XR Today - Mixed Reality tag

JANUARY 19, 2024

The XR technology industry is moving forward sharply as Apple is prepped to debut its landmark device, following CES 2024 last week. In 2024, major computing firms, including Apple, are expected to enter the XR market, potentially spurring another wave of AR/VR/MR investment and adoption.

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Magic Leap Industry Data Apple 93

Upload VR

MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

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AR Insider

OCTOBER 22, 2020

Here we use the term “AR glasses” broadly to reference head-worn devices that allow you to directly see the real world as well as digital content, whether basic 2D content or more immersive 3D experiences tied to the real world, sometimes called Mixed Reality. What is clear is that the attempts to date have fallen short. We’ll get into that.

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The Ghost Howls

OCTOBER 22, 2021

Founded by Tomas Sluka in 2017, the startup has now grown to have up to 20 highly specialized employees , some of them taken from other companies in the field like Intel and Magic Leap. Notice that CREAL doesn’t want to manufacture a headset, but just to create a reference design for its display system for other companies to use.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this. Mark Zuckerberg is.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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XR Today - Mixed Reality tag

MARCH 22, 2024

The new Apple Vision Pro, which launched an update earlier this month , and other products due to come out soon will also help to promote growth, while macroeconomic conditions improve worldwide. Despite shipments for AR and VR headset declining by 23.5 percent last year, new IDC data points to shipments in 2024 rising by 44.2 million units.

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AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” In the interest of time and brevity, we’ll refer you to McDowall’s calculations which we separately examined recently. Then there’s Magic Leap. Lots of that is likely going to AR & VR.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. Kalinowski refers to the six new technologies in Meta’s AR device as new technology introductions (NTIs), and the company wants to get them right before release. The device took a while to hit the market.

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The Ghost Howls

JUNE 1, 2020

Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon. It seems a clone of the Vive Focus Plus, and this is because actually it is based on a reference design provided by HTC.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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Upload VR

OCTOBER 8, 2024

Its design looks to be a crossover between Apple Vision Pro and Meta Quest Pro. The headset's total weight is exactly the same as Apple Vision Pro, 650 grams, but the distribution of this weight is vastly different. 0:00 / 0:12 1× For comparison, Apple says the shipping Vision Pro has 12 milliseconds of passthrough latency.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2023

Although spatial technology has existed for some time, companies like Apple have spawned new interest. It’s an umbrella term referring to various technologies influencing how we interact with computer systems. The term refers to many different technologies and tools which work together to improve human/machine interaction.

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The Ghost Howls

MARCH 22, 2018

I immediately remembered that, some times ago, Upload VR analyzing the jobs listing of Oculus found the reference to a Monterey headset. And if you remember well, it is the same technology used by Vrvana, the startup recently acquired by Apple. But he agreed that it would have a lot of sense.

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Upload VR

APRIL 26, 2024

It's unclear whether Kalinowski's comment refers to the original Oculus Rift developer kit, which over 10 years ago showed that relatively wide field of view VR was possible with affordable and mass-producible hardware, or the first consumer Rift which launched in 2016. She switched to Head of AR Glasses two years ago.

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XR Today - Mixed Reality tag

FEBRUARY 12, 2024

However, it appears that despite using the spatial computing term before Apple, Microsoft is dropping more support for Windows Mixed Reality – a framework for enabling consumer-based desktop-powered MR experiences. Instead, they understandably referred to the power of AI in this space.

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TechCrunch VR

APRIL 3, 2023

The move is especially interesting in light of the relatively recent shift toward enterprise customers that’s been explored by Meta, Magic Leap and HTC. That does not, however, apply to Meta’s Quest headset, owing to what the executive refers to as its “closed system.” Pretty much all of the big players, outside of Sony’s PSVR.

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XR Today - Mixed Reality tag

FEBRUARY 12, 2024

However, it appears that despite using the spatial computing term before Apple, Microsoft is dropping more support for its HoloLens and Windows Mixed Reality – a framework for enabling desktop-powered MR experiences. Instead, they understandably referred to the power of AI in this space.

