The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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The Ghost Howls

MAY 7, 2022

Remember that Sony owns very famous IPs, so it may launch some exclusive games with VR support that get lots of visibility in gaming magazines. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

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The Ghost Howls

APRIL 13, 2020

A new leak coming from Twitter user choco_bit and published by online magazine 9to5Mac seems to point to the fact that the upcoming iPhone 12 Pro phone may feature a rear depth camera. Well played Apple. Microsoft releases Azure Remote Rendering. I will come out fatter from this quarantine . Top news of the week. supports VR.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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ARVR

JUNE 14, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Enterprise AR: 7 real-world use cases for 2021 Owning Enterprise AR Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity. ExpiCulture?—?Developing

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The Ghost Howls

OCTOBER 16, 2023

The main XR magazines talk about a very solid headset with good processing power and amazing visuals , with the passthrough being an improvement over the previous models, but still not perfect. A Quest 3 Lite at $199 could help a lot in making VR more widespread because of its cheap price. More info — Use Google Translate!

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ARVR

MARCH 16, 2023

Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. If there’s one company that has the potential to jumpstart the market, per its classic “halo effect,” it’s Apple. Beyond the “if?”

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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The Ghost Howls

JANUARY 11, 2022

I know many people that have tried this T-shirt: it has been one of the most discussed gadgets of CES in the community, even if it had no visibility on the most important VR magazines. Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses.

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The Ghost Howls

JULY 20, 2020

The Fraunhofer Institute for Telecommunications (FIT) together with various partners from industry including Apple, Ericsson, Huawei, Intel, Microsoft, Qualcomm, and Son y has confirmed the release and official adoption of H.266/Versatile Not a great evolution from Microsoft. Support this VR magazine!

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ARVR

OCTOBER 18, 2022

Another accelerant that accounts for steep revenue growth is the ultimate wild card in the AR glasses world noted above: Apple (more on that in a bit). Purpose-Built Back to Apple, speculation on its market entrance (timing and substance) could fill its own article. But it’s not just about Apple.

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ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers. These layers will fulfill various functions. Will the AR Cloud Underpin a “Real-World Metaverse?”

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ARVR

FEBRUARY 1, 2023

Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved. Given that, what are all the rumors about an Apple headset launching in Spring 2023?

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ARVR

MAY 11, 2022

Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners. These are all orbiting parts of Apple’s AR glasses master plan. Moves & Motivations Of course, Google isn’t alone.

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ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. Developing an Original World-Traveling VR Experience 4.

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The Ghost Howls

MARCH 7, 2022

Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. According to the Korean magazine Electronic Times, the device should be an AR glass and it should use one of Samsung’s Exynos chips.

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ARVR

MARCH 16, 2023

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit.

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ARVR

JUNE 30, 2020

Creating remote MR productions Even ahead of California’s enactment of its mirror legislation, tech giants Apple and Microsoft declared their support for the GDPR and similar legislation in the U.S. “We Apple CEO Tim Cook in a speech at the International Conference of Data Protection and Privacy Commissioners in October 2018.

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ARVR

JANUARY 13, 2022

It involves AR that doesn’t have the rich UX and graphical intensity of a Magic Leap One or Microsoft Hololens 2, but instead prioritizes style and wearability. Experientially Meaningful When it comes to integration, there’s one company that has a potentially-greater advantage: Apple. What is that exactly? Magic Leap One).

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ARVR

JANUARY 21, 2022

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. ARKit appears to have the best compatibility between software and hardware, as Apple is responsible for all aspects of their devices. billion by 2024.

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ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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The Ghost Howls

FEBRUARY 23, 2023

I thought it could have been great to give visibility to this very interesting magazine also in the West and at the same time ask them some questions on the current status of the VR market. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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The Ghost Howls

OCTOBER 25, 2021

For sure a rebranding is a great idea to focus the attention of all worldwide magazines on the upcoming Facebook Connect, which will have so huge visibility. Apple is having delays in the manufacturing of its XR headset. It is an original approach, but I have to discover more details before saying my opinion about it.

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The Ghost Howls

APRIL 20, 2020

I think the battle with Apple has just begun. Microsoft has released the news that it is increasing the availability of HoloLens 2 and that tens of thousands of units have been shipped to date. Basically, projects that give value to the device and to Microsoft in general. HoloLens 2 is expanding its availability.

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ARVR

DECEMBER 21, 2020

Stat: Well over 2000+ AR Mobile Apps Are Already Available in the Apple app store blowing Android out the water. Fact: Microsoft’s First-Generation AR Glasses, HoloLens, Sold Over 50,000 Units. Fact: Microsoft owns more than 10,000 VR/AR patents. You probably have one on your phone now.

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ARVR Magazine Podcast

JULY 23, 2024

Is Microsoft Designer a Canva destroyer? In today's podcast I review the new release of Microsoft Designer, which just came out of preview. Website: ⁠⁠⁠⁠⁠[link] Show N otes: Microsoft Designer - [link] Canva - [link] Today's Sponsor: Step Into The Future of Business with the Power of Generative AI!

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ARVR

OCTOBER 7, 2020

Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Apple recently introduced ARKit 4.0 However, AR is so much more than the gaming and entertainment industry. Don’t forget to give us your ?? !

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Peter Graham

FEBRUARY 10, 2020

Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space. Talking to Japanese magazine Nikkei Nintendo President Shuntaro Furukawa discussed its ongoing R&D: “We are not turning our backs on new technologies.

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ARVR

OCTOBER 29, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. In partnership with Nvidia, Microsoft, and Cesium, it offers a real-time 3D creation engine for producing immersive mapping and digital twins of real-world locations. Point your phone (or future glasses) at places and objects to contextualize them.

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ARVR

JULY 9, 2020

Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017). The FLARToolKit software was announced for free use, ported by the Adobe Flash platform.

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ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

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ARVR

SEPTEMBER 22, 2022

Since location anchors are dependent on Apple Maps data, this means that if the city is not supported by Apple Maps, functionality for location anchors may be limited. By using these architectural features in conjunction with Apple Maps Look Around data, a user’s location can be better approximated for location anchors.

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ARVR

DECEMBER 1, 2021

Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. Facebook itself has also been heavily criticized since the beginning and is generally considered controversial. What is the metaverse? Don’t forget to give us your ?? !

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