The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 541

Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

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Magic Leap Apple AR Microsoft 133

Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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HTC Apple Magic Leap AR 514

The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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Apple Ukraine Eye Tracking Groups 389

ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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AR Insider

AUGUST 9, 2021

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. If you really want to understand the putative metaverse, listen to this conversation with Viacom/CBS futurist Ted Schilowitz and Magic Leap founder Rony Abovitz.

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Real Estate Magic Leap New York Education 434

Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

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Microsoft Magic Leap AR Groups 279

The Ghost Howls

DECEMBER 9, 2024

Of course, this is also the mission of big players like Google and Apple. These services usually show inside the game engine that you have chosen a preview of the place you are going to augment, and they let you put the virtual 3D elements wherever you want.

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Immersion Augmented Reality Google AR 407

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Something so cool I could try and fail big. And then I had an idea.

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How To Unity Video Course 545

XR Today - Augmented Reality tag

JANUARY 23, 2025

Apple also had such abilities with its Vision Pro, accompanying technology portfolio, and partners like NVIDIA. Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). “Now For example, Magic Leap has had a partnership with Google Cloud for the past year now.

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Magic Leap Software Hardware Amazon 381

Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. Vision Pro launched exactly three months ago.

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Apple Magic Leap Microsoft Unreal 136

UploadVR Between Realities podcast

JULY 12, 2017

Virtual world creation tools Improbable and Unity Technologies anchored investment in the AR/VR industry in Q2. Also that month, Unity Technologies raised $400 million for its creation toolsets which are used to make interactive experiences across handhelds and consoles as well as VR and AR headsets. billion to date. billion to date.

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Virtual World Tools Unity Magic Leap 170

XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is built to work with Android devices and integrates directly with Google Play Services to provide a consistent framework for developers, similar to how Apples Vision Pro headset can lean on Apples App Store. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI.

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Google Augmented Reality Magic Leap Samsung 93

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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XR Today - Mixed Reality tag

MARCH 4, 2025

Details Specifications and Speculations This joint venture between Samsung and Google is set to compete with the Meta Quest and Apple Vision Pro. Moohan is notably lighter than the Apple Vision Pros 600-gram weight while maintaining premium build quality and connectivity features.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Interestingly, the Android XR ecosystem emerges as Meta pushes its Horizon OS and Apple develops its visionOS. On the other hand, the XR shark tank continues to grow.

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Magic Leap Google Samsung Augmented Reality 99

The Ghost Howls

JULY 5, 2021

and also why the $2+B investment in Magic Leap was not enough to bring it to success. It’s a good moment for VR: thanks to the strong sales of the Oculus Quest 2 and the rumors of Apple entering the space soon, there is much more confidence in the future of immersive technologies. Investments in VR companies are on the rise.

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Virtual Reality District of Columbia Gaming Oculus 494

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. What a HTC/Google Unitifaction Mean? New updates will most likely shake up the 2025 market.

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The Ghost Howls

SEPTEMBER 24, 2024

The Quest 3S will be probably marketed as the most affordable mixed reality headset on the market , so Meta may want to show that it can do Spatial Computing like the Apple Vision Pro but at less than one-tenth of the price. Games are a type of content where Meta is very strong while Apple has a lacking ecosystem.

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AR Augmented Reality Magic Leap Apple 390

The Ghost Howls

OCTOBER 12, 2020

The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before. Someone has made a WebAR exporter for Unity. This means that, even with many limitations, you’ll be able to create WebAR experiences from within Unity.

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AR Google Machine Learning Augmented Reality 512

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. What a HTC/Google Unitifaction Mean? New updates will most likely shake up the 2025 market.

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HTC Google Magic Leap Taiwan 76

ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Magic Leap AR Microsoft Apple 159

The Ghost Howls

JUNE 1, 2020

Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon. Unity launches MARS tools. Road To VR) More info (Qualcomm’s Wi-fi 6 chips?—?Upload Upload VR).

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Magic Leap AR China Unity 257

XR Today - Mixed Reality tag

JULY 18, 2024

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 129

XR Today - Mixed Reality tag

OCTOBER 7, 2022

Magic Leap. Focused primarily on the business world and corporate uses for Extended Reality, Magic Leap produces a range of powerful headsets with built-in speakers, sensors, and spatial audio. At this time, Apple is still working on its own AR glasses and advanced XR headsets.

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. Other influential figures in the XR industry support Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, an emerging player in the XR market. However, as always, that future is not set.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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XR Today - Augmented Reality tag

JULY 11, 2022

Unity and Magic Leap. As one of the major development platforms for vendors and companies creating in XR, Unity has taken the world by storm. Magic Leap, on the other hand, is one of the most significant companies in the Mixed Reality world, creating enterprise-ready smart glasses.

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Eye Tracking Magic Leap Hand tracking Microsoft 104

ARVR

JUNE 29, 2020

The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.

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Augmented Reality Magic Leap Survey AR 130

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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XR Today - Mixed Reality tag

JULY 11, 2024

Meta’s open approach contrasts Apple’s closed ecosystem for its spatial computing vision. While Apple is creating a closed ecosystem for its hardware, Meta is taking an open approach, providing developers with a customizable framework for specific solutions, which was only boosted with the Ocean launch.

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