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TechCrunch VR

APRIL 30, 2019

Soon everyone will be wearing 3D-capable cameras to support augmented reality (often referred to as mixed reality) applications. This hard-wiring refers to people’s tendency to prefer avoiding a loss versus an equal win. The operating system services based on this data are referred to as the “AR Cloud.”

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AR Insider

NOVEMBER 27, 2019

These technologies, all coming of age in the 21st century are often referred to as “exponential” — true to Moore’s Law, about every 18 months their capabilities and performance powers double for the same cost. This is a common effect of computing technologies, known as “Moore’s Law” for the co-founder of Intel, Gordon Moore.

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Upload VR

OCTOBER 11, 2022

The “uncanny valley” refers to a well-known concept describing the discomfort people feel seeing faces that resemble humans but miss the mark in meaningful ways. Crossing The Uncanny Valley. And indeed, two other demos provided by Meta on either side of the live cross-continental call made clear just how far there is to go.

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UploadVR Between Realities podcast

FEBRUARY 4, 2017

From Rift to Apple Watch to Snap Spectacles, the trend is toward wearable computing. Meta is working on an AR headset, which puts them in the same league as Microsoft and Magic Leap. The challenge facing today’s developers is to recognize that the paradigm for personal technology is shifting.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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The Ghost Howls

JANUARY 2, 2019

Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. Rear view of the Magic Leap One. Leap Motion. You may ask why I’m adding Leap Motion here. Leap Motion’s North Star headset (Image by Leap Motion).

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XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Kopin is one, but they made a reference design that they’re hoping other companies like RealWear will adapt and manufacture and market. Magic Leap a lot of great people running off doing different things. Alan: Interesting.

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Kopin is one, but they made a reference design that they’re hoping other companies like RealWear will adapt and manufacture and market. Magic Leap a lot of great people running off doing different things. Alan: Interesting.

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

APRIL 28, 2020

We looked at the market that time a couple of years ago to look at who is really central to defining the reference stack. What that means that from a software architecture standpoint and a hardware standpoint, we try to make our software as optimized as possible for their reference designs. What's going to most AR and VR devices?

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Hand tracking Automotive Haptic AR 78

XR for Business Podcast

APRIL 28, 2020

We looked at the market that time a couple of years ago to look at who is really central to defining the reference stack. What that means that from a software architecture standpoint and a hardware standpoint, we try to make our software as optimized as possible for their reference designs. What's going to most AR and VR devices?

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Hand tracking Automotive Haptic AR 78

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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XR for Business Podcast

APRIL 28, 2020

We looked at the market that time a couple of years ago to look at who is really central to defining the reference stack. What that means that from a software architecture standpoint and a hardware standpoint, we try to make our software as optimized as possible for their reference designs. What's going to most AR and VR devices?

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XR for Business Podcast

AUGUST 26, 2019

” After he gave his TED Talk on it, there’s interest from Apple, and Google ended up buying his company. And so we have our Magic Leap build coming out very soon. And obviously the Magic Leap 1 is a tremendous device and we’re excited about Magic Leap as they continue to push the space.

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XR for Business Podcast

AUGUST 26, 2019

” After he gave his TED Talk on it, there’s interest from Apple, and Google ended up buying his company. And so we have our Magic Leap build coming out very soon. And obviously the Magic Leap 1 is a tremendous device and we’re excited about Magic Leap as they continue to push the space.

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AR Microsoft Samsung Magic Leap 78

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. Tablet mode may be a reference to how to launch 2D Android apps because a Facebook employee has inadvertently revealed that employees can already use some 2D apps like GDoc inside the Quest. was a lot of money?).

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Magic Leap AR Tips China 380

XR for Business Podcast

AUGUST 26, 2019

After he gave his TED Talk on it, there's interest from Apple, and Google ended up buying his company. And so we have our Magic Leap build coming out very soon. And obviously the Magic Leap 1 is a tremendous device and we're excited about Magic Leap as they continue to push the space.

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AR Microsoft Samsung Magic Leap 60

The Ghost Howls

MAY 30, 2022

The circle will close with the release of XR glasses, and we know that Niantic is also working on a reference system for them. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC. Other relevant news. News worth a mention. or no reason?

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