Next Reality AR

JUNE 25, 2021

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over. Namely, from new Magic Leap CEO Peggy Johnson. But there are still a few more treats to discover from the annual gathering.

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The Ghost Howls

NOVEMBER 6, 2018

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. It was a nice ride, and now Gianni, that is an amazing developer, is working in a big company and I’ve started a new adventure in trying to establish a consultancy agency called New Technology Walkers.

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The Ghost Howls

AUGUST 1, 2020

He has also recently written together with Irena Cronin “The Infinite Retina” , a great book about the technologies of the future, like XR, AI, and autonomous vehicles. But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on. Not now, but soon.

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Road to VR

DECEMBER 13, 2019

Magic Leap’s next-gen AR headset, Magic Leap 2, is officially slated to launch sometime in 2021. Some of this likely comes as response to a damning report recently released by The Information that alleges the company only sold 6,000 Magic Leap One headsets in the first six months after launch.

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Road to VR

APRIL 8, 2019

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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VRScout

JULY 12, 2021

XR technologies are changing the way we interact with each other and eliminating the need for expensive equipment,” said XR Casino CEO Dan Martinez in an official release. Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.”

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The Ghost Howls

NOVEMBER 17, 2019

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap. Top news of the week.

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Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Why Magic Leap?

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. We’re on the cusp of another life-changing piece of technology and the race is on. Let’s take a look at the technology coming our way.

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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The Ghost Howls

MAY 23, 2023

On the technological side, it has been exciting. Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Kuo now sustains that Apple told the manufacturers that the device may sell 7–10M units in its first year of life.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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AR Insider

JULY 15, 2020

After a few years of excitement over the impending era of world-immersive AR, there’s a growing consensus that the technology is still years from bringing that dream to a pair of glasses that most people will wear. This comes down to a classic design tradeoff. Signals in today’s market support this play.

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Upload VR

JULY 19, 2024

Magic Leap is undergoing layoffs just a few months after announcing a partnership with Google. We will continue to actively support Magic Leap’s customers, developers and our large ecosystem through the Developer Support and Care teams. UploadVR David Heaney What amount of revenue did Magic Leap 2 generate this year?

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Other relevant news.

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Upload VR

MAY 22, 2023

Meta is in talks with Magic Leap over a potential "multiyear agreement", the Financial Times reports. The original Magic Leap One launched in 2018 as the first AR headset available to consumers, priced at $2300. That IP could include some of the company's augmented reality (AR) waveguide patents.

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ARPost

NOVEMBER 11, 2022

Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. That’s pretty good for an emerging technology. Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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VRScout

JULY 14, 2019

Could the multinational technology conglomerate be expanding into the AR market? Similar to other AR headsets, such as the Magic Leap One Creator Edition or Microsoft HoloLens, a tiny projector mounted near the temple would project a small image onto the lenses in front of the user’s eyes.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

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XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Super excited to continue the XR journey and working with you all – great things ahead!

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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ARPost

JULY 13, 2020

Many decision-makers and CEOs are looking for ways to transform their companies by incorporating the latest technologies. Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. And for good reason. What Is the Impact of Enterprise AR on the Business World?

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Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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