The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

Magic Leap 316

Magic Leap Zeiss Ukraine Apple 316

The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Other relevant news.

Apple 274

Apple Magic Leap Gaming AR 274

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.

Apple 139

Apple Saudi Arabia Magic Leap Video 139

XROM

JUNE 4, 2023

The battle for supremacy in the world of augmented and virtual reality devices is heating up, with #Apple and #Meta taking center stage. On June 5th, Apple is rumored to launch its XR Glasses at the Worldwide Developers Conference (#WWDC) for an expected price of $3000. So who will lead the HMD market in the future? It's hard to say.

Apple 72

Apple Magic Leap Conference Sony 72

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

Apple 398

Apple Samsung Eye Tracking Google 398

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

Microsoft 66

Microsoft Apple Zeiss Magic Leap 66

The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. Image by Magic Leap). Apple may unveil RealityOS at WWDC.

Magic Leap 299

Magic Leap Virtual World Ukraine Microsoft 299

Upload VR

OCTOBER 8, 2024

Its design looks to be a crossover between Apple Vision Pro and Meta Quest Pro. The headset features dual 3840×3552 micro-OLED displays from BOE, higher resolution than Vision Pro 's Sony panels, with a refresh rate of 90Hz and 92% DCI-P3 color gamut, the same as Vision Pro. storage, depending on the model you buy.

Latency 101

Latency Eye Tracking Magic Leap Apple 101

ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. These new models will be more affordable, lightweight and easy to use, as well as more powerful, with improved performance.

Trends 396

Trends AR Augmented Reality Magic Leap 396

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

Magic Leap 88

Magic Leap Saudi Arabia Apple Switzerland 88

The Ghost Howls

FEBRUARY 28, 2022

Image by Sony Interactive Entertainment). Sony reveals the design of the PSVR 2. Finally, Sony Interactive Entertainment has unveiled the design of the PlayStation VR 2 headset. Magic Leap 2 has inside-out tracked controllers. More info (Magic Leap presentation) More info (Close up of the controllers).

Magic Leap 401

Magic Leap Haptic Machine Learning Sony 401

Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

Microsoft 274

Microsoft Magic Leap AR Groups 274

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

Oculus 244

Oculus Apple Hand tracking Magic Leap 244

XR Today - Mixed Reality tag

JULY 11, 2024

Meta’s open approach contrasts Apple’s closed ecosystem for its spatial computing vision. While Apple is creating a closed ecosystem for its hardware, Meta is taking an open approach, providing developers with a customizable framework for specific solutions, which was only boosted with the Ocean launch. ”

Real Estate 103

Real Estate Magic Leap Tourism Hardware 103

AR Insider

APRIL 6, 2020

Specifically, Sony announced 5 million cumulative units sold in January. This category includes Magic, Leap One and Nreal Light. Given Magic Leap’s rumored 6K unit sales and Nreal’s late-year launch, 250,000 units in 2020 would have to rely on hefty enterprise HMDs sales. Vantage Points.

AR 270

AR Magic Leap Data Course 270

The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. But Sony has refuted the report, claiming it is not true. Learn more Some XR fun In China I have found where the Apple headset is manufactured.

Samsung 289

Samsung Google Ukraine Sony 289

The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true).

Microsoft 322

Microsoft Samsung Apple Unity 322

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

Magic Leap 157

Magic Leap AR Microsoft Apple 157

XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

Magic Leap 80

Magic Leap Hardware Apple Unreal 80

XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

Magic Leap 159

Magic Leap HTC Hardware Italy 159

Road to VR

MARCH 19, 2017

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date.

AR 272

AR Magic Leap Virtual Reality Samsung 272

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

Hardware 104

Hardware Magic Leap Apple Industry 104

Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

AR 90

AR Magic Leap Apple Technology 90

XR Today - Augmented Reality tag

AUGUST 20, 2024

As popularised by Meta Ray Ban Smart Glasses and the Apple Vision Pro spatial/MR computing headset, interest in VR hardware is moving towards upcoming AR/MR devices. The report indicated that although sales decreased, the average selling price rose by over $1000, partly due to Apple Vision Pro.

Trends 96

Trends AR Augmented Reality South Korea 96

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

Magic Leap 339

Magic Leap AR Tips China 339

The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Image by Sony Interactive Entertainment). Sony releases some details about PSVR 2 runtime. Upload VR). Other relevant news. How much does it cost?

Sony 360

Sony Ukraine Controllers Immersion 360

TechCrunch VR

APRIL 3, 2023

The move is especially interesting in light of the relatively recent shift toward enterprise customers that’s been explored by Meta, Magic Leap and HTC. Pretty much all of the big players, outside of Sony’s PSVR. To date, Virtuix has sold around 70 of its Omni Arena models to U.S.

Austin 103

Austin Magic Leap Hardware Texas 103

Robert Scoble

MAY 31, 2022

Unless I was working at Meta or Apple or Snap. This is why Magic Leap has a new shot at life that I also didn’t see, due to its cord and lack of consumer experiences. Also, bleeding edge TVs, like my Sony OLED, have better color and luminance depth. ” That may just be the wrong question. What does that mean?

Augmented Reality 71

Augmented Reality Magic Leap Construction Apple 71

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. Header image by Sony).

Sony 311

Sony AR Augmented Reality Czech Republic 311

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. However, Apple is a notable exclusion; it’s not surprising. OPPO also uses OpenXR 1.1

Unity 93

Unity Groups Unreal Industry 93

ARPost

FEBRUARY 6, 2023

In 2023, we’ll see the fall of walled gardens as other players like Apple, Sony, and Magic Leap bring to market new headset iterations that advance spatial computing as a whole, and as a result, a slow upward trajectory of an optimized virtual reality experience. ”

Virtual Reality 400

Virtual Reality Unreal Technology Entertainment 400

The Ghost Howls

JULY 13, 2020

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

Sony 401

Sony Magic Leap Gaming Unreal 401

Upload VR

JANUARY 14, 2023

And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little? Does “bit” understate or overstate how much faster things could have gone?

AR 125

AR Gaming Las Vegas Magic Leap 125

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Apple – NASDAQ: AAPL – AR/VR headset. Unconfirmed.

Industry 100

Industry Magic Leap Samsung Amazon 100

XR Today - Mixed Reality tag

DECEMBER 21, 2022

Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. New devices like the Magic Leap 2 are set to completely disrupt the AR market with cutting-edge technologies for enterprise use cases. Sony’s PlayStation VR (PSVR) and upcoming PSVR 2 are examples of such designs.

Training 89

Training Augmented Reality Immersion Magic Leap 89

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack).

AR 62

AR Augmented Reality Magic Leap Immersion 62