Road to VR

SEPTEMBER 7, 2018

Magic Leap One, the company’s long-awaited AR headset, has been out for a month now. ” At this point, it’s clear multiplayer AR is still in its (very) early infancy, with Apple updating their ARKit software only recently to include multiuser AR at its core.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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VRScout

JULY 12, 2021

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” ” “ XR Casino has first mover’s advantage in providing XR SaaS solutions to online, traditional casinos and sports betting companies.

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Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. What Is Everyone Working On?

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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ARPost

DECEMBER 10, 2022

But, software is important too. The bigger your XR needs are, the larger your software needs are. This allows devices to become smaller while running more robust software. This allows devices to become smaller while running more robust software. XR hardware is on the move. But, what is the cloud anyway?

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Upload VR

OCTOBER 30, 2024

In 2020 Mozilla laid off 250 employees including staff working on Firefox Reality, and in 2022 handed over the project to "open source software consultancy" Igalia, which relaunched it as Wolvic. Originally, WebXR only supported fully immersive VR, and this limitation still exists on Apple Vision Pro for example. Update 1.0's

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

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Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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Strategy Microsoft Magic Leap Apple 361

Road to VR

FEBRUARY 22, 2021

Although just concepts and not functioning products as such, it’s clear the Korean tech giant is gearing up to compete with companies like Facebook and Apple as they inch ever closer to releasing consumer AR headsets. Leaked concept video featuring two Samsung AR devices has come to light.

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Road to VR

MARCH 16, 2023

While the company says it’s not pushing out any more software for Glass Enterprise Edition after that date, however its most recent system images will remain publicly available until at least April 1st, 2024. There’s also the issue of emerging competition.

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ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. Enterprise AR Software Will Be More Specialized and Customized. They will allow business to go on while people stay safe and comply with social distancing rules.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. This trend encompasses the integration between the hardware and software. However, the narrative quickly switched towards the middle of the year.

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Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. The Enterprise Headset Of Choice?

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AR Insider

FEBRUARY 1, 2021

The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Seems like they’re zeroing in on Maps as the sweet spot for XR and tossing everything else, like their Daydream headset, their investment in Magic Leap, Poly, and finally Tilt Brush, overboard. Tilt Brush becomes open source.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Even outside of the hardware market, Google has given companies access to AR app development kits and immersive software for some time now. Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. Its creating a new landscape for XR competition.

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AR Insider

APRIL 16, 2021

The enterprise focus is comparatively what Magic Leap failed to do — at least at first. If that’s the case, it supports our ongoing theory that Apple’s rumored market entrance — if it comes in the next few years — will offer an elegant form of “lite AR.”

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Road to VR

JUNE 17, 2024

Apple’s Worldwide Developer Conference (WWDC) is over, and while Vision Pro was a big focus with the announcement of its visionOS 2 update , it’s pretty clear Apple’s first mixed reality headset isn’t in a hurry to feature-match other XR headsets at this point, let alone Meta Quest 3.

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? I’m an electrical/optical/software engineer. We had to also build custom optical software to do that, and also work on custom chips, and custom displays. You watch it and then tell me what you think about it in the comments!). Hello Kelly!

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Upload VR

MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

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Upload VR

OCTOBER 1, 2024

HoloLens 2 will continue to receive "updates to address critical security issues and software regressions" until 2028. As soon as that year starts, software support for HoloLens 2 will end. Microsoft confirmed to UploadVR that it told its customers and partners now is the last time to buy the device before stock runs out.

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AR Insider

JANUARY 1, 2020

This enterprise dominance holds up for AR glasses but also AR software spending. That software is not just for industrial enterprises but consumer-facing companies that need tools to develop AR experiences for their customers. Software for example could be enterprise-dominant for longer. Not so Fast. The question is when?

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The Ghost Howls

JANUARY 12, 2020

According to popular YouTubers Cas&Chary, though, this cable doesn’t offer at the moment any noticeable improvement in the quality of the streaming , since the bandwidth of the Link solution is already limited via software to keep latency low. Apple signs a deal with Imagination Technologies. VR can fix some eye problems.

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The Ghost Howls

FEBRUARY 7, 2023

In the press release, the companies talk about Google’s role as the one providing the software platform. Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. Is this consortium going to succeed?

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The Ghost Howls

OCTOBER 27, 2019

Bloomberg publishes new hints on Apple glasses. Every week we have new hints on Apple glasses: it is no more a matter of “if” they will come to the market, but a matter of “when” and “what”. They will also have a dedicated store of AR apps , like it already happens for other Apple gadgets, like the Apple Watch and Apple TV.

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ARVR

AUGUST 23, 2022

ARtillery Intelligence publishes its five-year outlook for AR glasses hardware and software revenues. - In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Beyond Apple’s speculative entrance, current players continue to define shifts in the headworn AR market.

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Here’s everything you need to know about Meta Quest for Business. What is Meta Quest for Business?

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ARPost

OCTOBER 3, 2019

The wearables will process layered 3D environmental information with a software called LiveMaps. For context, he explains that Apple AR is just a rumor at this point. Additionally, “outside of the Magic Leap and Hololens AR headsets, Oculus is the first VR company to announce a solid stance on AR glasses, which is exciting.”.

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ARVR

FEBRUARY 1, 2023

Further subdividing the spendings are hardware and software. And there, hardware leads in the early years, but the software will outpace it over time. This happens as software builds on a larger installed base of in-market hardware — a common pattern for emerging consumer technology. But in closing, it’s not just about Apple.

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