was published in 1998 here ). So the apps can be purchased in the stores of Apple and Microsoft.

Virtual Reality 247

Virtual Reality Study Education Oculus 247

The Ghost Howls

JANUARY 20, 2021

Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores. OpenXR will finally be implemented.

Virtual Reality 518

Virtual Reality Trends China HTC 518

The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). I’ve established a friendship with a company here in Italy that distributes HoloLens 2 , preferably in Italy but also worldwide. Sneak peek of the true Apple Glasses, courtesy of Chris Koomen.

Magic Leap 233

Magic Leap AR China Unity 233

The Ghost Howls

OCTOBER 30, 2022

It is also promoting the metaverse everywhere, also on mainstream media: yesterday a friend of mine who doesn’t work in tech told me to have seen a TV spot here in Italy about the metaverse. Meta wants all of us closed in a VR prison, but Apple/Snap/Niantic instead are the good guys doing AR. Meta is bad, Apple is our savior!

Magic Leap 545

Magic Leap Apple Microsoft Technology 545

The Ghost Howls

NOVEMBER 27, 2023

Italy won the Tennis Davis Cup, and that was pretty cool to see (the match between Sinner and Djokovic was just incredible). If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself.

Augmented Reality 346

Augmented Reality Apple Samsung Ukraine 346

The Ghost Howls

FEBRUARY 9, 2020

Let’s see how Apple and Google will answer. I’m also adding a bonus video that shows you that you can use Microsoft Maquette to create immersive movie storyboards in an easy way. I’m going to have a talk about marketing in AR/VR together with Francesco La Trofa in my city of Turin, Italy for the Torino Digital Days! Great post.

Hand tracking 424

Hand tracking AR Augmented Reality Oculus 424

XR Today - Virtual Reality

JULY 29, 2024

EssilorLuxottica, a multinational corporation based in Italy and France, is already working with Meta on developing Ray-Ban Meta smart glasses. Based on LSEG data, this stake could be valued at $4.73 billion, given the company’s overall valuation of over $94 billion.

Magic Leap 159

Magic Leap HTC Hardware Italy 159

The Ghost Howls

OCTOBER 16, 2022

This is ridiculous, not only because the Pro costs a lot of money, but also because it is sold as a “work device” I don’t know how things work where Zuck lives, but here in Italy, a typical workday is 8 hours, not 2. Unless Apple kills it, of course… Productivity ecosystem. Partnership with Microsoft.

Microsoft 435

Microsoft Eye Tracking Controllers Video 435

The Ghost Howls

OCTOBER 27, 2019

I’m back in Italy, and finally, I can eat again some good pasta… even if I will miss ?? Image by Microsoft). Microsoft wants to play safe, though, so it is now launching it only in two small countries , so that to identify possible problems only in a small subset of the worldwide population before the big launch.

Magic Leap 169

Magic Leap AR Samsung Oculus 169

The Ghost Howls

NOVEMBER 10, 2019

If you will be in Italy, please come visiting me! Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. More info (Apple and Valve partnering) More info (Road To VR’s skeptical editorial on the news). Image by Eurogamer).

Augmented Reality 163

Augmented Reality Google Machine Learning AR 163

The Ghost Howls

MAY 20, 2021

Italy, Canada, and China together to create an amazing video about these VR glasses! We all wonder who can be the Facebook competitor, and we often talk about Microsoft, Apple, Samsung, but we usually forgot about Huawei. I strongly advise you to watch it here below. The importance of Huawei.

China 511

China Controllers Video Course 511

The Ghost Howls

AUGUST 2, 2021

If I had known people could like it, I would have not made it in 5 minutes with Microsoft Word, lol. What a fun thing, this is the power of the intern… no, sorry, of the metaverse. (And if you were wondering, yes, I’m very happy about the two amazing gold medals that Italy won yesterday at the Olympics!).

Groups 385

Groups Japan Machine Learning Canada 385

The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

Video 328

Video Eye Tracking Unity Zeiss 328

The Ghost Howls

MARCH 28, 2021

Basically, it is an open and distributed platform to provide the AR Cloud (which is, in turn, a distributed, shared, and persistent augmented reality), that opposes itself to the private AR Clouds that companies like Facebook, Apple, Microsoft, and Niantic are building. And the first one, highlighted by Julia, is that it is accessible.

AR 349

AR Augmented Reality Data Apple 349

The Ghost Howls

DECEMBER 8, 2021

Today is a special day in Italy when families prepare the Christmas Tree, so I decided to publish a very special post that is a big gift to the whole XR community. Even the big players like Sony, Apple, and Microsoft have substantially reduced their production estimates for 2022, whilst processor manufacturers talk of delays into 2024.

Controllers 493

Controllers Haptic Hardware Simulation 493

The Ghost Howls

SEPTEMBER 16, 2019

HTC has launched a new headset, we have another confirmation of Apple glasses, we read about the first hands-on on Kura glasses, and many other things have happened! All of this shows how Apple is most probably testing internally its AR glasses and so the launch may be not that far away (probably in 2020). Attend the View Conference!

AR 166

AR HTC Google Microsoft 166

The Ghost Howls

SEPTEMBER 20, 2020

I’ve preordered my basic $299 one (€349 in Italy) and it will arrive on October, 15th. For sure the announcement at FC and the release date in 2021 have been studied to put some pressure on Apple , which seems to be the only rival to Facebook for what concerns the AR future. Maybe who invented the name was a fan of this song.

Oculus 543

Oculus AR Data Gaming 543