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MagicLeap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its MagicLeap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.
Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to MagicLeap One or Microsoft HoloLens. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets.
Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.
This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. Bytedance is trying to expand also in Japan , launching the Pico 4 with the support of many influencers.
It’s been called the AR Cloud by many, the Magicverse by MagicLeap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.
One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus. Spatial Anchors.
While Nreal Light could only detect flat planes such floors and tables, Xreal Air 2 Ultra can apparently generate a 3D mesh of your room, as Meta Quest 3 and high-end AR devices like MagicLeap 2 can. In addition to scene meshing, Xreal is also promising hand tracking, permanent spatial anchors, and arbitrary 2D image tracking.
ARway.ai, a firm working with various XR device leaders, such as Apple and MagicLeap, to leverage its unique immersive wayfinding platform for a broad range of use cases, recently announced a new partnership that amplifies its product offering to an increasingly sizeable international user base.
And MagicLeap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years. But they got acquired by Google, so they´re gone for now.
As popularised by Meta Ray Ban Smart Glasses and the Apple Vision Pro spatial/MR computing headset, interest in VR hardware is moving towards upcoming AR/MR devices. However, Evolve Business Intelligence explains that China, Japan, South Korea, and India are “key markets” for AR/VR growth and adoption.
EasyJet and British Airways followed with Apple Watch apps allowing travelers to receive real-time flight updates and board their planes with just a flick of the wrist. Very recently, Air New Zealand announced a partnership with MagicLeap and Framestore to develop MR content highlighting New Zealand as a travel destination.
Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.
Meta bought Luxecel, Apple Limbak. It is obvious that this product was ideal to build AR glasses. Meta’s competitor Apple has instead acquired Limbak (even if the acquisition has not been officially confirmed). More info (Meta acquires Luxecel) More info (Limbak got acquired) More info (Probably Apple acquired Limbak).
Most people know Xu due to his dispute with American virtual reality company MagicLeap. In June 2019, MagicLeap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. While at Zynga, he co-created the game FarmVille and served as the CTO of Zynga Japan. 14- Kai Liang.
If we exclude the major tech companies (Facebook, Valve, etc…) and the meteor MagicLeap, this is the first VR company to reach this status, and this is another sign of the health of the virtual reality ecosystem. Apple XR headset may weight less than 150g. Pico CEO wants the Neo 3 to sell 10x the Neo 2. More info More info.
In Japan, new PSVR bundles will include an adapter in the box, while in the West the adapter won’t be included, but it will be given for free to existing PSVR users. More info (PSVR bundles in Japan) More info (PS Camera adapter will be given for free). Sony has answered this question in the weekend. Learn more.
Peggy Johnson is the new CEO of MagicLeap. MagicLeap has finally a new CEO: Peggy Johnson. Johnson will have the not easy task of deciding a clear route for MagicLeap, making the company become profitable in the enterprise market after so many failures in the consumer one. News worth a mention.
This also means that there is more contamination from the West and also from Japan, considering that this island was part of Japan various years ago. 3D objects had washed out colors , a bit like when you see AR objects through HoloLens 1 and MagicLeap One … they appeared a bit semi-transparent.
For sure the announcement at FC and the release date in 2021 have been studied to put some pressure on Apple , which seems to be the only rival to Facebook for what concerns the AR future. Also Aria is untethered but it works together with an external box. For more news on Project Aria you can refer to this official blog post by Facebook.
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