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This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. Consumer brands, if fitting to the medium, should start to build an AR knowledgebase. Buried in that statement is the lesson to avoid the fate of those who were late to mobile advertising.
You can think of JigSpace as a sort of ‘How To’ manual that aims to cover practically any product and device on the planet with a little help from Apple’s ARKit. Combine that with existing knowledgebases and a compelling solution is possible. JigSpace wants to be that app.
We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. Founded in 2000, the Ness Ziona, Israel-based firm designed products for Scorpion helmets used in fighter jets like the A-10 Warthog and F-16 Fighting Falcon.
Compatible with Apple’s iOS operating system, it will enable ChatGPT artificial intelligence (AI) on smart glasses and wearables. The next-level solution for human-computer interfacing (HCI) aims to provide hands-free access to global knowledgebases using voice prompts.
The reserve pass-through cameras also enable Meta to take another direct shot at soon-to-be market competitor Apple; the firm is equally providing a reserve pass-through feature in its upcoming Vision Pro device.
AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. However, the XR space is still emerging.
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