Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs. VR game Walkabout Mini Golf.

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Upload VR

MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

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XR Today - Augmented Reality tag

JANUARY 23, 2024

ARWay’s solution will help the region’s leaders achieve this goal by presenting an engaging and innovative approach to tourism and on-site customer experiences. Speaking on its work with Apple, CEO Gappelberg also added: The long awaited Apple AR glasses are here! The innovative service from ARway.ai

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

JUNE 27, 2022

Zuck has presented four different prototypes, each one focused on a single one of these aspects. We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. Other relevant news. Image by The Information). Useless news.

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The AR Show

JUNE 4, 2019

After a career in game development, working on projects for EA, Atari, Apple, and many others, Paul joined Magic Leap prior to their first outside round of funding. Paul helped to lay the groundwork for the Magic Leap SDK, and got a good look at the future of spatial computing in a world where we’re all wearing smartglasses.

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XR Today - Augmented Reality tag

APRIL 26, 2024

Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. ” Trace is made up of a team with backgrounds from Magic Leap, Disney, Samsung, DARPA, and Harvard.

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AR Insider

JULY 15, 2020

Visually immersive and contextually-aware AR glasses like Magic Leap One and Hololens 2 require optics whose power consumption and heat dissipation necessitate bulky headgear, rather than anything you’d consider “eyewear.”. This comes down to a classic design tradeoff. Signals in today’s market support this play.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them. When it comes to everything else?

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VRScout

JULY 14, 2019

Similar to other AR headsets, such as the Magic Leap One Creator Edition or Microsoft HoloLens, a tiny projector mounted near the temple would project a small image onto the lenses in front of the user’s eyes. Recently, Apple filed a patent for its own consumer VR/AR headset. Image Credit: US Patent and Trademark Office.

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VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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ARPost

DECEMBER 10, 2022

Varjo’s “ Reality Cloud ” allows users to join XR meetings including remotely present coworkers and virtual assets. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). For example, Magic Leap has had a partnership with Google Cloud for the past year now.

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

Apple CEO Tim Cook’s interest in augmented reality is well documented , and his confidence in it seems to have only grown over the past few months. Cook thinks AR could appeal to as many people as Apple’s iPhone does. Or does the tech giant have plans for a HoloLens or Magic Leap-like competitor?

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ARVR

SEPTEMBER 10, 2021

Or the device’s AR features could be present but minimal, involving light notifications. Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and Magic Leap One. As usual, it depends.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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XR Today - Augmented Reality tag

MAY 31, 2024

Sightful CEO Tamir Berliner , who previously worked at Magic Leap, said in a blog post: “For the first time ever there’s a reason to use spatial computing that springs from an everyday need. I’m extremely proud to present the fruition of years of work, global collaboration during pandemic, war, infinite flights, multi-cultures.

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The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. The device took a while to hit the market.

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The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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The Ghost Howls

SEPTEMBER 24, 2024

The Quest 3S will be probably marketed as the most affordable mixed reality headset on the market , so Meta may want to show that it can do Spatial Computing like the Apple Vision Pro but at less than one-tenth of the price. Games are a type of content where Meta is very strong while Apple has a lacking ecosystem.

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Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) Magic Leap 2 has inside-out tracked controllers. and price (will it be affordable for PS5 users?)

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XR Today - Mixed Reality tag

JANUARY 23, 2024

Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event. With keynotes and presentations, attendees can learn how best to leverage XR based on the experiences of visiting speakers. Notably at SPIE.AR|VR|MR, If the mainstream boom happens, events like SPIE.AR|VR|MR

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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ARPost

NOVEMBER 20, 2019

Users of the app for Apple and Android devices received a special invitation. Therefore, we always try to find interesting options on how to present our brand in a way that is relevant to our customers,” adidas Innovation and Trends senior manager, Florian Fiedler, said in a release shared with ARPost. Building the Experience.

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Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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The Ghost Howls

MAY 8, 2023

On June, 1st, at 10 am PT, Meta is going to stream a presentation with a lot of news about upcoming titles or upgrades of existing titles for the Meta Quest. T he event will be presented by Oculus Studios Executive Producer Ruth Bram like last year, but introduce new pre-event and post-event sessions.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. As Abrash unpacked later in his presentation, the original Alto PC at Xerox Parc required several moving parts that hadn’t previously been integrated.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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