The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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The Ghost Howls

DECEMBER 6, 2021

Upload did it again: on December, 2nd, the big XR magazine has streamed a big showcase of many news about VR games. Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. The launch of the headset should come many months before the release so Apple can present the device before the FCC approval.

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The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news. Matias Nassi.

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. Matias Nassi.

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The Ghost Howls

MARCH 11, 2025

Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation. So, this is just random hype about Apple, as usual. More info Apple releases Spatial Gallery visionOS 2.4 beta 2 is now available for Apple Vision Pro, and it brings Apples new Spatial Gallery platform.

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The Ghost Howls

FEBRUARY 17, 2024

It has hand tracking, and the Pro model also has eye tracking, like Apple’s device. Then he ended the video by saying that Apple has a closed ecosystem model, while Meta is open, and sometimes an open model won, like in the PC case. ARKit), but usually, all new features announced by Apple are like old features for Android users.

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Apple Hand tracking Video Eye Tracking 485

VRScout

SEPTEMBER 20, 2021

This year’s winners include Apple’s Ted Lasso , NBC’s Saturday Night Live , HBO’s Last Week Tonight , and other recognizable projects from some of the biggest names in the biz. Developed in collaboration with TIME Magazine and NASA, the four-part series offers an unprecedented look at life in space.

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Filming Oculus Entertainment Apple 467

The Ghost Howls

NOVEMBER 9, 2023

Some magazines talked about thousands of people laid off, but Bytedance refuted that the scale of the operation was that big. More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. There are rumors also about Apple thinking about using the Vision Pro for health and fitness.

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ARPost

JANUARY 7, 2021

You will find them in consumer electronics magazines, on game forums, and in specifications for AR glasses. These AR terms define the two software development kits (SDK) launched by Apple and Android to help developers create native AR apps for the most popular mobile operating systems. ARKit and ARCore. Augmented Reality Face Effects.

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AR Augmented Reality Software Technology 538

The Ghost Howls

FEBRUARY 12, 2024

Since we are still in the hype phase for the Vision Pro, this roundup will still be centered a lot on Apple’s device, simply because almost all the VR magazine articles, the Tweets, and whatever people in XR are saying, at this moment is always about the Vision Pro.

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ARVR

JANUARY 21, 2021

According to MacRumors Apple has been exploring virtual reality and augmented reality technologies for more than 10 years based on patent… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine ».

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Apple AR Augmented Reality Virtual Reality 130

The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us. The big dogs are all coming.

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The Ghost Howls

MARCH 20, 2023

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. A pretty useless one, like all the rumors about Apple and its glasses. And luckily for you, I have one. Such great news!

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Next Reality AR

DECEMBER 15, 2017

Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. We did a lot of work, thinking about and understanding both VR and AR," Schiller told UK-based technology magazine T3. "We

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Augmented Reality Apple AR Technology 150

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

MARCH 14, 2022

This week some selected journalists from popular online magazines like CNET and The Verge have been able to have a preview of the upcoming Magic Leap 2 glasses. Apple chips may be its secret weapon for XR. More info (Apple M chips) More info (Rumors on M2 chips in the upcoming Apple headset). Other relevant news.

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Magic Leap Apple Ukraine AR 440

ARVR

NOVEMBER 25, 2020

Welcome back to Part 3 of my series on Apple Glass. Part 1 elaborates on their aesthetic design, and Part 2 discusses potential features… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine ».

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Apple Virtual Reality AR Augmented Reality 130

The Ghost Howls

APRIL 13, 2020

A new leak coming from Twitter user choco_bit and published by online magazine 9to5Mac seems to point to the fact that the upcoming iPhone 12 Pro phone may feature a rear depth camera. Well played Apple. If Google and Apple are working on AR maps here in the west, the giant Huawei is doing in the same in China. Image by Acer).

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The Ghost Howls

NOVEMBER 7, 2022

Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. Apple AR glasses may have been pushed back to 2025–26. According to a new rumor, Apple AR glasses may have been pushed back from 2024 to 2025–26. Other relevant news.

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Machine Learning Sony Augmented Reality Microsoft 533

The Ghost Howls

SEPTEMBER 4, 2023

Top news of the week (Image by Meta) Meta may be working on a very cheap Quest and very expensive Quest Pro 2 Thanks to Twitter user Lunayian , I got to read an article written by a Korean magazine with some very interesting rumors about Meta. I’m not so sure that this is the kind of content people are looking for.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes. Funny link.

