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And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. The writing has been on the wall for a long time. Whether an Apple entrance is real this time or not, AWE is bracing itself.
UploadVR Ian Hamilton I tried a brief hands-on with the headset and its unusual controllers at the Augmented World Expo conference in LongBeach. Both interactions seemed less reliable and intuitive than the pinch gesture on Apple Vision Pro and Meta Quest headsets.
XR Guild in the Big Apple XR is blowing up in NYC. Healing Heroes is an immersive cross-platform game where the Apple Vision Pro user plays as a patient, while iPhone users act as rescuers. The NYC event proved that XR isn’t just for entertainment—it’s a tool for education, safety, and social change.
Then there’s Apple’s Vision Pro which focuses on entertainment and productivity. The event is being held in LongBeach, California from June 10th to 12th, and it’s expected to host more than 6,000 attendees, 300 exhibitors, 400 speakers, and a 150,000 sqft expo floor.
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