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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode.

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Google Partners With Magic Leap to Secure Key Tech for AR Headsets

Road to VR

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.

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The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more!

The Ghost Howls

Image by Magic Leap). First previews show Magic Leap 2 qualities. This week some selected journalists from popular online magazines like CNET and The Verge have been able to have a preview of the upcoming Magic Leap 2 glasses. Apple chips may be its secret weapon for XR. Other relevant news.

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Apple’s Upcoming Headset “so good”, According to Oculus Founder

Road to VR

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.”

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap. Image by Oculus, from Road To VR).