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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.

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The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more!

The Ghost Howls

Image by Magic Leap). First previews show Magic Leap 2 qualities. This week some selected journalists from popular online magazines like CNET and The Verge have been able to have a preview of the upcoming Magic Leap 2 glasses. Apple chips may be its secret weapon for XR. Other relevant news.

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AT&T and Magic Leap Partnership is All About 5G, While Selling a $2,300 Headset Without It

Road to VR

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Android XR Debuts: Samsung’s XR Headset Revealed and Major Partnerships Create Stiff Meta Quest, Apple Vision Pro Competition

XR Today - Augmented Reality tag

Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market. Interestingly, the Android XR ecosystem comes as Meta pushes its Horizon OS and Apple with its visionOS.

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Is Wearability the Next Mobility?

AR Insider

Visually immersive and contextually-aware AR glasses like Magic Leap One and Hololens 2 require optics whose power consumption and heat dissipation necessitate bulky headgear, rather than anything you’d consider “eyewear.”. This comes down to a classic design tradeoff. Signals in today’s market support this play.

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