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Google and MagicLeap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Meta and Samsung’s similar Gear VR project faced a similar fate.
Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after MagicLeap was founded by Abovitz in stealth mode. So why Apple, and why now?
I thought it would have taken me a lot before I would be able to try the MagicLeap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried MagicLeap… how is it?” The three component of the MagicLeap One. I was amazed.
AT&T and MagicLeap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. MagicLeap’s marketing for its first AR headset, the MagicLeap One ‘Creator Edition’, has been… curious, to say the least.
These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.
Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” ” “ XR Casino has first mover’s advantage in providing XR SaaS solutions to online, traditional casinos and sports betting companies.
Notably, Google is developing the XR OS alongside Samsung; during the announcement, Samsung also highlighted how it is poised to release a headset in 2025. Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, MagicLeap, and Lynx, a new entry into the XR market.
According to a recently published patent application filed by Samsung, the company may be developing a foldable AR headset featuring a built-in display that automatically activates when the device is unfolded. Recently, Apple filed a patent for its own consumer VR/AR headset. Image Credit: US Patent and Trademark Office.
Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. In a somewhat surprising move, Apple confirmed that Safari on Vision Pro will support WebXR. But now Apple has confirmed that Safari on Vision Pro will indeed support WebXR.
Yesterday, during Samsung’s Upacked event, the technology giant gave a short but sweet insight into the future of its elusive but attention-grabbing Moohan headset. Samsung revealed the information on the device alongside its broader ecosystem updates, putting into perspective the value of a firm like Samsung in the XR space.
MagicLeap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine MagicLeap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in MagicLeap, leading a $542 million funding round back in 2014.
China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Snapdragon processor), Samsung S23 (OneUI 5.1/6.0, Snapdragon processor), Samsung S23 (OneUI 5.1/6.0,
The sunglasses-style AR headset is optionally being bundled with the recently announced Samsung Galaxy Note 20 in that country. When bundled with the Samsung Galaxy Note 20 or LG Velvet and a 5G data plan, Nreal Light AR comes to a pretty reasonable ? SEE ALSO Apple is Snapping up Many of MagicLeap's Former Employees.
Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus.
Leaked concept video featuring two Samsung AR devices has come to light. Although just concepts and not functioning products as such, it’s clear the Korean tech giant is gearing up to compete with companies like Facebook and Apple as they inch ever closer to releasing consumer AR headsets.
I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.
This week, a curious hire opportunity appeared over at Samsung, just in time for its concurrent augmented reality/mixed reality headset push. Specifically, the role is filling an XR Director gap at Samsung Research America as part of the division’s MPS (Mobile Platform Services), SRA, and Immersive Experiences (IMEX) Team.
Several major firms are taking to the event to showcase the latest in their AR/VR/MR endeavours, with a headline-stealing showcase coming via Samsung’s Moohan exhibition. At MWC 2025, Samsung showcased many products, from its mobile AI suite to new smartphones. The hardware design reflects Samsungs ecosystem-first approach.
Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.
In spite of the fact we’re joking around and playing Angry Birds on MagicLeap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.
Google and MagicLeap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but MagicLeap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in MagicLeap.
Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while MagicLeap will have to make its move to come out from the quicksands. My duck-face while wearing MagicLeap One glasses. The company to keep an eye on is MagicLeap. Standalone/All-in-two headsets.
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.
It has hand tracking, and the Pro model also has eye tracking, like Apple’s device. Then he ended the video by saying that Apple has a closed ecosystem model, while Meta is open, and sometimes an open model won, like in the PC case. ARKit), but usually, all new features announced by Apple are like old features for Android users.
With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. Google has already shared that its working with companies like Sony, MagicLeap, and Lynx.
By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.
Metaroom allows teams to collaborate over immersive visualisations of real-world spaces by leveraging room scanning features on Apple iPhone Pro or iPad Pro devices that generate a digital twin, allowing workers to access the data via the cloud ready to add additional information to an object for a chosen use case.
Samsung Eyes XR Director Hire This week, an interesting job opportunity surfaced at Samsung, coinciding with its push into augmented reality and mixed reality headsets. The XR Director will likely contribute to the development of the upcoming Moohan headset, as Samsung is actively pushing forward with this project.
The platform is built to work with Android devices and integrates directly with Google Play Services to provide a consistent framework for developers, similar to how Apples Vision Pro headset can lean on Apples App Store. And, we are continuing to collaborate with MagicLeap on XR technology and future products with AR and AI.
I got immediately hyped about this: we are all dreaming about AR glasses like MagicLeap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of MagicLeap on. It’s an intriguing possibility, that seems taken directly from sci-fi movies. in the future.
Most notable is Samsung’s entry into the headset space with an XR device, which leverages the AndriodXR OS. Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and MagicLeap, are championing the AndriodXR OS. Its upcoming moves may reflect this pressure.
There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) MagicLeap 2 has inside-out tracked controllers. and price (will it be affordable for PS5 users?)
Samsung will manufacture the chips for Facebook AR glasses. According to the Korean outlet “The Electronic Times”, Samsung will manufacture the tracking chips that will be used by Facebook AR glasses. A new patent highlights the possible design of future Samsung AR glasses. Bloomberg publishes new hints on Apple glasses.
This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. Firms such as Samsung, MagicLeap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. What a HTC/Google Unitifaction Mean?
Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.
Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.
Xreal Air 2 Ultra are true AR glasses, but they only work with two specific Samsung phones. While Nreal Light could only detect flat planes such floors and tables, Xreal Air 2 Ultra can apparently generate a 3D mesh of your room, as Meta Quest 3 and high-end AR devices like MagicLeap 2 can.
This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. Firms such as Samsung, MagicLeap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. What a HTC/Google Unitifaction Mean?
Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. Notably, Google is developing the XR OS in collaboration with Samsung, which also revealed plans to release an XR headset in 2025. However, as always, that future is not set.
The spatial line-up of brand partners represents a range of enterprise end-users, such as Adidas, Vogue, Ready Player Me, OpenSea, Polygon Studios, and Samsung. Steinerman noted that Spaital started as a platform solely available on XR headsets such as Microsoft’s HoloLens and the MagicLeap.
I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.
Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. ” Trace is made up of a team with backgrounds from MagicLeap, Disney, Samsung, DARPA, and Harvard.
February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support MagicLeap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.
Sightful was founded by ex-MagicLeap executives Tamir Berliner and Tomer Kahan. Berliner also previously founded a 3D sensor company which he sold to Apple. The startup behind the device, Sightful, says it will upgrade all Early Access owners to the consumer G1.
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