Road to VR

FEBRUARY 22, 2021

Leaked concept video featuring two Samsung AR devices has come to light. Although just concepts and not functioning products as such, it’s clear the Korean tech giant is gearing up to compete with companies like Facebook and Apple as they inch ever closer to releasing consumer AR headsets.

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The Ghost Howls

NOVEMBER 17, 2019

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap. Top news of the week.

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Road to VR

JUNE 20, 2023

Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. In a somewhat surprising move, Apple confirmed that Safari on Vision Pro will support WebXR. But now Apple has confirmed that Safari on Vision Pro will indeed support WebXR.

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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Road to VR

JANUARY 9, 2024

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Read more about what separates AR and smartglasses here. mm, Width: 48 mm, Height: 161.5

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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The Ghost Howls

FEBRUARY 17, 2024

Some days ago, Mark Zuckerberg made a video specifically to say that the Quest 3 is better than the Vision Pro. It’s like me making a video tomorrow and saying that our social VR space VRROOM is better than Horizon Worlds because, well, it’s my product… and also because we have legs.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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The Ghost Howls

JANUARY 22, 2021

If we talk about compatible devices, we all have a smartphone that can do AR, we all have watched on some social media short video selfies with some AR effects on. This commercial video about Google Glasses led me to immersive realities. Facebook and Apple will jumpstart the smartglasses ecosystem.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. If we do get a sneak peek at the HoloLens 2.0

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Road to VR

SEPTEMBER 27, 2023

Image courtesy Meta Zuckerberg also noted that these sorts of ‘frames’ can contain things like Facebook videos, Instagram Reels, and other apps, but also portrait-shaped ‘portals’ that act as immediate links to VR games, like fitness app Supernatural.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

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The Ghost Howls

JUNE 27, 2022

For every one of the four main themes, a headset solving it has been shown in the video. This has been also confirmed by TESTED, which has been able to go hands-on with the headset and offer a very meaningful video about them (which I advise you all to watch). We have lots of non-news about Apple’s XR efforts. Useless news.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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ARPost

NOVEMBER 11, 2022

While immersive tech gained some traction during this period, video conferencing remains the standard alternative to in-person meetings. About a third of employees and almost as many employers who participated in the survey prefer video conferencing to in-person meetings. Source: ExpressVPN.

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XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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VRScout

JULY 18, 2017

In comparison to other higher-end mixed reality headsets like Meta and Magic Leap that will likely require powerful PCs, Mira’s Prism lets you just snap in your iPhone and begin interacting with holographic content. Dubbed Prism, this untethered AR headset is powered by an iPhone and comes in at an accessible price of $99.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. More info (Lenovo Thinkreality VRX) More info (CloudXR on ThinkReality VRX) More info (Headset launch video).

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AR Insider

AUGUST 9, 2021

If you really want to understand the putative metaverse, listen to this conversation with Viacom/CBS futurist Ted Schilowitz and Magic Leap founder Rony Abovitz. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We Natural syncs with your intention, so you no longer go to apps, apps come to you.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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ARPost

NOVEMBER 10, 2022

Today, music-related virtual reality and augmented reality content falls into 3 major categories: Virtual concerts and music videos by mainstream, popular artists represented by their avatar likeness; “Rhythm games” and music-making apps focused on popular music; Music visualizers. Audiences and Artists Still Adjusting.

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The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. Doing its keynote on video, CEO Jensen Huang introduced the new RTX4080 and RTX4090 graphics cards, which are based on the new Ada Lovelace architecture.

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Road to VR

FEBRUARY 24, 2019

.” Mozilla says they’ll build on previous efforts—namely their work on the developer build Firefox browser for Magic Leap One—and then bring their web platform Mozilla Servo to HoloLens 2 when it is available this summer. Image courtesy Mozilla.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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AR Insider

MARCH 4, 2021

This is the topic of the latest Artillery Intelligence report and episode of ARtillery Briefs (video and takeaways below). And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. So given that choice, Apple could lean towards the former in V1.

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Road to VR

JULY 18, 2018

In the VR realm, the new version brings native mixed reality video compositing for VR applications, and an update to a much newer Oculus SDK. adds supports for Apple’s ARKit 2.0 along with Magic Leap support. Updated AR SDKs & Magic Leap. On the AR front, UE 4.20 and Google’s ARCore 1.2,

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Road to VR

FEBRUARY 25, 2022

HTC released a video showing off its vision of the metaverse, a reflection of what the company thinks virtual spaces will look like in the near future. HTC’s most recent concept video isn’t at fault for shooting for the stars. And… it’s not a great look. Some ideas are inevitable.

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Upload VR

NOVEMBER 29, 2024

Colocating a Quest 3 and Apple Vision Pro for same-room mixed reality works with Figmin XR. 0:00 / 0:34 1× The app is in closed beta for Apple Vision Pro and we're in active communication with creator Javier Davalos to get a link to the app's listing on Apple's storefront as soon as it is available. 0:00 / 3:52 1×

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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Tech Trends VR

SEPTEMBER 25, 2018

This is what video game giant Wargaming are hoping to prove when they start demoing their latest offering at Gamescom in Germany this week. The PC does all rendering and sends that data back to iPad as video. Wargaming are also interested in developing content that will work on headsets such as Magic Leap Click To Tweet.

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