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Google Oculus AR Unity 482

The Ghost Howls

SEPTEMBER 21, 2019

And to be the leader in some years, it has to start going public now, also to begin competing with Apple, that will probably announce its AR glasses next year. But Facebook has a big problem and that big problem is called Apple. Concept of a future AR glass by Apple (Image by iDropNews).

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Oculus AR Augmented Reality Apple 391

ARVR

APRIL 19, 2021

Enterprise AR: 7 real-world use cases for 2021 Lite AR Picking up where we left off in the last installment of this series, Apple could inflect the AR glasses market when it enters. We don’t know for sure, but clues point to a likelihood that Apple will eschew common AR connotations. In other words, Apple won’t launch AR glasses?—?at

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Apple AR Retail Augmented Reality 130

ARVR

APRIL 19, 2022

Picking up where we left off last week in examining the drivers and dynamics of the AR glasses market, the biggest question on everyone’s mind is what will Apple do? Among potential product and business models for AR glasses, Apple could end up setting the standard in its rumored market entrance. This includes why , what, and when.

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ARVR

JULY 23, 2020

The Apple glasses I would wear What would it take to make me replace my iPhone with AR glasses? Incoming call on Apple glasses. UI credit: Strahil Hadzhiev Apple glasses are coming. Apple glasses should look like ordinary glasses so people are not afraid of you when they see you on the street Trending AR VR Articles: 1.

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ARVR

MARCH 31, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple. Part II: Apple Apple’s AR play?—?as But that doesn’t mean Apple doesn’t have geospatial components in its AR master plan. This will also tap Apple’s spatial mapping efforts.

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AR Insider

JANUARY 22, 2021

This sentiment was accelerated in several clues that indicated Apple’s rumored AR glasses will lean more towards fashionable frames than graphically-intensive ones. This could support Apple’s multi-device ecosystem approach to AR (including glasses) that tap into several senses. And it doesn’t end there… 3.

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The Ghost Howls

AUGUST 14, 2023

The Chinese magazine VRTUOLUO has published some photos of what looks like an early prototype of the device. This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130

ARVR

AUGUST 28, 2020

Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine ». Is it really what consumers want, though?

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ARVR

FEBRUARY 4, 2021

Bloomberg published another update on Apple’s headset plans last week, and headlines across the web are shouting Apple is building a VR headset! Bloomberg’s reporting on Apple is historically accurate and the information in the article is broadly in line with previous reports, so I find it credible. Where does the processing go?

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Apple AR Virtual Reality Augmented Reality 130

ARVR

MAY 2, 2022

it’s Apple. Apple of My Eye Among potential product and business models for AR glasses, Apple could end up setting the standard in its rumored market entrance. Indeed, many AR proponents are banking on this outcome, as it could accelerate the AR market through Apple’s signature “halo effect.”

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The Ghost Howls

NOVEMBER 21, 2023

One of the consequences of the launch of Unity 6 is that Unity also finally released to the public the Unity beta package to develop for VisionOS, so that finally all of us Unity developers can start developing for the Apple Vision Pro, trying our prototypes on the emulator. Great job, Vuzix.

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ARVR

MARCH 16, 2023

This is where AI could revive AR given that its proposed savior, Apple, itself has an Achilles Heel: Siri. That means that Apple has from now until a circa-2025 AR glasses launch to build or buy a more functional intelligence layer (note: Apple could enter the market sooner with a mixed-reality headset with passthrough AR).

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The Ghost Howls

JULY 25, 2022

We often talk about Apple and Meta, but we should not forget that Google is still in the match, and that in the AR Cloud race, it has still many cards to play, like the mapping of all the world already made with Google Maps. Matthew Ball talked about the metaverse on all magazines. News worth a mention. Image by Matthew Ball).

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The Ghost Howls

OCTOBER 19, 2020

VR magazines have published this week many pieces of advice for new Quest 2 owners. Apple launches iPhone 12, Pro models have Lidar sensor. It is already being adopted by Apple and Samsung and it works more or less like an indoor GPS , where you can locate some gadgets from your phone by using this radio communication protocol.

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