The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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ARPost

NOVEMBER 10, 2022

A look around the media landscape will make it clear that virtual reality has become a major player in the music industry and virtual concerts are on the rise with performances by mainstream artists in popular games and other platforms. Virtual reality music experiences are here to stay. Music and… Miniature Golf?

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. What Is Everyone Working On?

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! Facebook and Apple will jumpstart the smartglasses ecosystem. 2021 is going to be an interesting year for AR.

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The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality. My duck-face while wearing Magic Leap One glasses.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) Magic Leap 2 has inside-out tracked controllers. and price (will it be affordable for PS5 users?)

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Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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The Ghost Howls

FEBRUARY 17, 2024

It has hand tracking, and the Pro model also has eye tracking, like Apple’s device. It is better for most mixed-reality uses. Then he ended the video by saying that Apple has a closed ecosystem model, while Meta is open, and sometimes an open model won, like in the PC case. Apple is almost never the first to ship anything.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Betsy Gilbert: Most recently, the term has been more widely discussed due to Apple adopting the term to differentiate its offering from others.

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XR Today - Virtual Reality

MARCH 19, 2024

To empower workers with Omniverse digital twin creation and immersive collaboration, NVIDIA is introducing CloudXR APIs and Graphics Delivery Network (GDN) frameworks to democratise XR content creation for use cases such as warehouse and automotive design and notably allowing headsets such as the Apple Vision Pro to run the service.

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The Ghost Howls

JULY 5, 2021

The most interesting insight of the week comes from analyst Mark Mahaney, that, among other things has analyzed Facebook’s Virtual Reality business, and has reported very interesting data. But actually, the virtual reality business is far from being profitable for Facebook. and this is a solid number. billion and $6.4

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Apple also had such abilities with its Vision Pro, accompanying technology portfolio, and partners like NVIDIA. Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market.

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AR Insider

DECEMBER 21, 2020

And Apple hasn’t yet played its hand. The mixed reality company plans to boost its international profile out of Austria and try to make simulation and virtual reality more accessible to the public. Rec Room closed a $20 million Series C funding. Funds will be used to expand to more gaming platforms. NXRT raises $1.5

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ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). According to NVIDIA , “CloudXR lets you leverage NVIDIA RTX-powered servers with GPU virtualization software to stream stunning augmented and virtual reality experiences from any OpenVR application. Parents and Partners.

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Road to VR

JUNE 17, 2024

Apple’s Worldwide Developer Conference (WWDC) is over, and while Vision Pro was a big focus with the announcement of its visionOS 2 update , it’s pretty clear Apple’s first mixed reality headset isn’t in a hurry to feature-match other XR headsets at this point, let alone Meta Quest 3.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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ARPost

FEBRUARY 6, 2023

Dispelling Common VR Myths and Misconceptions Despite the relatively widespread acceptance and use of virtual reality technology, there are still some myths and misconceptions that surround it. The Park Playground’s Vindevogel adds that virtual reality will increasingly grow to become a part of our daily lives. “

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is built to work with Android devices and integrates directly with Google Play Services to provide a consistent framework for developers, similar to how Apples Vision Pro headset can lean on Apples App Store. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. But that could change with its new Samsung/Qualcomm partnership, representing a fresh opportunity for Google to finally stake a claim in the mounting mixed reality (MR) race. It’s still early days for MR headsets.

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ARVR

JULY 15, 2020

Source [link] Virtual Reality and Augmented Reality (VR and AR) have had a noticeable presence in the news lately. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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ARVR

MARCH 16, 2023

Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. If there’s one company that has the potential to jumpstart the market, per its classic “halo effect,” it’s Apple. Beyond the “if?”

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Tech Trends VR

SEPTEMBER 25, 2018

Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5 Mobile is likely to be a huge part of the Augmented/Mixed Reality success equation going forward Click To Tweet. billion by 2022. Click To Tweet. billion by 2022.

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XR Today - Mixed Reality tag

MARCH 4, 2025

Details Specifications and Speculations This joint venture between Samsung and Google is set to compete with the Meta Quest and Apple Vision Pro. At Galaxy Unpacked 2025 , Samsung set the stage for bringing powerful AI integration to mixed reality, potentially setting a new standard for XR devices.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Interestingly, the Android XR ecosystem emerges as Meta pushes its Horizon OS and Apple develops its visionOS. On the other hand, the XR shark tank continues to grow.

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AllThingsVR

SEPTEMBER 16, 2016

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. One was from VR specialist and Rift maker, Oculus, the other previously worked at illusive and intriguing mixed reality company, Magic Leap.

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The Ghost Howls

OCTOBER 27, 2019

The latest report on virtual reality by SuperData doesn’t offer us great news on the VR landscape. Bloomberg publishes new hints on Apple glasses. Every week we have new hints on Apple glasses: it is no more a matter of “if” they will come to the market, but a matter of “when” and “what”. Top news of the week.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers.

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ARPost

OCTOBER 3, 2019

See Also: How to Become a Virtual Reality Developer. VR and AR Developer, Jonathan Jennings , thinks the news that Oculus will be tackling augmented reality glasses is a big deal for developers and users. For context, he explains that Apple AR is just a rumor at this point. See Also: How Augmented Reality Glasses Work.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. What a HTC/Google Unitifaction Mean?

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XR Today - Mixed Reality tag

JUNE 5, 2023

Digital workflow streaming platform Alteon announced on Monday it had opened support for virtual and augmented reality (VR/AR) creative projects. Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats.

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